Agents of Change

Laura Louisy: These three key trends have created a new breed of fan

Laura Louisy is the SVP of Business Development & Rights Partnerships at PERFORM where she works directly with major international sports...

Micky Lawler: Sports needs to move in a future-proof direction

Micky Lawler currently serves as President of the WTA where she has been instrumental in shaping and contributing to the league’s strategy for growth...

Sarah Unger: Gen Z Fans Don’t Mind Being Marketed To, Just Be Transparent About It

Sarah Unger currently serves as Senior Vice President of Global Insights and Strategy at Civic Entertainment Group, an agency in Ryan Seacrest’s...

GumGum’s Jeff Katz: 76% of media value for NBA jersey patches comes via social

Jeff Katz is the General Manager of GumGum Sports, a division of the artificial intelligence company helping brands unlock the value of visual...

Alex Morgan, Shaq, Charles Barkley, NFL+, Oilers+, and US Ski & Snowboard

Top stories from the last week that we're reading and recommend you do too.

Big 12 Conference Hires Translation

The two-year-old mobile platform aims to serve as a live viewing bridge for the next generation of audiences that are not addressed by TV.

Buzzer Renews NBA, WNBA Deals for Viewing Out-of-Market Games

The two-year-old mobile platform aims to serve as a live viewing bridge for the next generation of audiences that are not addressed by TV.

ESPN Bets Big on TikTok to Become ‘Home of Hockey’ for Gen Z Fans

As part of ESPN’s strategy to establish ESPN and ESPN+ as the “home of hockey,” the company is tapping TikTok to target Gen Z viewers and...

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Richard Jefferson Takes TikTok by Storm

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