The Hashtag Sports Awards bring the sports, media, and entertainment industries together to celebrate excellence in engagement that inspires new and creative fan experiences.

2023 Winners

Live Show

June 6

6:30pm EDT | Terminal 5 | NYC


Comprised of 150+ industry leaders and engagement experts across the global sports media, marketing, and entertainment ecosystem, the Engagement Academy of Sports Entertainment plays a vital role in shaping the future of sports content and experiences. Associate and Executive members evaluate and select each year's honorees, nominees, and winners.

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Honoring Engagement

Fan engagement is the most business-critical challenge facing the sports, media, and entertainment industries in the attention economy.

The Engagement Academy of Sports Entertainment is proud to benchmark effective engagement and showcase the ROI of investing in the fan experience.

The Hashtag Sports Awards
Benchmark the ROI of Engagement

" Awards are nice. But awards focused on results are better. So, we're proud that our work with Subway has put us at the head of the illustrious sports marketing pack. Proud and tremendously motivated by this honor. "

 – Patrick Bennett, Momentum Worldwide 

" It’s an honor to be recognized among the best in the social and digital space in sports media. The Hashtag Sports Awards inspire us to innovate and challenge ourselves year-to-year to create compelling and engaging experiences. "

 – Ashley Atwell, NBA 


The 6th annual awards honors work live and accessible to its intended audience between January 1, 2023 and February 18, 2024. Explore categories eligible for entry as well as special achievement.

  • Best Action Sports Partnership
  • Best Brand Activation or Experience
  • Best Brand Sponsorship
  • Best College Sports Partnership
  • Best Esports or Gaming Partnership
  • Best Women's Sports Partnership
  • Most Creative Partnership
  • Most Creative Partnership with an Athlete or Influencer
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  • Best Communications Strategy
  • Best Experiential Campaign
  • Best Global Campaign
  • Best Integrated Campaign
  • Best Launch Campaign
  • Best Social Media Campaign
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  • Best Athlete Storytelling
  • Best Branded Content
  • Best Sports Betting Content
  • Best Use of Culture, Music, or Entertainment
  • Best Use of Fan Generated Content
  • Best Women's Sports Content
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  • Best Art Direction
  • Best Graphic Art or Design
  • Best Photography
  • Best Use of Animation or Motion Graphics
  • Best Use of Visual Storytelling
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  • Best App or Mobile Experience
  • Best Engagement Through Esports or Gaming
  • Best New Fan Experience
  • Best OTT, CTV, or Streaming Experience
  • Best Use of Gamification
  • Best Use of Metaverse
  • Best Use of Technology
  • Best Website
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  • Best Engagement for Good
  • Best Employee Engagement
  • Diversity, Equity, Inclusion & Belonging
  • Excellence in Black Storytelling
  • Excellence in Multicultural Storytelling
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  • Best Athlete Podcast
  • Best Podcast
  • Best Sports Betting or Fantasy Podcast
  • Best Women's Sports Podcast
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  • Best Instagram Presence
  • Best TikTok Presence
  • Best X Presence
  • Best YouTube Presence
  • Best Other Platform Presence
  • Best Use of Instagram
  • Best Use of TikTok
  • Best Use of X
  • Best Use of Multi-Platform
  • Best Use of Other Platform
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  • Best Advertisement: 60 Sec and Under
  • Best Advertisement: 61 Sec and Over
  • Best Documentary: Short-Form
  • Best Documentary: Long-Form
  • Best Original Film or Series: Short-Form
  • Best Original Film or Series: Long-Form
  • Best Use of Short-Form Video
  • Best Use of Live Video
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  • Engagement Executive of the Year
  • Evolution Award
  • Lifetime Achievement Award
  • Next Up Award
  • Broadcast Team of the Year
  • Creative Team of the Year
  • Digital Media Team of the Year
  • Social Media Team of the Year
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  • Agency of the Year for Engagement Excellence
  • Brand of the Year for Engagement Excellence
  • Organization of the Year for Engagement Excellence
  • Production Company of the Year for Engagement Excellence
  • Sports Team of the Year for Engagement Excellence
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Hashie winners are viewed as experts in engaging the modern sports fan—a highly coveted consumer audience. Winning an award helps to future-proof your organization in the increasingly digital sports landscape.

Authority + ROI

Winners like to work with other winners. Attract new business, keep clients happy, and make pitches easier.

PR + Industry Buzz

Generate leads and attract new talent by gaining the attention of brand marketers, sports executives, and industry influencers.

Teamwork makes the dream work

Reinforce loyalty, ensure retention, and celebrate your efforts while giving credit to your company’s individual contributors!

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Special Achievements

When you submit at least one entry of work into a standard category, receive a code to enter in any of the Special Achievement categories for FREE!

Recognition + Celebration

The Hashtag Sports Awards honor excellence in engagement and celebrate creativity.

The awards are presented annually by the Engagement Academy of Sports Entertainment, a mission-based judging body and honorary organization composed of over 150 industry experts, creatives, and content creators.

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