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Cavinder Twins Partner With Jake Paul’s Betr Media

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Campaigns & Creativity

How the NFL Can Get Hispanic and Latino Outreach Right

The National Football League left everything on the field for Hispanic Heritage Month.

Why Genius Sports Uses Social Listening & Live Data to Inform Media Buys for Marketers

As Commercial Director of Genius Sports Media, Josh Linforth has felt the influence firsthand of both the modern fan and the legalization of sports...

M&M’s Is Driving Huge Sponsorship ROI Through an Athlete’s Social Channels – Here’s How

As one of the driving forces behind social media content creation and influencer strategy at Mars Wrigley Confectionary, Michael Italia is an expert...

A Movement Made of Hockey

I ‘m no professional film critic, but if I had a vote for Best Picture at the Oscars this year, it would go to Battle of the Sexes. (Side note: My...

Inside the Influencer Layer

My daughter, Natasha, is a newly minted Nutella lover. Why? Simple. She learned about it in a video. Natasha also recently asked us to...

How House of Highlights Reached 50 Million Fans on Instagram

In his role as VP & GM of House of Highlights, Drew Muller and his team oversee strategy, audience growth, revenue development,...

Here’s Every 2023 Hashtag Sports Awards Winner

Congratulations to the winners of the 5th Hashtag Sports Awardsfor their excellence in engagement. Creativity pays when it's engaging.

Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more

Top stories from last week around the internet that we're reading and recommend you do too.

Inside the Future of the MLB’s Marketing

Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at...