---
title: Here’s Every 2023 Hashtag Sports Awards Winner
description: Congratulations to the winners of the 5th Hashtag Sports Awards for their excellence in engagement. Creativity pays when it's engaging.
image: https://www.hashtagsports.com/hubfs/engage/img/hsa23-winners-stage-v2.webp
---

[Awards](https://www.hashtagsports.com/read/tag/awards)

# Here’s Every 2023 Hashtag Sports Awards Winner

##### Here’s Every 2023 Hashtag Sports Awards Winner

![Featured Image](https://www.hashtagsports.com/hubfs/engage/img/hsa23-winners-stage-v2.webp)

By [![Picture of Team Hashtag](https://www.hashtagsports.com/hs-fs/hubfs/brand/ht.png?width=30&name=ht.png) Team Hashtag](https://www.hashtagsports.com/read/author/hashtag-sports)  •  3 min read

 June 21, 2023

Congratulations to the winners of the 5th Hashtag Sports Awards** **for their excellence in engagement. Creativity pays when it's engaging.

Sports x Entertainment stories you don't want to miss

**Newsletters**

- Weekly
- Engage

Selected by [The Engagement Academy of Sports Entertainment](https://www.engagement.academy), the 35 award-winning entries showcased below are in a class of their own—raising the bar for the fan experience and shaping the future of sports entertainment content, campaigns, and partnerships.

Each piece of work delivered game-changing results that set a new benchmark for effective fan & consumer engagement. These winners are each among the industry’s engagement elite.

Here’s a look at all of the [winners](https://www.hashtagsports.com/awards/winners-2023) from the 5th Hashtag Sports Awards.

---

#### **BRANDS & PARTNERSHIPS**

##### ** Best Brand Experience or Activation**

**  
Winner**: [Ted Lasso x EA SPORTS FIFA 23](https://www.hashtagsports.com/awards/shortlist-2023/ted-lasso-ea-sports-fifa-23)

**Created by**: [EA SPORTS](https://www.ea.com/games/fifa/fifa-23), [AppleTV+](https://www.apple.com/apple-tv-plus/)

##### **Best Brand Sponsorship**

**![bulls-bmo-hat-series](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/bulls-bmo-hat-series.jpg?width=1200&height=694&name=bulls-bmo-hat-series.jpg)**

**  
Winner**: [BMO x Chicago Bulls](https://www.hashtagsports.com/awards/shortlist-2023/bmo-chicago-bulls)

**Created by**: [Chicago Bulls](https://www.nba.com/bulls)

##### **Most Creative Partnership**

**  
Winner**: [Ted Lasso x EA SPORTS FIFA 23](https://www.hashtagsports.com/awards/shortlist-2023/ted-lasso-ea-sports-fifa-23)

**Created by**: [EA SPORTS](https://www.ea.com/games/fifa/fifa-23), [AppleTV+](https://www.apple.com/apple-tv-plus/)

##### **Most Creative Partnership (With an Athlete or Influencer)**

**  
Winner**: [The Eli Manning Show Featuring Fivio Foreign](https://www.hashtagsports.com/awards/shortlist-2023/eli-manning-show-fivio-foreign)

**Created by**: [New York Giants](https://www.giants.com/)

##### **Best NIL Program or Partnership**

**  
Winner**: [Campus Cast Live: East Lansing Edition](https://www.hashtagsports.com/awards/shortlist-2023/campus-cast-live-east-lansing)

**Created by**: [Playfly Sports](https://playfly.com/)

##### **Best Women's Sports Partnership**

**  
Winner**: [New York Liberty & Xbox Partnership](https://www.hashtagsports.com/awards/shortlist-2023/ny-liberty-xbox-partnership)

