The Next Ted Lasso? Hollywood Execs Turn to Eli Manning's "Chad Powers"

Fan Fact
According to new data from MLB, the youth fandom of baseball is on the rise. The median age of followers on every MLB social platform is 25-34 years old and TV ratings among viewers ages 25-54 were up 4% this season.

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The next Ted Lasso? Hollywood execs have approached creators of Eli Manning's "Chad Powers" comedy skit

With his memorable catchphrase, flowing locks, and remarkable resemblance to another football star, 'Chad Powers' went viral last week. And it may not be the last we see of the hysterical character.

What's the deal?

Since Eli Manning suited up as the fictional Penn State tryout for a segment on his show 'Eli's Places', Hollywood executives have reportedly expressed interest in adapting the skit into a TV show.

Omaha Productions, which executive produces 'Eli's Places' and is owned by brother Peyton Manning, has 'been flooded by people in the entertainment industry' looking to work with Eli, according to TMZ.

The bottom line:

If 'Powers' is developed into a full-fledged show, it would follow Ted Lasso's footsteps. The Emmy-winning show originated from promotional clips released in 2013 for NBC Sports' EPL coverage, as Jason Sudeikis drew plaudits starring as the lovable-yet-unqualified soccer coach he plays today.

Read: The Daily Mail


Cleveland Cavaliers to cover Bally Sports+ subscriptions for season ticket holders

The National Basketball Association’s (NBA) Cleveland Cavaliers will cover Bally Sports+ subscription costs for Cavs United members with full or half-season tickets. The move follows the recent nationwide US launch of the Bally Sports+ subscription service, which is priced at a monthly fee of US$19.99. The Cavs will additionally pay for subscriptions of foundation members and the team’s corporate sponsors.

Bally Sports Ohio also holds the regional rights for National Hockey league (NHL) franchise the Columbu Blue Jackets and select games involving Major League Soccer (MLS) club Columbus Crew. “Under the leadership and principles of our Chairman Dan Gilbert, we always strive to ‘do the right thing’ and this is absolutely the right thing to do,” said Nic Barlage, chief executive of the Cleveland Cavaliers.

Read: SportsPro


How the NFL can get Hispanic and Latino outreach right

On social media during its “Por La Cultura” campaign’s first day, the league put a tilde over the “n” in NFL that, it said, provided “unmistakable Latin flavor.” While the league said it was meant to be playful and lighthearted, the tilde’s juxtaposition against the league’s stated mission to “amplify the voices” of its Hispanic and Latino community led critics to throw a flag on the play. Elizabeth Rodriguez, associate director of strategy for branding firm Siegel+Gale, considered the logo disappointing both for its misused eñe and its missed opportunity to address organizational change.

“The reality is that there’s a real upside to attracting once-marginalized communities because they’re not marginal anymore,” Rodriguez said. “There’s an incredible rise in buying power by Hispanic Americans in the U.S. “If the NFL wants to gain credibility with the Hispanic community,” she added, “they need to speak with their actions, not a misplaced accent mark.”

Read: Adweek


Driving Growth + Trust With Digital Storytelling

The desire to achieve an inclusive audience experience for all is driving change and transformation across the sports industry. Teams and leagues around the globe are rallying around equality and diversity in all facets of what they do, realizing the importance of this messaging to their core fanbase(s) and to society.

In this webinar on October 12 at 12:45 PM ET, learn what leading teams and organizations are doing to ensure their audience experience is consistent + accessible for all, what the next phase of inclusivity looks like within sports, and what role technology plays in driving this change.


Why the NFL’s deal with Apple is bigger than the halftime show

The Roger Goodell-led NFL, which long has been among the most conservative of major sports leagues, suddenly finds itself deep in business with big tech. Amazon is now a national media partner, and tech companies are among the bidders on a sliver of its media businesses, including its new subscription service, NFL+. The latest tech team-up? In a deal that will see the Apple Music service become the official sponsor of the Super Bowl halftime show, Apple replaced Pepsi after a decadelong run.

A source says that the NFL’s deals with Apple and Amazon are not related to Sunday Ticket or the NFL Media talks, which are being held separately. But they do send a message that the league is already beginning to think beyond 2033 (or 2029, if the league opts out of the deals). And for tech companies, which are desperately seeking to build on their advertising businesses and keep customers, it could be too appealing to pass up.

Read: Hollywood Reporter


CNBC will air an hour of ‘Fantasy Football Pregame with Matthew Berry’ on “most Sundays” this season

When it was initially announced back in August as Berry joined NBC, Fantasy Football Pregame was a show on Peacock and NBC’s digital platforms. That lasted just a week, however, as the noon hour also began to air on NBC-owned and operated affiliates (of which there are 11, including in the country’s six largest markets) beginning in Week 2. And after two weeks of that, the second hour will now air on CNBC across the country.

“After receiving excellent feedback from the Peacock audience for the first three weeks of Fantasy Football Pregame with Matthew Berry, we are excited to broaden the show’s reach by showcasing the final hour on CNBC, which is in 73 million homes,” said Rick Cordella, Chief Commercial Officer, Peacock.

Read: Awful Announcing

What Else Is Trending?
  • DIGITAL: ESPN is among the latest media companies accused of sharing subscribers' video-viewing information with Facebook.
  • HIRES: Detroit Pistons executive Tyrel Kirkham has been hired by Big 12 Commissioner Brett Yormark, alongside colleague Clark Williams, to lead the conference's cultural marketing and storytelling ventures.
  • MEDIA: Rachel Nichols has joined Showtime after a turbulent exit from ESPN.
  • INNOVATION: 100 Thieves' CEO, known as Nadeshot, has created Juvee, a new energy drink made for esports athletes.
  • REVENUE: The NHL will be using digital advertising boards for the 2022-2023 season with brands able to purchase a 30-second increment.



Chicago Bulls sign Plus500 ahead of trading platform's launch in the U.S.

The Details

Plus500 has signed a major multi-year sponsorship deal to become an official global partner of the iconic NBA team Chicago Bulls. The multi-asset fintech group will see its logo being the first ever to be featured exclusively on the front of the team’s warmup shooting shirts and jackets, beginning with the Bulls’ first pre-season game at the United Center on 4 October 2022. Plus500 will also have access to branding rights as the “Official Global Online Trading Partner” of the professional basketball team as the two entities team up to address the substantial growth in interest from the investor community in trading platforms over the past few years.


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