Engagement Lives Here.


Transforming the Next Decade.

Hashtag Sports® is the premier recognition and continuing education platform for content creators, brand marketers, creatives, and engagement experts across the converging sports, media, and entertainment industries.

Our mission is to reimagine the next decade of the fan experience by creating a rising tide that educates, empowers, and connects an industry that reflects today's increasingly multicultural, global, and dynamic consumer.



Apply or Nominate for Creators of Color

Creators of Color is a game-changing annual recognition program that spotlights and empowers sports creatives ages 21-33 who identify as Black, Latino, Asian, and People of Color. The cohort of 30 honorees is hand-selected by members of The Engagement Academy of Sports x Entertainment across nine creative specialties. Honorees attend a multiday summit each fall, receive spotlights across Hashtag Sports channels, and are empowered year-round through mentorship and career acceleration opportunities.

Featured Stories.



Conference & Festival

Slated for June 4-5 at WBD Sports HQ in the Hudson Yards neighborhood of New York City, Hashtag Sports 2024 is the premier event for content creators, marketers, and the next generation of talent building the fan experience and setting the benchmark for effective engagement.

The only event connecting the entire sports entertainment ecosystem, it features our annual two-day industry conference and immersive community experiences such as CRTR Con and the Hashtag Sports Awards red carpet show.



Virtual Event Series

The LIVE Series are deep dive topical digital events that examine the most critical challenges and opportunities facing engagement experts, content creators, athletes, and executives across sports, media, and entertainment.

Events in the popular series have included Growth x Women's Sports, Content x Sports Betting, NIL x Athlete Brand, Esports x Sports, and Purpose x Sports.


The Awards.


6th Annual Awards

The Hashtag Sports Awards is the benchmark for effective engagement and showcase of the ROI that results from prioritizing the fan experience.

The red carpet awards show honors the most engaging content, athletes, and creators that entertain sports fans and audiences during the industry's most celebrated, fun night.

Enter Awards


Honorary Organization

Comprised of industry leaders, athletes, creators, and entertainers, the Engagement Academy of Sports x Entertainment (EASE) play a vital role in building an engaging and inclusive future of sports entertainment.

EASE members select the winners and honorees of the Hashtag Sports Awards.

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The Initiatives.


Empowering Creatives

Creators of Color is a career enablement platform and creative community for the trailblazers of the sports entertainment creator economy.

Cohort IV nominations open in Jan 2024.

Meet Cohort III

Recruitment & Talent CRM

Hashtag Sports has launched the industry's first recruitment candidate relationship management (CRM) software to help the sport, media, and entertainment industries discover, hire, and develop diverse creative talent.

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Built with Purpose and Vision.

Our company values guide us in building a community and leading the dialogue that galvanizes sports entertainment.


We hold ourselves accountable and lead by example.


We welcome and include to the best of our ability.


We provide resources, education, and access.


We operate purposefully and genuinely in all that we do.


We think boldly and challenge the status quo.


We create magical experiences and memorable moments.

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In Good Company.

We believe in the power of collaboration and community to ensure a more innovative, representative, and responsible industry for fans and those who create the content and experiences alike.

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