Conference Recap

WWE Next in Line: Transforming Talent Pipelines Through NIL

Through WWE's NIL program, the sports entertainment company recruits and develops future Superstars, enhancing talent development through...

Watch the Game, Change the Game: A Sports Equity Discussion

In this session from Hashtag Sports 2022, Ally’s Chief Marketing and PR Officer Andrea Brimmer are joined by professional soccer superstars Ali...

How content strategy is changing as the pandemic impacts college athletics

The impact of COVID-19 on the college sports landscape has so far been devastating. Revenue losses and budget cuts are leaving athletic departments...

Why should sports marketers partner with emerging platforms?

As emerging platforms continue to build large and loyal audiences, it’s more important than ever for brands to understand how to leverage short-form...

DAZN Announces Plan to Buy Eleven Sports and Team Whistle

DAZN has reached an agreement to acquire Eleven Group’s global sports media business, including U.S.-based Team Whistle.

YouTube Is Becoming a Sports Podcasting Power Player

YouTube is quickly becoming a “power player” in the sports podcasting business, according to Kevin Jones, founder & CEO of Blue Wire.

NBA Launches New App for All of Its Content

The NBA is rolling out a newly redesigned app that it hopes will become a one-stop shop for its fans and serve as its digital flagship.

WhatsApp Debuts First Short Film Starring Giannis Antetokounmpo

WhatApp is releasing its first original entertainment project later this month—a short film featuring NBA star Giannis Antetokounmpo.

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NBA Launches New App for All of Its Content

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