--- title: Hashtag Sports | Media, Entertainment, Culture, Sports | Terence Burke description: "Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has been disseminating his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades on clinical teaching teams working with emotionally handicapped students as well as with inner-city youth at DreamYard High School in the Bronx, NY. He currently serves on the Executive Think Tank for the Board of Cooperative Educational Services, Southern Westchester, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan (and the fact that he's still playing softball and basketball a few times a week!)" image: https://www.hashtagsports.com/hubfs/seo/read-card-v5.jpg --- SPORTS X ENTERTAINMENT IN 5 MINUTES Stay informed. Always fresh, always free. **Newsletters** - Weekly - Engage ## Latest Newsletter --- Cavinder Twins Partner With Jake Paul’s Betr Media [Read Edition](https://www.hashtagsports.com/newsletter/cavinder-twins-partner-with-jake-paul-betr) [Insights](https://www.hashtagsports.com/read/tag/insights) #### [20% of Boys Ages 8–15 Want To Be a Professional Athlete](https://www.hashtagsports.com/read/esports-and-gen-z) ![Picture of Terence Burke](https://www.hashtagsports.com/hs-fs/hubfs/engage/authors/terence-burke.jpg?width=30&name=terence-burke.jpg) [Terence Burke](https://www.hashtagsports.com/read/author/terence-burke) [Insights](https://www.hashtagsports.com/read/tag/insights) #### [Kids Under 6 Who Attend MLB Game Will Go to 58% More Games for Life](https://www.hashtagsports.com/read/if-youre-reading-this-it-isnt-too-late) ![Picture of Terence Burke](https://www.hashtagsports.com/hs-fs/hubfs/engage/authors/terence-burke.jpg?width=30&name=terence-burke.jpg) [Terence Burke](https://www.hashtagsports.com/read/author/terence-burke) [Insights](https://www.hashtagsports.com/read/tag/insights) #### [65% of Kids Now Watch Their Favorite Shows on YouTube, Streaming](https://www.hashtagsports.com/read/the-future-of-sports-isnt-scary) Gen Z isn’t watching sports anymore. ![Picture of Terence Burke](https://www.hashtagsports.com/hs-fs/hubfs/engage/authors/terence-burke.jpg?width=30&name=terence-burke.jpg) [Terence Burke](https://www.hashtagsports.com/read/author/terence-burke) [Q+A](https://www.hashtagsports.com/read/tag/qa) ##### [How House of Highlights Reached 50 Million Fans on Instagram](https://www.hashtagsports.com/read/hoh-50-million-instagram) Anthony Caponiti In his role as VP & GM of House of Highlights, Drew Muller and his team oversee strategy, audience growth, revenue development,... [Awards](https://www.hashtagsports.com/read/tag/awards) ##### [Here’s Every 2023 Hashtag Sports Awards Winner](https://www.hashtagsports.com/read/awards-2023-winners) Team Hashtag Congratulations to the winners of the 5th Hashtag Sports Awardsfor their excellence in engagement. Creativity pays when it's engaging. ... [Trending](https://www.hashtagsports.com/read/tag/trending) ##### [Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more](https://www.hashtagsports.com/read/what-is-trending-03-16-2023) Jenny Martindale Top stories from last week around the internet that we're reading and recommend you do too. Sports x Entertainment stories you don't want... [Agencies](https://www.hashtagsports.com/read/tag/agencies) ##### [Inside the Future of the MLB’s Marketing](https://www.hashtagsports.com/read/inside-future-of-mlb-marketing) Jenny Martindale Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at... ### Newsletters ##### [ESPN Bet and Penn Partner on Air](https://www.hashtagsports.com/newsletter/espn-bet-and-penn-partner-on-air) Jenny Martindale ##### [Cavinder Twins Partner With Jake Paul’s Betr](https://www.hashtagsports.com/newsletter/cavinder-twins-partner-with-jake-paul-betr) Anthony Caponiti ##### [Monumental to Spend $20M on Recently Acquired DC Regional Sports Network](https://www.hashtagsports.com/newsletter/monumental-to-spend-20m-on-dc-rsn) Emily Black ##### [Inside the Future of MLB's Marketing](https://www.hashtagsports.com/newsletter/inside-the-future-of-mlb-marketing) Emily Black ##### [ESPN Wants to Be the Hub For All Live Sports Streaming](https://www.hashtagsports.com/newsletter/espn-wants-to-be-the-hub-for-all-live-sports-streaming) Emily Black ##### [NCAA Issues First NIL Ruling with Cavinder Twins at the Center](https://www.hashtagsports.com/newsletter/ncaa-first-nil-ruling-cavinder-twins-center) Emily Black ### TV & FILM ##### [Erin Andrews Signs with CAA](https://www.hashtagsports.com/read/erin-andrews-signs-with-caa) Anthony Caponiti ##### [The Next Ted Lasso? 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