---
title: What's Trending in Sports Media, Marketing, and Entertainment
description: Shaquille O'Neal, Charles Barkley, NFL+, Oilers+, Alex Morgan, and US Ski & Snowboard
image: https://www.hashtagsports.com/hubfs/engage/img/alex-morgan-nwsl.jpg
---

[Trending](https://www.hashtagsports.com/read/tag/trending)

# Alex Morgan, Shaq, Charles Barkley, NFL+, Oilers+, and US Ski & Snowboard

##### What's Trending in Sports Media, Marketing, and Entertainment

![Featured Image](https://www.hashtagsports.com/hubfs/engage/img/alex-morgan-nwsl.jpg)

By [![Picture of Anthony Caponiti](https://www.hashtagsports.com/hs-fs/hubfs/engage/authors/anthony-caponiti.jpg?width=30&name=anthony-caponiti.jpg) Anthony Caponiti](https://www.hashtagsports.com/read/author/anthony-caponiti)  •  1 min read

 October 20, 2022

Top stories from the last week that we're reading and recommend you do too.

Sports x Entertainment stories you don't want to miss

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#### **1. TNT Renews the 'Inside the NBA' Team**

Warner Bros. Discovery, the parent company of TNT, announced that Charles Barkley, Shaquille O'Neal, Kenny Smith, and Ernie Johnson have signed [new contracts](https://sports.yahoo.com/tnt-signs-charles-barkley-inside-the-nba-team-for-many-years-to-come-020832127.html) to continue anchoring TNT's NBA studio coverage.

Read: [Yahoo](https://sports.yahoo.com/tnt-signs-charles-barkley-inside-the-nba-team-for-many-years-to-come-020832127.html)

#### **2. Brand Deals Across Women’s Sports Increase by 20% YOY**

According to a report from [SponsorUnited](https://sponsorunited.com/women-sports-2022-report/), Alex Morgan is the most endorsed female athlete of the year with 27 brand deals in 2022, and Nike is the #1 sponsor for both professional and collegiate sports with multiple league deals and with more than 60 athletes.

Read: [Ad Age](https://adage.com/article/digital-marketing-ad-tech-news/women-athlete-sponsorship-deals-grow-20-brands-act-pledge/2442591)

#### **3. League Owners Set to Review Future of NFL+ Streaming**

The NFL launched its NFL Plus streaming app in July 2022, rolling up its in-market streaming of games, a coaches’ film show, and audio of all contests into one product. Fan reactions have been tepid as NFL owners are set to review future plans for the service.

Read: [The Athletic](https://theathletic.com/3702593/2022/10/17/nfl-plus-owners-meeting/)

#### **4. US Ski & Snowboard Partners with Outside Interactive for Digital Hub**

The Federation and digital outdoor platform have signed a [streaming deal](https://www.sportspromedia.com/news/us-ski-snowboard-outside-nbc-fis/) with digital outdoor activity platform Outside Interactive as part of plans to create a ‘snowsports hub’ comprising live events, lifestyle content, and Web 3.0 products.

Read: [SportsPro](https://www.sportspromedia.com/news/us-ski-snowboard-outside-nbc-fis)

#### **5. Edmonton Oilers Launch Oilers+ for Live Video Streaming**

The Edmonton Oilers have launched the team’s new official year-round video streaming service, [Oilers+](https://www.sportsvideo.org/2022/10/18/edmonton-oilers-launch-oilers-for-live-video-streaming/), that will provide fans with a one-stop destination for exclusive live and behind-the-scenes content.

Read: [SVG](https://www.sportsvideo.org/2022/10/18/edmonton-oilers-launch-oilers-for-live-video-streaming/)

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