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Cavinder Twins Partner With Jake Paul’s Betr Media

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Campaigns & Creativity

How the NFL Can Get Hispanic and Latino Outreach Right

The National Football League left everything on the field for Hispanic Heritage Month.

Here’s Every 2019 Hashtag Sports Awards Winner

The brands, media companies, and sports properties recognized as Hashtag Sports Awards winners in 2019 are among the industry’s engagement elite....

Why Genius Sports Uses Social Listening & Live Data to Inform Media Buys for Marketers

As Commercial Director of Genius Sports Media, Josh Linforth has felt the influence firsthand of both the modern fan and the legalization of sports...

M&M’s Is Driving Huge Sponsorship ROI Through an Athlete’s Social Channels – Here’s How

As one of the driving forces behind social media content creation and influencer strategy at Mars Wrigley Confectionary, Michael Italia is an expert...

A Movement Made of Hockey

I ‘m no professional film critic, but if I had a vote for Best Picture at the Oscars this year, it would go to Battle of the Sexes. (Side note: My...

Here’s Every 2023 Hashtag Sports Awards Winner

Congratulations to the winners of the 5th Hashtag Sports Awardsfor their excellence in engagement. Creativity pays when it's engaging.

Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more

Top stories from last week around the internet that we're reading and recommend you do too.

Inside the Future of the MLB’s Marketing

Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at...

Overtime and Golden State Warriors Launch Limited Edition Merch Collab

Overtime and the Golden State Warriors have launched a limited-edition merchandise collaboration.