Alex Morgan, Shaq, Charles Barkley, NFL+, Oilers+, and US Ski & Snowboard

What's Trending in Sports Media, Marketing, and Entertainment

Top stories from the last week that we're reading and recommend you do too.

1. TNT Renews the 'Inside the NBA' Team

Warner Bros. Discovery, the parent company of TNT, announced that Charles Barkley, Shaquille O'Neal, Kenny Smith, and Ernie Johnson have signed new contracts to continue anchoring TNT's NBA studio coverage.

Read: Yahoo

2. Brand Deals Across Women’s Sports Increase by 20% YOY

According to a report from SponsorUnited, Alex Morgan is the most endorsed female athlete of the year with 27 brand deals in 2022, and Nike is the #1 sponsor for both professional and collegiate sports with multiple league deals and with more than 60 athletes.

Read: Ad Age

3. League Owners Set to Review Future of NFL+ Streaming

The NFL launched its NFL Plus streaming app in July 2022, rolling up its in-market streaming of games, a coaches’ film show, and audio of all contests into one product. Fan reactions have been tepid as NFL owners are set to review future plans for the service.

Read: The Athletic

4. US Ski & Snowboard Partners with Outside Interactive for Digital Hub

The Federation and digital outdoor platform have signed a streaming deal with digital outdoor activity platform Outside Interactive as part of plans to create a ‘snowsports hub’ comprising live events, lifestyle content, and Web 3.0 products.

Read: SportsPro

5. Edmonton Oilers Launch Oilers+ for Live Video Streaming

The Edmonton Oilers have launched the team’s new official year-round video streaming service, Oilers+, that will provide fans with a one-stop destination for exclusive live and behind-the-scenes content.

Read: SVG