How does this represent “Excellence in Engagement”?

More and more we see fans consuming content through digital and social media. We reach as many of these fans as possible by going directly to where they are and serving it to them in an organic way that is appealing to these viewers. With an increasing number of platforms where people can get the content they want, this type of content production is the future.

Objective:

Our strategy is to drive sports fandom on all platforms, delivering the best in sports news and content in an authentic fashion wherever fans are. One of, if not the, primary goals of SportsCenter on Snapchat is to reach a growing audience that no longer consumes sports using traditional television sources. Specifically, this includes a young demographic that is turning to social media to fill this need. Our aim is to present all of the great video, statistics, and stories that sports offer in a way that is organic to the Snapchat platform: fast paced, fun, and humorous.

Strategy & Execution:

Modern sports fans want their content delivered to them as quickly and as entertaining as possible. A major challenge that we face is presenting all of these compelling stories in a way that doesn't feel stale or dated when our fans are watching 6+ hours after these events have occurred. We tackle this challenge in many ways including making sure our video is dynamic (for example, something on screen changes once every 3 seconds at minimum), telling stories in unique ways that are different than what is produced in the immediacy of events, and speaking the natural language of social media in an effort to make our fans feel like they are part of the show.

Production

ESPN

Credits

Matt Kline
Director Digital Video/Social Content
ESPN

Abbey Carnivale
Digital Video/Social Assoc Producer
ESPN

Allie Bailey
Digital Video/Social Assoc Producer
ESPN

Angela Randle
Digital Video/Social Assoc Producer
ESPN

Bryan Antos
Digital Video/Social Producer
ESPN

Campbell Payne
Digital Video/Social Associate Producer
ESPN

Jason Rubin
Digital Video/Social Associate Producer
ESPN

Jordan King
Digital Video/Social Associate Producer
ESPN

Justin Rockhold
Digital Video/Social Producer
ESPN

Katherine Donnelly
Digital Video/Social Associate Producer
ESPN

Kelly Manzo
Digital Video/Social Producer
ESPN

Kevin Jamerson
Digital Video/Social Associate Producer
ESPN

Mike Griffin
Digital Video/Social Associate Producer
ESPN

Taylor Gunn
Digital Video/Social Associate Producer
ESPN

Terry Corcoran
Digital Video/Social Associate Producer
ESPN

Vince Bonilla
Digital Video/Social Associate Producer
ESPN

Willie Brown
Digital Video/Social Associate Producer
ESPN

Gary Striewski
Anchor
ESPN

Treavor Scales
Anchor
ESPN

Christine Williamson
Anchor
ESPN

Janelle Maria Rodriguez
Anchor
ESPN

Belca Bedoya Pedyna
Lead Designer Motion Graphics
ESPN