**Created by**: [New York Liberty](https://liberty.wnba.com/), [Xbox](https://www.xbox.com/en-US)

---

#### **Campaigns & Marketing**

##### **Best Integrating Marketing Campaign**

**  
Winner**: [The Nonstop NBA](https://www.hashtagsports.com/awards/shortlist-2023/the-nonstop-nba)

**Created by**: [NBA](https://www.nba.com/), [Translation](https://www.translationllc.com/)

##### **Best Social Media Campaign**

**![nba75-celebration-1](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/nba75-celebration-1.webp?width=1200&height=600&name=nba75-celebration-1.webp)  
**

 

**Winner**: [#NBA75 Celebration](https://www.hashtagsports.com/awards/shortlist-2023/nba75-celebration)

**Created by**: [NBA](https://www.nba.com/)

##### **Best Sports Communication Strategy**

**![bg](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/bg.webp?width=1200&height=780&name=bg.webp)  
**

 

**Winner**: [The Successful Effort to Bring Brittney Griner Home](https://www.hashtagsports.com/awards/shortlist-2023/bring-brittney-home)

**Created by**: [Wasserman](https://www.teamwass.com/)

---

#### **CONTENT **

##### **Best Athlete Storytelling**** **presented with [Content Capital Group](https://ccgsocial.com/)

**![the-captain-1](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/the-captain-1.webp?width=2560&height=1440&name=the-captain-1.webp)  
**

 

**Winner**: [The Captain](https://www.hashtagsports.com/awards/shortlist-2023/the-captain)

**Created by**: [ESPN+](https://plus.espn.com/)

##### **Best Branded Content or Series**

**![mcenroe-vs-mcenroe-banner](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/mcenroe-vs-mcenroe-banner.webp?width=1920&height=1080&name=mcenroe-vs-mcenroe-banner.webp)  
**

 

**Winner**: [McEnroe vs. McEnroe](https://www.hashtagsports.com/awards/shortlist-2023/mcenroe-vs-mcenroe)

**Created by**: [FCB New York](https://www.fcb.com/where-we-are/new-york), [AB InBev – Michelob ULTRA](https://www.michelobultra.com/)

##### **Best Life or Legacy Tribute**

**  
Winner**: [Serena Pack](https://www.hashtagsports.com/awards/shortlist-2023/serena-pack)

**Created by**: [FCB New York](https://www.fcb.com/where-we-are/new-york)

##### **Best Original Content or Series (10 Min+)**

**![mcenroe-vs-mcenroe-banner](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/mcenroe-vs-mcenroe-banner.webp?width=1920&height=1080&name=mcenroe-vs-mcenroe-banner.webp)  
**

 

**Winner**: [McEnroe vs. McEnroe](https://www.hashtagsports.com/awards/shortlist-2023/mcenroe-vs-mcenroe)

**Created by**: [FCB New York](https://www.fcb.com/where-we-are/new-york), [AB InBev – Michelob ULTRA](https://www.michelobultra.com/)

##### **Best Original Content or Series (Under 10 Min)**

**  
Winner**: [Vikings Friday Challenge Series](https://www.hashtagsports.com/awards/shortlist-2023/vikings-friday-challenge-series)

**Created by**: [Minnesota Vikings](https://www.vikings.com/)

##### **Best Short-Form Video**

**  
Winner**: [Serena Williams US Open Tribute](https://www.hashtagsports.com/awards/shortlist-2023/serena-williams-us-open-tribute)

**Created by**: [USTA](https://www.usta.com/en/home.html)

##### **Best Sports Podcast**

**  
Winner**: [New Heights with Jason & Travis Kelce](https://www.hashtagsports.com/awards/shortlist-2023/new-heights-jason-travis-kelce)

