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Engagement is the most business-critical challenge facing the sports, media, and entertainment industries in the attention economy. Hashtag Sports is proud to benchmark effective engagement and showcase the ROI of investing in the fan experience.

The Hashtag Sports Awards is where media executives, CMOs, athletes, entertainers, creators, producers, gamers, and storytellers all come together to recognize & inspire those who do it best on the biggest stage.

Key Dates

Oct. 17 - Nov. 7

Kickoff Period


Nov. 8 - Jan. 4

Early Entry


Jan. 5 - 30

Regular Entry


Jan. 31 - Feb. 17 

Late Entry



The nominees and winners of the 5th Hashtag Sports Awards are selected by The Engagement Academy of Sports x Entertainment. Comprised of 80+ industry leaders and engagement experts across the global sports media and marketing ecosystem, the Academy plays a vital role in shaping the future of sports content and experiences.

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The Hashtag Sports Awards
benchmark the roi of engagement

"Awards are nice. But awards focused on results are better. So, we're proud that our work with Subway has put us at the head of the illustrious sports marketeering pack. Proud and tremendously motivated by this honor."

 – Patrick Bennett, Momentum WW
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"It’s an honor to be recognized among the best in the social and digital space in sports media. The Hashtag Sports Awards inspire us to innovate and challenge ourselves year-to-year to create compelling and engaging experiences."

 – Ashley Atwell, NBA 


The Hashtag Sports Awards honor the work of brands, agencies, media companies, and sports and entertainment properties created during the period of January 1, 2022 - February 15, 2023. Explore categories eligible for entry within each of the groups below.

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  • Best Brand Activation or Experience
  • Best Brand Sponsorship
  • Best NIL Program or Partnership
  • Best Women's Sports Partnership
  • Most Creative Partnership
  • Most Creative Partnership with an Athlete or Influencer

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  • Best Integrated Marketing Campaign
  • Best Social Media Campaign
  • Best Sports Communications Strategy

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  • Best Athlete Storytelling
  • Best Branded Content or Series
  • Best Life or Legacy Tribute
  • Best Original Content or Series (10 min+)
  • Best Original Content or Series (Under 10 min)
  • Best Short Form Video
  • Best Sports Podcast
  • Best Use of Fan-Generated Content
  • Best Women’s Sports Content

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  • Best in Graphic Design
  • Best in Sports Photography
  • Best Use of Culture, Music or Entertainment
  • Best Use of Motion Graphics or Animation

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  • Best App or Mobile Experience
  • Best Engagement Through Esports & Gaming
  • Best Engagement Through NFTs or Digital Collectibles
  • Best OTT or Streaming Experience
  • Best New Fan Experience
  • Best Use of Gamification
  • Best Use of Technology
  • Best Website

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  • Best Engagement for Good
  • Best in Employee Engagement
  • Diversity, Equity & Inclusion in Sports
  • Excellence in Black Storytelling
  • Excellence in Multicultural Storytelling
  • Outstanding Social Justice Initiative

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  • Best Female Athlete on Social Media
  • Best Male Athlete on Social Media
  • Best Digital Creator or Sports Influencer
  • Best Use of Live Video
  • Instagram
  • Snapchat
  • TikTok
  • Twitter
  • YouTube
  • Emerging Platform

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  • Best Sports Betting Content
  • Best Sports Betting Partnership
  • Best Sportsbook or Operator

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  • Engagement Executive of the Year
  • Next Up Award
  • Outstanding Intern Contribution
  • Social Media Team of the Year

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  • Outstanding Achievement in Overall Engagement (Org)

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The Hashtag Sports Awards honor the work of brands, agencies, media companies, sports and entertainment properties, and technology companies enhancing fan engagement and experience.

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Individuals and organizations who win Hashtag Sports Awards will be viewed as experts in engaging the modern sports fan—a highly coveted consumer. Winning one of our awards will future-proof your organization in the increasingly digital sports landscape by showcasing engagement expertise and proving your work’s effectiveness in driving revenue & achieving business results—not to mention opening up the door for industry-wide exposure, new business, and more.

Teamwork makes the dream work

Reinforce loyalty, ensure retention, and celebrate your efforts while giving credit to your company’s individual contributors!

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Special Achievements

When you submit at least one entry of work into a standard category, receive a code to enter in any of the Special Achievement categories for FREE!

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Authority + ROI

Winners like to work with other winners. Attract new business, keep clients happy, and make pitches easier.

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PR + Getting Buzzed About

Generate leads and attract new talent by gaining the attention of brand marketers, sports executives, and industry influencers.

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The awards spotlight and celebrate top trends and proven fan engagement practices to inspire the global sports media, marketing, and entertainment industries to raise the bar of the fan experience.

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