--- title: Winners | 4th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/seo/awards-ease-lockup_card-v2.png --- #### 2022 Winners ![hsa-ease-v1-w](https://www.hashtagsports.com/hubfs/awards/logos/hsa-ease-v1-w.svg) Congratulations to the winners of the **4th Annual Hashtag Sports Awards** **presented with Budweiser** for their excellence in engagement. View all of the [2022 shortlist](https://www.hashtagsports.com/awards/shortlist-2022?hsLang=en) nominations. #### Brands & Partnerships View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2022#brands-partnerships). ###### **Best Brand Experience or Activation** [Subway Signature Sandwiches](https://www.hashtagsports.com/awards/shortlist-2022/subway-signature-sandwiches?hsLang=en) Momentum Worldwide ###### **Most Creative Partnership** [NBA Paint Collaboration](https://www.hashtagsports.com/awards/shortlist-2022/nba-paint-collaboration?hsLang=en) Chicago Bulls ###### **Best Women’s Sports Partnership** [#ForTheW WNBA & Twitter Sports Dynamic Hoodie](https://www.hashtagsports.com/awards/shortlist-2022/for-the-w-dynamic-wnba-hoodie?hsLang=en) Twitter ###### **Most Creative Partnership (With an Athlete or Influencer)** [Jalen Ramsey x Porsche Mariachi Arrival](https://www.hashtagsports.com/awards/shortlist-2022/jalen-ramsey-porsche-mariachi-arrival?hsLang=en) Los Angeles Rams ###### **Best Brand Sponsorship** [Volkswagen: FC Bayern World Squad](https://www.hashtagsports.com/awards/shortlist-2022/fc-bayern-world-squad?hsLang=en) Jung von Matt SPORTS #### Content View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2022#content). ###### **Best Athlete Storytelling** [The NFLPA + OneTeam Partners Present: #AthleteAnd](https://www.hashtagsports.com/awards/shortlist-2022/the-nflpa-oneteam-partners-present-athleteand?hsLang=en) NFLPA ###### **Best Branded Content or Series** [Ice Keepers](https://www.hashtagsports.com/awards/shortlist-2022/ice-keepers?hsLang=en) Madison Square Garden Sports Corp. ###### **Best Life or Legacy Tribute** [All Madden](https://www.hashtagsports.com/awards/shortlist-2022/all-madden?hsLang=en) FOX Sports ###### **Best Original Content or Series (10 min+)** [Once Upon A Time in Queens](https://www.hashtagsports.com/awards/shortlist-2022/once-upon-a-time-in-queens?hsLang=en) ESPN ###### **Best Original Content or Series (Under 10 min)** [Green Screen Guy: Frankie LaPenna x NFL x Ravens](https://www.hashtagsports.com/awards/shortlist-2022/green-screen-guy-frankie-lapenna?hsLang=en) NFL ###### **Best Sports Podcast** [False Idol](https://www.hashtagsports.com/awards/shortlist-2022/false-idol?hsLang=en) Religion of Sports ###### **Best Use of Fan-Generated Content** [A Crest For All Chicago](https://www.hashtagsports.com/awards/shortlist-2022/a-crest-for-all-chicago?hsLang=en) Chicago Fire FC ###### **Best Women’s Sports Content** [New York Jets #EmpowHER Docuseries](https://www.hashtagsports.com/awards/shortlist-2022/new-york-jets-empowher-docuseries?hsLang=en) New York Jets #### Emerging View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2022#emerging). ###### **Best Engagement Through NFTs or Digital Collectibles** [WWE](https://www.hashtagsports.com/awards/shortlist-2022/wwe-nft?hsLang=en) WWE ###### **Best NIL Program (Brand, Agency, or Tech)** [WWE Next In Line](https://www.hashtagsports.com/awards/shortlist-2022/wwe-next-in-line?hsLang=en) WWE #### ENTERTAINMENT View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2022#entertainment). ###### **Best