**Created by**: [Wave Sports + Entertainment](https://wavesportsandentertainment.com/#/home)

##### **Best Use of Fan-Generated Content**

**  
Winner**: [Michelob Guy](https://www.hashtagsports.com/awards/shortlist-2023/michelob-guy)

**Created by**: [Wieden + Kennedy](https://www.wk.com/)

##### **Best Women's Sports Content**

**  
Winner**: [Serena Pack](https://www.hashtagsports.com/awards/shortlist-2023/serena-pack)

**Created by**: [FCB New York](https://www.fcb.com/where-we-are/new-york)

---

#### **CREATIVITY **

##### **Best In Graphic Design**

**  
Winner**: [Serena Pack](https://www.hashtagsports.com/awards/shortlist-2023/serena-pack)

**Created by**: [FCB New York](https://www.fcb.com/where-we-are/new-york)

##### **Best In Sports Photography ![vikings-the-catch](https://www.hashtagsports.com/hs-fs/hubfs/vikings-the-catch.webp?width=1200&height=1800&name=vikings-the-catch.webp)**

**  
Winner**: [The Catch: Justin Jefferson Stuns in Buffalo](https://www.hashtagsports.com/awards/shortlist-2023/the-catch-justin-jefferson)

**Created by**: [Minnesota Vikings](https://www.vikings.com/)

##### **Best Use of Culture, Music, or Entertainment**

**  
Winner**: [Ted Lasso x EA SPORTS FIFA 23](https://www.hashtagsports.com/awards/shortlist-2023/ted-lasso-ea-sports-fifa-23)

**Created by**: [EA SPORTS](https://www.ea.com/games/fifa/fifa-23), [AppleTV+](https://www.apple.com/apple-tv-plus/)

##### **Best Use of Motion Graphics or Animation**

**![mcenroe-vs-mcenroe-banner](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/mcenroe-vs-mcenroe-banner.webp?width=1920&height=1080&name=mcenroe-vs-mcenroe-banner.webp)  
**

**  
Winner**: [McEnroe vs. McEnroe](https://www.hashtagsports.com/awards/shortlist-2023/mcenroe-vs-mcenroe)

**Created by**: [FCB New York](https://www.fcb.com/where-we-are/new-york), [AB InBev – Michelob ULTRA](https://www.michelobultra.com/)

#### **FAN EXPERIENCE **** **

##### **Best App or Mobile Experience**

**![buzzer-banner](https://www.hashtagsports.com/hs-fs/hubfs/buzzer-banner.webp?width=1200&height=674&name=buzzer-banner.webp)**

**  
Winner**: [Buzzer](https://www.hashtagsports.com/awards/shortlist-2023/buzzer)

**Created by**: [Buzzer](https://www.buzzer.com/)

##### **Best Engagement Through Esports or Gaming**

**  
Winner**: [Ted Lasso x EA SPORTS FIFA 23](https://www.hashtagsports.com/awards/shortlist-2023/ted-lasso-ea-sports-fifa-23)

**Created by**: [EA SPORTS](https://www.ea.com/games/fifa/fifa-23), [AppleTV+](https://www.apple.com/apple-tv-plus/)

##### **Best Engagement Through Esports or Gaming**

**  
Winner**: [THE AUROCHS NFT: 23 Artists x Chicago Bulls](https://www.hashtagsports.com/awards/shortlist-2023/-the-aurochs-nft-bulls)

**Created by**: [Chicago Bulls](https://www.nba.com/bulls)

##### **Best OTT or Streaming Experience**

 

**Winner**: [Thursday Night Football - Prime Vision with Next Gen Stats](https://www.hashtagsports.com/awards/shortlist-2023/tnf-prime-vision-next-gen-stats)

**Created by**: [Amazon Prime Video](https://www.primevideo.com/offers/nonprimehomepage/ref=dv_web_force_root)

##### **Best Use of Gamification**

**![bet-on-women](https://www.hashtagsports.com/hs-fs/hubfs/bet-on-women.webp?width=1200&height=674&name=bet-on-women.webp)  
**

**  
Winner**: [Gaming Society](https://www.hashtagsports.com/awards/shortlist-2023/gaming-society-predictor-games)

**Created by**: [Gaming Society](https://thegamingsociety.com/)

##### **Best Use of Technology**

**![mcenroe-vs-mcenroe-banner](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/mcenroe-vs-mcenroe-banner.webp?width=1920&height=1080&name=mcenroe-vs-mcenroe-banner.webp)  
**

