How PSG has leaned on content creation to become the world's 4th most popular sports franchise

In his role as Deputy Digital Director at Paris Saint-Germain, Anthony Baca has spent a decade implementing the club's new media strategy across its website, app, video content, and more.

Case Studies

Winner Spotlight: Believing in Miracles

The following interview with the Minnesota Vikings Social Media Team is part of our Campaign Spotlight series, which...

Winner Spotlight: Lifetime Tattoo Ticket

The following interview with Jung von Matt/SPORTS’ Managing Director, Holger Hansen, is part of our Campaign Spotlight...

Winner Spotlight: NBA TikTok – #AllStarTalent Challenge

The following interview with Bob Carney, the Vice President of Social and Digital Content at the NBA is part of our...

Winner Spotlight: Farewell Jersey

The following interview with Juan Ochoa, Director of Marketing at beIN SPORTS, is part of our Campaign Spotlight...

Winner Spotlight: Purple Reign

The following interview with Minnesota Timberwolves Social Media Manager, Cody Sharrett, and Sr. Manager of Digital...

Winner Spotlight: IEM Katowice 2019

The following interview with ESL is part of our Campaign Spotlight series, which examines this year’s Hashtag Sports...