Engagement Through Esports & Gaming** [NBA 2K22](https://www.hashtagsports.com/awards/shortlist-2022/nba-2k22?hsLang=en) PepsiCo ###### **Best USE OF MUSIC OR POP CULTURE** [B/R Open Run](https://www.hashtagsports.com/awards/shortlist-2022/bleacher-report-open-run?hsLang=en) Bleacher Report #### Fan Experience View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2022#fan-experience). ###### **Best Use of Technology** [DRL: Redefining Sports Entertainment](https://www.hashtagsports.com/awards/shortlist-2022/drl-redefining-sports-entertainment?hsLang=en) Drone Racing League ###### **Best App or Mobile Experience** [B/R App - The No. 1 App in Sports](https://www.hashtagsports.com/awards/shortlist-2022/bleacher-report-app?hsLang=en) Bleacher Report ###### **Best Broadcast or Stream Experience** [The Mobile Tech Powering Youth Sports Streaming](https://www.hashtagsports.com/awards/shortlist-2022/gamechanger-mobile-tech-powering-youth-sports-streaming?hsLang=en) GameChanger ###### **Best New Fan Experience** [Sorare Fan](https://www.hashtagsports.com/awards/shortlist-2022/sorare-fan?hsLang=en) Sorare ###### **Best Website** [FOX Sports Website](https://www.hashtagsports.com/awards/shortlist-2022/fox-sports-website?hsLang=en) FOX Sports ###### **Best Use of AR or VR** [@NBA x Instagram AR Creators](https://www.hashtagsports.com/awards/shortlist-2022/nba-instagram-ar-creators?hsLang=en) NBA ###### **Best in Direct-to-Consumer or Social Commerce** [Oakland Forever presented by Rakuten](https://www.hashtagsports.com/awards/shortlist-2022/oakland-forever-presented-by-rakuten?hsLang=en) Rakuten #### Impact View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2022#impact). ###### **Best Engagement for Good** [Dyslexia Jersey](https://www.hashtagsports.com/awards/shortlist-2022/dyslexia-jersey?hsLang=en) Jung von Matt SPORTS ###### **Diversity, Equity & Inclusion in Sports** [Save It, See It](https://www.hashtagsports.com/awards/shortlist-2022/save-it-see-it?hsLang=en) GUT ###### **Excellence in Black Storytelling** [NHL Bound](https://www.hashtagsports.com/awards/shortlist-2022/nhl-bound-coyotes?hsLang=en) Arizona Coyotes ###### **Outstanding Social Justice Initiative** [Freedom to Vote Campaign](https://www.hashtagsports.com/awards/shortlist-2022/freedom-to-vote-campaign?hsLang=en) National Basketball Social Justice Coalition ###### **Excellence in Multicultural Storytelling** [NLL Unites: Every Child Matters](https://www.hashtagsports.com/awards/shortlist-2022/nll-unites-every-child-matters?hsLang=en) NLL ###### **Best in Employee Engagement** [Pittsburgh Penguins and UPMC Healthcare Hero Spotlight](https://www.hashtagsports.com/awards/shortlist-2022/pittsburgh-penguins-and-upmc-healthcare-hero-spotlight?hsLang=en) UPMC #### Marketing & Campaigns View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2022#marketing-campaigns). ###### **Best Social Media Campaign** [EA SPORTS & Sheffield F.C. - The F.O.A.T.](https://www.hashtagsports.com/awards/shortlist-2022/the-f.o.a.t?hsLang=en) Jung von Matt SPORTS ###### **Best Integrated MARKETING Campaign** [Welcome to NBA Lane](https://www.hashtagsports.com/awards/shortlist-2022/welcome-to-nba-lane?hsLang=en) NBA ###### **Best Sports Communications Strategy** [The #FreemanEra](https://www.hashtagsports.com/awards/shortlist-2022/the-freeman-era?hsLang=en) Notre Dame Athletics ###### **Best Sports Media Buying Strategy** [Pepsi