In the 2000 action-adventure Gladiator, Proximo tells Maximus that a great gladiator is one who wins the crowd and, by doing so, will also win his freedom. I have found Proximo’s advice to be spot on throughout my career in sponsorship at NASCAR....
Team Hashtag
Congratulations to the winners of the 5th Hashtag Sports Awardsfor their excellence in engagement. Creativity pays when it's engaging.
Jenny Martindale
Top stories from last week around the internet that we're reading and recommend you do too.
Jenny Martindale
Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at...
Jenny Martindale
Overtime and the Golden State Warriors have launched a limited-edition merchandise collaboration.
