This Week’s Movers in Sports Media and Marketing

This week in the sports media and marketing ecosystem, Adrian Clark tapped as a consultant for Fight Network, Audrey Ferguson tees it up with USGA...

ESPN Bets Big on TikTok to Become ‘Home of Hockey’ for Gen Z Fans

As part of ESPN’s strategy to establish ESPN and ESPN+ as the “home of hockey,” the company is tapping TikTok to target Gen Z viewers and...

Steve Ballmer Launches ClipperVision

Nearly a decade after acquiring the NBA’s Los Angeles Clippers, Steve Ballmer has finally succeeded in building a direct-to-consumer TV...

Bronny James, Randy Johnson, Nike and Nissan NIL, Amazon, and more

Top stories from the last week that we're reading and recommend you do too. Newsletter: 10/20/22 issue

The Athletic and The New York Times Is a Marriage With Promise and Tension

The $550 million acquisition of The Athletic is "a very big bet" and one that The New York Times "believes in and is going to get right". ...

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Richard Jefferson Takes TikTok by Storm

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