Zero Sugar - "Zero Sugars, Zero Compromises"](https://www.hashtagsports.com/awards/shortlist-2022/pepsi-zero-sugar?hsLang=en) PepsiCo #### Social Media View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2022#social-media). ###### **Best in Graphic Design** [US Open 2021 Tournament Creative](https://www.hashtagsports.com/awards/shortlist-2022/us-open-2021-tournament-creative?hsLang=en) USTA ###### **Best Use of Live Video** [Dyslexia Jersey](https://www.hashtagsports.com/awards/shortlist-2022/dyslexia-jersey?hsLang=en) Jung von Matt SPORTS ###### **Best Use of Motion Graphics or Animation** [NFL Pro Bowl Takes Over Las Vegas: Drone Edition](https://www.hashtagsports.com/awards/shortlist-2022/nfl-pro-bowl-takes-over-las-vegas-drone-edition?hsLang=en) NFL ###### **Best Use of Social Audio** [GameMic](https://www.hashtagsports.com/awards/shortlist-2022/gamemic?hsLang=en) GameMic ###### **Instagram** [Save It, See It](https://www.hashtagsports.com/awards/shortlist-2022/save-it-see-it?hsLang=en) GUT ###### **TikTok** [@cbssports on TikTok - Reimagining Storytelling in Sports](https://www.hashtagsports.com/awards/shortlist-2022/cbssports-on-tiktok-reimagining-storytelling-in-sports?hsLang=en) CBS Sports ###### **Twitter** [Golden State Warriors and Chase Center Celebrate "Klay Day"](https://www.hashtagsports.com/awards/shortlist-2022/golden-state-warriors-and-chase-center-celebrate-klay-day?hsLang=en) Golden State Warriors ###### **YouTube** [Golden State Warriors Have Record-Breaking Year on YouTube](https://www.hashtagsports.com/awards/shortlist-2022/golden-state-warriors-have-record-breaking-year-on-youtube?hsLang=en) Golden State Warriors ###### **Snapchat** [Wave Sports + Entertainment on Snap](https://www.hashtagsports.com/awards/shortlist-2022/wave-sports-entertainment-on-snap?hsLang=en) Wave Sports + Entertainment #### Sports Betting View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2022#sports-betting). ###### **Best Sports Betting Content** [B/R Betting](https://www.hashtagsports.com/awards/shortlist-2022/bleacher-report-betting?hsLang=en) Bleacher Report ###### **Best Sports Betting Partnership** [FanDuel is Leading the Charge for Women in Sports Betting](https://www.hashtagsports.com/awards/shortlist-2022/fanduel-women-sports-betting?hsLang=en) FanDuel Group ###### **Best Sportsbook** [Elevating the Sports Betting Experience](https://www.hashtagsports.com/awards/shortlist-2022/fanduel-elevates-the-sports-betting-experience?hsLang=en) FanDuel Group ###### **Best in Fantasy Sports** [Yahoo Fantasy Sports](https://www.hashtagsports.com/awards/shortlist-2022/yahoo-fantasy-sports?hsLang=en) Yahoo Sports #### Special Achievement View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2022#special-achievement). ###### **Engagement Executive of the Year** Andrea Hopelain EA Sports ###### **Next Up Award** Keirsten Sires 2adays ###### **Outstanding Intern Contribution** Cole Cooper Denver Broncos ###### **SOCIAL MEDIA TEAM OF THE YEAR** CFP National Championship Team College Football Playoff #### Overall Excellence This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects. ###### **Outstanding Achievement in Overall Engagement for an Organization** Jung von Matt SPORTS #### Inspired to Enter Work? Entries to the 9th Hashtag Sports Awards will open in October 2026. Sign up below for announcements, including webinars, case studies, podcasts, and the prestigious shortlist of nominations.