**  
Winner**: [McEnroe vs. McEnroe](https://www.hashtagsports.com/awards/shortlist-2023/mcenroe-vs-mcenroe)

**Created by**: [FCB New York](https://www.fcb.com/where-we-are/new-york), [AB InBev – Michelob ULTRA](https://www.michelobultra.com/)

##### **Best Website**

**![fox-sports-wc](https://www.hashtagsports.com/hs-fs/hubfs/fox-sports-wc.webp?width=1343&height=721&name=fox-sports-wc.webp)  
**

**  
Winner**: [FOXSports.com - World Cup Hub](https://www.hashtagsports.com/awards/shortlist-2023/foxsports-world-cup-hub)

**Created by**: [FOX Sports](https://www.primevideo.com/offers/nonprimehomepage/ref=dv_web_force_root)

---

#### **IMPACT **

##### **Best Engagement for Good**

 

**Winner**: [Nedd Brockmann and Bursty](https://www.hashtagsports.com/awards/shortlist-2023/nedd-brockmann-bursty)

**Created by**: [Bursty](https://www.bursty.com.au/)

##### **Diversity, Equity, & Inclusion in Sports**

 

**Winner**: [The Premier Lacrosse League x Method Man x Champion Collaboration](https://www.hashtagsports.com/awards/shortlist-2023/pll-method-man-champion)

**Created by**: [Premier Lacrosse League](https://premierlacrosseleague.com/pll-method-man)

##### **Best in Employee Engagement**

 

**Winner**: [The Power of Business Resource Groups and Employee Engagement](https://www.hashtagsports.com/awards/shortlist-2023/draftkings-employee-engagement)

**Created by**: [DraftKings](https://www.draftkings.com/)

##### **Excellence in Black Storytelling**

 

**Winner**: [Black Stars of LaLiga](https://www.hashtagsports.com/awards/shortlist-2023/black-stars-of-laliga)

**Created by**: [LaLiga](https://www.laliga.com/en-GB)

##### **Excellence in Multicultural Storytelling**

![gs-warriors-japan](https://www.hashtagsports.com/hs-fs/hubfs/gs-warriors-japan.webp?width=1176&height=1176&name=gs-warriors-japan.webp)

**  
Winner**: [Warriors Invigorate Japan Audience on Social For Japan Games](https://www.hashtagsports.com/awards/shortlist-2023/gs-warriors-invigorate-japan-audience)

**Created by**: [Golden State Warriors](https://www.nba.com/warriors/)

---

#### **SOCIAL MEDIA **

##### **Best Digital Creator or Sports Influencer**

 

**Winner**: [Ari Chambers](https://www.hashtagsports.com/awards/shortlist-2023/ari-chambers)

**With**: [LaLiga](https://www.laliga.com/en-GB)

##### **Best Use of Live Video**

 

**Winner**: [World Cup NOW](https://www.hashtagsports.com/awards/shortlist-2023/world-cup-now)

**Created by**: [FOX Sports](https://www.foxsports.com/)

##### **Best Use of Instagram**

**  
Winner**: [Michelob Guy](https://www.hashtagsports.com/awards/shortlist-2023/michelob-guy)

**Created by**: [Wieden + Kennedy](https://www.wk.com/)

##### **Best Use of Snapchat**

**![Playmaker-Snapchat-Content ](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2022/Playmaker-Snapchat-Content%20.jpeg?width=2400&height=1200&name=Playmaker-Snapchat-Content%20.jpeg)  
**

 

**Winner**: [This Day In Sports](https://www.hashtagsports.com/awards/shortlist-2023/playmaker-this-day-in-sports)

**Created by**: [Playmaker](https://playmakerhq.com/)

##### **Best Use of TikTok**

**![nba-tiktok-banner](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/nba-tiktok-banner.webp?width=2400&height=1200&name=nba-tiktok-banner.webp)**

