--- title: Here’s Every 2019 Hashtag Sports Awards Winner description: Here's a look at 2019 Hashtag Sports Awards winners. image: https://www.hashtagsports.com/hubfs/Imported_Blog_Media/hashtag-winners.jpg --- [Awards](https://www.hashtagsports.com/read/tag/awards) # Here’s Every 2019 Hashtag Sports Awards Winner ##### Here’s Every 2019 Hashtag Sports Awards Winner ![Featured Image](https://www.hashtagsports.com/hubfs/Imported_Blog_Media/hashtag-winners.jpg) By [![Picture of Team Hashtag](https://www.hashtagsports.com/hs-fs/hubfs/brand/ht.png?width=30&name=ht.png) Team Hashtag](https://www.hashtagsports.com/read/author/hashtag-sports) • 2 min read July 17, 2019 ![](https://www.hashtagsports.com/hs-fs/hubfs/Imported_Blog_Media/innovate-divider-Sep-02-2021-04-39-52-24-PM.png?width=800&height=50&name=innovate-divider-Sep-02-2021-04-39-52-24-PM.png) The work recognized at the Hashtag Sports Awards is among the industry’s engagement elite. Selected by [The Engagement Academy of Sports Entertainment](https://www.engagement.academy), the award-winning work showcased below raises the bar for fan and consumer engagement and shapes the future of sports content, campaigns, entertainment, and experiences. Here’s a look at all of the winning work from the inaugural Hashtag Sports Awards: --- **Best Real-Time Engagement** **Winner**: Farewell Jersey **Created by**: [beIN SPORTS USA](https://www.beinsports.com/us/), [VMLY&R Miami](https://www.vmlyr.com/locations/miami) **Outstanding Use of Facebook** **Winner**: [CFL Game Time](https://www.cfl.ca/cflgametime/) **Created by**: [Canadian Football League](https://www.cfl.ca/) **Outstanding Use of Twitter** **Winner**: [The Metro by T-Mobile Purple Couch](https://twitter.com/MetroByTMobile/status/1102018251360395265) **Created by**: [Lagardère Plus](https://lagardere-plus.com/) **Outstanding Use of Instagram** >   > >   > >   > >   > > > > > >   > >   > > View this post on Instagram > > > >   > >   > >   > >   > > > >   > >   > > > >   > >   > >   > > > > > >   > > [Bill Belichick playing mind games with @ochocinco before a preseason matchup 😂 (Aug. 20, 2009) @patriots](https://www.instagram.com/p/Bt9L35DFNRH/) > > A post shared by [ NFL Throwback](https://www.instagram.com/nflthrowback/) (@nflthrowback) on Feb 16, 2019 at 12:28pm PST **Winner**: [NFL Throwback](https://www.instagram.com/nflthrowback/) **Created by**: [NFL](https://www.nfl.com/) **Outstanding Use of Snapchat** **Winner**: NFL Highlights Snapchat Discover Story **Created by**: [NFL](https://www.nfl.com/) **Best Website or Mobile Experience** ![](https://www.hashtagsports.com/hs-fs/hubfs/Imported_Blog_Media/Screen-Shot-2019-07-12-at-3_22_58-PM.png?width=550&height=1664&name=Screen-Shot-2019-07-12-at-3_22_58-PM.png) **Winner**: Bleacher Report **Created by**: [Bleacher Report](https://bleacherreport.com) **Best Social Media Campaign** **Winner**: Lifetime Tattoo Ticket **Created by**: [Hertha BSC](https://www.herthabsc.de/en/) **Best Multi-Platform Campaign** **Winner**: [Purple Reign](https://www.nba.com/timberwolves/purple) **Created by**: [Minnesota Timberwolves](https://www.nba.com/timberwolves/) **Best Integrated Campaign**     **Winner**: This is Our Ice **Created by**: [Minnesota Wild](https://www.nhl.com/wild), [ICF Next](https://www.icf.com/next) **Breakthrough Sports Ad of the Year**     **Winner**: Who is Kevin Love? **Created by**: [Banana Republic](https://bananarepublic.gap.com/), [R/GA](https://www.rga.com/) **Best Original Content or Programming** **Winner**: #NBATwitteris… **Created by**: [Twitter](https://www.twitter.com/) **Best Branded Content or Series**     **Winner**: SAP GM School **Created by**: [Momentum Worldwide](https://www.momentumww.com/) **Best Athlete Storytelling** **Winner**: [Snow Pack – Exclusive Footage: Shaun White’s Horrific Crash](https://sports.yahoo.com/exclusive-footage-shaun-white-horrific-194150267.html) **Created