--- title: "This Week's Best in Sports Ads: Chelsea FC's Signing Tease" description: This week in sports advertising, DeAndre Hopkins gets celebrity celebration advice and Chelsea FC's tease of a player signing goes viral. image: https://www.hashtagsports.com/hubfs/Imported_Blog_Media/RAR-12_10.jpg --- [Advertising](https://www.hashtagsports.com/read/tag/advertising) # The Week’s Best in Sports Advertising ##### This Week's Best in Sports Ads: Chelsea FC's Signing Tease ![Featured Image](https://www.hashtagsports.com/hubfs/Imported_Blog_Media/RAR-12_10.jpg) By [![Picture of Team Hashtag](https://www.hashtagsports.com/hs-fs/hubfs/brand/ht.png?width=30&name=ht.png) Team Hashtag](https://www.hashtagsports.com/read/author/hashtag-sports) • 2 min read December 10, 2018 ![](https://www.hashtagsports.com/hs-fs/hubfs/Imported_Blog_Media/innovate-divider-Sep-02-2021-04-41-42-03-PM.png?width=800&height=50&name=innovate-divider-Sep-02-2021-04-41-42-03-PM.png) This week in sports advertising, DeAndre Hopkins gets celebrity celebration advice, Chelsea FC teases a new player signing, and PlayStation re-creates their history through the Big Bang. To explore more Rad Ads and cutting-edge agencies engaging the connected fan, subscribe to [Hashtag Sports Daily](https://hashtagsports.com/subscribe). --- **1. NFL — Get Ready to Celebrate** **Agency**: [Grey New York](https://grey.com/global) **Athlete / Influencer**: [DeAndre Hopkins](https://twitter.com/DeAndreHopkins) & [Jane Lynch](https://twitter.com/janemarielynch) Thanks to the [return of touchdown celebrations](https://innovate.hashtagsports.com/2017/06/23/nickelodeon-and-sports-young-fans/), the NFL is the ‘No Fun League’ no longer. They launched the Get Ready to Celebrate Campaign last year during the Super Bowl with Eli Manning and Odell Beckham Jr. [dirty dancing](https://www.youtube.com/watch?v=KUoD-gPDahw). This year the [campaign ](https://www.youtube.com/watch?v=2waCyxS81hQ)has gone to new heights with Grey New York helping the best players celebrate thanks to some [“Smoove Advice”](https://www.youtube.com/watch?v=YFM1lK1R9Bc) from celebrities like Jane Lynch and everyday heroes including traffic guards. **2. PlayStation — Play History Make History** **Agency**: [BBH NY](http://www.bartleboglehegarty.com/newyork/) PlayStation is going back to its roots. The Sony-made gaming console went from unknown in the mid 90’s to history-maker with the creation of the PlayStation. The Make History Play History campaign is kicking off the relaunch of the classic PlayStation with a 32-bit recap of the brand’s journey to today. BBH NY brought the characters who kickstarted the PlayStation empire back to life in this holiday push. **3. Chelsea FC — Win a Title for Chelsea** **Agency**: [We Are Social](https://wearesocial.com/uk/) **Athlete / Influencer**: [Eden Hazard](https://twitter.com/hazardeden10) Soccer fans look forward to new player [announcements](http://www.90min.in/posts/5958415-the-best-the-funniest-and-the-most-cringe-worthy-transfer-announcements) like kids waiting for Christmas Day, and the pros behind the team’s [social channels](https://innovate.hashtagsports.com/2018/09/10/paul-rogers-roma-reddit-digital/) love finding creative ways to welcome their new stars. So when Chelsea FC announced to their 26 million followers on [Instagram](https://www.instagram.com/p/Bq19BcFHRbO/) and Twitter that they were looking to add to their squad, fans and foes alike took notice. With lift from We Are Social, Chelsea released a video a few days later letting the world know exactly who they were adding to the squad: the best EA Sports FIFA player among Chelsea fans, who they hope can win them the new ePremier League competition (debuting in 2019). Cheeky move to keep fans guessing who the next club legend may be. **4. JD — Always the Leader** **Agency**: [Coffee & TV](http://www.coffeeand.tv/) **Athlete / Influencer**: [Anthony Joshua](https://twitter.com/anthonyfjoshua), [Jesse Lingard](https://twitter.com/JesseLingard), and [Pierre-Emerick Aubameyang](https://twitter.com/Aubameyang7) Sports and hip-hop. These two parts of popular culture influence what kids wear more than anything else, and this holiday season it may be influencing the presents under the tree. With the help of video experts at Coffee & TV, JD Sports froze the biggest stars in British sports and music in new holiday sports and streetwear fashion. The spot continues their recent success with nearly 600K views in [2016](https://www.youtube.com/watch?v=WyHoPdc_UmI) and over 2 million views in [2017](https://www.youtube.com/watch?v=tQosWaWd_0E). **5. Sky Sports — Festive Football** **Agency**: [Sky Creative Agency](https://www.skycreative.uk/) **Athlete / Influencer**: [Eden Hazard](https://twitter.com/hazardeden10), [Harry Kane](https://twitter.com/HKane), [Paul Pogba](https://twitter.com/paulpogba) *Christmas*. A time for family, food, and football. “Pick out your best shirt, have a good ‘ol sing-song, play a friendly game, or just gather ‘round the telly for your favorite drama.” For the holiday period including Christmas, Boxing Day, and New Years, Sky Sports has over 40 live games on tv, so what better way than for Sky Creative Agency, their in-house marketing arm, to bring the month of games to life? Have a Rad Ad we should feature next? [Submit a tip](https://hashtagsports.com/submit-news) here. ![](https://www.hashtagsports.com/hs-fs/hubfs/Imported_Blog_Media/innovate-divider-Sep-02-2021-04-41-42-03-PM.png?width=800&height=50&name=innovate-divider-Sep-02-2021-04-41-42-03-PM.png) [ The Week’s Best in Sports Advertising This week in sports advertising, NBA2K gets an assist from data and Dickies puts in elbow grease with Packers fans. Read More ](https://engage.hashtagsports.com/2018/12/01/sports-advertising-nba2k-bssp-everyones-on-data/) Get Hashtag Sports in Your Inbox Learn how to connect with the next generation of sports fans Weekly Newsletter Engage Leave this field empty if you’re human: - [Tweet](https://twitter.com/share) Sports x Entertainment stories you don't want to miss **Newsletters** - Weekly - Engage ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Team Hashtag", "url" : "https://www.hashtagsports.com/read/author/hashtag-sports" }, "dateModified" : "2022-04-28T20:18:00.301Z", "datePublished" : "2018-12-10T12:23:03.000Z", "headline" : "This Week's Best in Sports Ads: Chelsea FC's Signing Tease", "image" : [ "https://www.hashtagsports.com/hubfs/Imported_Blog_Media/RAR-12_10.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.hashtagsports.com/read/sports-advertising-chelsea-fc-tease-signing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.hashtagsports.com/hubfs/hs-stack.png" }, "name" : "Anthony Caponiti" } } ```