How the NFL Can Get Hispanic and Latino Outreach Right
The National Football League left everything on the field for Hispanic Heritage Month.
Campaigns & Creativity
Why Genius Sports Uses Social Listening & Live Data to Inform Media Buys for Marketers
As Commercial Director of Genius Sports Media, Josh Linforth has felt the influence firsthand of both the modern fan and the legalization of sports...
M&M’s Is Driving Huge Sponsorship ROI Through an Athlete’s Social Channels – Here’s How
As one of the driving forces behind social media content creation and influencer strategy at Mars Wrigley Confectionary, Michael Italia is an expert...
A Movement Made of Hockey
I ‘m no professional film critic, but if I had a vote for Best Picture at the Oscars this year, it would go to Battle of the Sexes. (Side note: My...
Inside the Influencer Layer
My daughter, Natasha, is a newly minted Nutella lover. Why? Simple. She learned about it in a musical.ly video. Natasha also recently asked us to...