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Cavinder Twins Partner With Jake Paul’s Betr Media

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Meet Katie Scallan, Our Community Member of the Week

Name: Katie Scallan

How new media brand Lines.com creates dozens of betting previews weekly without human help

With a background in all facets of digital and social media marketing and a proven track record in achieving revenue and traffic gains, Eric Ames is...

PFL Founder Donn Davis on the Future of Made-for-TV Sports, Remote Work, and More

In his role as Founder & Chairman, Donn Davis has helped PFL to become the fastest growing league in sports and has secured the valuable market...

How content strategy is changing as the pandemic impacts college athletics

The impact of COVID-19 on the college sports landscape has so far been devastating.

Why should sports marketers partner with emerging platforms?

As emerging platforms continue to build large and loyal audiences, it’s more important than ever for brands to understand how to leverage short-form...

Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more

Top stories from last week around the internet that we're reading and recommend you do too.

Inside the Future of the MLB’s Marketing

Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at...

Overtime and Golden State Warriors Launch Limited Edition Merch Collab

Overtime and the Golden State Warriors have launched a limited-edition merchandise collaboration.

Lessons in Navigating a Creative Career in Sports

This past September, I had the honor of being part of Hashtag Sports' second annual Creators of Color Summit.

This groundbreaking program...