**  
Winner**: [@NBA TikTok’s Best Week Ever](https://www.hashtagsports.com/awards/shortlist-2023/nba-tiktok-best-week-ever)

**Created by**: [NBA](https://www.tiktok.com/@nba)

##### **Best Use of Twitter**

**  
Winner**: [Michelob Guy](https://www.hashtagsports.com/awards/shortlist-2023/michelob-guy)

**Created by**: [Wieden + Kennedy](https://www.wk.com/)

##### **Best Use of YouTube**

**  
Winner**: [FIFA 2022 + CazéTV + YouTube](https://www.hashtagsports.com/awards/shortlist-2023/fifa-2022-caz%C3%A9tv-youtube)

**Created by**: [LiveMode](https://www.livemode.com/)

#### **SPORTS BETTING **

##### **Best Sports Betting Content**

**  
Winner**: [Betr Media](https://www.hashtagsports.com/awards/shortlist-2023/betr-media)

**Created by**: [Betr](https://www.betr.app/)

##### **Best Sports Betting Partnership**

**  
Winner**: [Gaming Society](https://www.hashtagsports.com/awards/shortlist-2023/gaming-society-fanduel)

**Created by**: [Gaming Society](https://thegamingsociety.com/)

#### **SPECIAL AWARDS **

##### **Engagement Executive of the Year**

**Winner**: [Bob Carney](https://www.linkedin.com/in/bobcarney/), NBA

**Winner**: [Emily Hofer](https://www.linkedin.com/in/emilyhofer/), World Surf League

##### **Next Up**

**Winner**: [Ari Chambers](https://www.linkedin.com/in/ariivory/), Warner Bros. Discovery Sports

**Winner**: [Emma Wakely](https://www.linkedin.com/in/emmawakely/), Snap Inc.

##### **Social Media Team of the Year**

**Winner**: [NCAA Championships](https://www.ncaa.com/)

**Winner**: [US Open](https://www.usopen.org/index.html)

##### **Outstanding Intern Contribution**

**Winner**: [Shota Kodama](https://www.linkedin.com/in/shota-kodama/), Golden State Warriors

 

##### **Evolution Award**

**Winner**: [Richard Jefferson](https://twitter.com/Rjeff24?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)<https://www.usopen.org/index.html>

 

![](https://www.hashtagsports.com/hs-fs/hubfs/Imported_Blog_Media/innovate-divider-Sep-02-2021-04-39-52-24-PM.png?width=800&height=50&name=innovate-divider-Sep-02-2021-04-39-52-24-PM.png)

Engagement is the most business-critical challenge facing the sports, media, and entertainment industries in the attention economy. [The Engagement Academy of Sports Entertainment](https://www.engagement.academy/) is proud to benchmark effective engagement and showcase the ROI of investing in the fan experience.

Ensure your company's work is recognized for excellence in engagement by The Engagement Academy. Entries for the 6th [Hashtag Sports Awards](https://www.hashtagsports.com/awards) open in the fall of 2023. Creativity pays when it's engaging.

- [Tweet](https://twitter.com/share)

Sports x Entertainment stories you don't want to miss

**Newsletters**

- Weekly
- Engage

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Team Hashtag",
    "url" : "https://www.hashtagsports.com/read/author/hashtag-sports"
  },
  "dateModified" : "2023-06-21T18:52:30.296Z",
  "datePublished" : "2023-06-21T17:55:22.000Z",
  "headline" : "Here’s Every 2023 Hashtag Sports Awards Winner",
  "image" : [ "https://www.hashtagsports.com/hubfs/engage/img/hsa23-winners-stage-v2.webp" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.hashtagsports.com/read/awards-2023-winners",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.hashtagsports.com/hubfs/hs-stack.png"
    },
    "name" : "Anthony Caponiti"
  }
}
```