by**: [Yahoo Sports](https://sports.yahoo.com/) **Best Fan-Generated Content** **Winner**: [Believing in Miracles](https://www.hashtagsports.com/read/every-hsa-2019-winner#) **Created by**: [Minnesota Vikings](https://www.vikings.com/) **Best Event-Based Activation**     **Winner**: Rival Hug **Created by**: [FIFA](https://www.fifa.com/) **Best Connected Experience**     **Winner**: [HEED Pulls. You. In.](https://vimeo.com/320778418) **Created by**: [HEED](https://heedlive.com/) **Best Use of Immersive Media** **Winner**: SAP Battles from the Bench **Created by**: [Momentum Worldwide](https://www.momentumww.com/), [SAP](https://www.sap.com/index.html), [NHL](https://www.nhl.com/) **Best Engagement Through a Live Event** > Who will win tonight’s [@TMobile](https://twitter.com/TMobile?ref_src=twsrc%5Etfw) [#HRDerby](https://twitter.com/hashtag/HRDerby?src=hash&ref_src=twsrc%5Etfw)? > > The All-Stars tell you! [pic.twitter.com/dAYWhKXUVf](https://t.co/dAYWhKXUVf) > > — MLB Network (@MLBNetwork) [July 16, 2018](https://twitter.com/MLBNetwork/status/1018972034024566785?ref_src=twsrc%5Etfw) **Winner**: All-Star Access: A Front-Row Seat to All-Star Week **Created by**: [MLB Network](https://www.mlb.com/network) **Best Use of Technology** **Winner**: American Express Super Rally **Created by**: [Momentum Worldwide](https://www.momentumww.com/) **Best Activation To Reach Young Fans** ![](https://www.hashtagsports.com/hs-fs/hubfs/Imported_Blog_Media/all-star-talent-nba.png?width=550&height=1664&name=all-star-talent-nba.png) **Winner**: [NBA TikTok: #AllStarTalent Challenge](http://vm.tiktok.com/etACJN/) **Created by**: [NBA](https://www.nba.com/) **Most Creative Partnership with an Athlete or Influencer**     **Winner**: Who is Kevin Love? **Created by**: [Banana Republic](https://bananarepublic.gap.com/), [R/GA](https://www.rga.com/) **Most Creative Partnership Without an Athlete** **Winner**: #TheDebut – Live High School Basketball Games on Twitter **Created by**: [Twitter](https://twitter.com/), [Intersport](https://www.intersport.global/), [Gatorade](https://www.gatorade.com/) **Best Engagement Through Esports & Gaming**     **Winner**: [IEM Katowice 2019](https://www.intelextrememasters.com/season-13/katowice/) **Created by**: [ESL](https://www.eslgaming.com/) **Best Use of Culture, Music, or Entertainment**     **Winner**: [2 Chainz X LeBron James “Rap Or Go To The League”](https://music.apple.com/us/music-video/2-chainz-and-lebron-james-rap-or-go-to-the-league-interview/1454841070) **Created by**: [Def Jam Recordings](https://www.defjam.com/) **Best Engagement for Good** **Winner**: Hockey’s Declaration of Principles **Created by**: [NHL](https://www.nhl.com/), [The Vault](https://www.thevaultnyc.com/) **Outstanding Achievement in Overall Engagement** **Winner**: [Bleacher Report](https://bleacherreport.com/) ![](https://www.hashtagsports.com/hs-fs/hubfs/Imported_Blog_Media/innovate-divider-Sep-02-2021-04-39-52-24-PM.png?width=800&height=50&name=innovate-divider-Sep-02-2021-04-39-52-24-PM.png) **Learn more about the [Hashtag Sports Awards](https://awards.hashtagsports.com/), celebrating excellence in fan & consumer engagement.** - [Tweet](https://twitter.com/share) Sports x Entertainment stories you don't want to miss **Newsletters** - Weekly - Engage ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Team Hashtag", "url" : "https://www.hashtagsports.com/read/author/hashtag-sports" }, "dateModified" : "2023-11-17T17:22:02.826Z", "datePublished" : "2019-07-17T11:00:38.000Z", "headline" : "Here’s Every 2019 Hashtag Sports Awards Winner", "image" : [ "https://www.hashtagsports.com/hubfs/Imported_Blog_Media/hashtag-winners.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.hashtagsports.com/read/every-hsa-2019-winner", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.hashtagsports.com/hubfs/hs-stack.png" }, "name" : "Anthony Caponiti" } } ```