The Hashtag Sports Awards is where the sports, media, and entertainment industries gather to celebrate excellence in engagement and inspire new fan and consumer experiences.

2023 Winners

Key Dates

April 30

Shortlist Announcement

June 6

Live Show


Comprised of 150+ industry leaders and engagement experts across the global sports media, marketing, and entertainment ecosystem, the Engagement Academy of Sports Entertainment plays a vital role in shaping the future of sports content and experiences. Associate and Executive members evaluate and select each year's honorees, nominees, and winners.

View All Members

Honoring Engagement

Fan engagement is the most business-critical challenge facing the sports, media, and entertainment industries in the attention economy. The Engagement Academy of Sports Entertainment is proud to benchmark effective engagement and showcase the ROI of investing in the fan experience.

The Hashtag Sports Awards
Benchmark the ROI of Engagement

" Awards are nice. But awards focused on results are better. So, we're proud that our work with Subway has put us at the head of the illustrious sports marketing pack. Proud and tremendously motivated by this honor. "

 – Patrick Bennett, Momentum Worldwide 

" It’s an honor to be recognized among the best in the social and digital space in sports media. The Hashtag Sports Awards inspire us to innovate and challenge ourselves year-to-year to create compelling and engaging experiences. "

 – Ashley Atwell, NBA 


The 6th annual awards honors work live and accessible to its intended audience between January 1, 2023 and February 18, 2024. Explore categories eligible for entry as well as special achievement.

  • Best Action Sports Partnership
  • Best Brand Activation or Experience
  • Best Brand Sponsorship
  • Best College Sports Partnership
  • Best Esports Partnership
  • Best Olympic Sports Partnership
  • Best Women's Sports Partnership
  • Most Creative Partnership
  • Most Creative Partnership with an Athlete or Influencer
Enter Now
  • Best Communications Strategy
  • Best Experiential Campaign
  • Best Global Campaign
  • Best Integrated Campaign
  • Best Launch Campaign
  • Best Social Media Campaign
DescriptionsEnter Now
  • Best Athlete Storytelling
  • Best Branded Content
  • Best Sports Betting Content
  • Best Use of Culture, Music, or Entertainment
  • Best Use of Fan Generated Content
  • Best Women's Sports Content
DescriptionsEnter Now
  • Best Art Direction
  • Best Graphic Art or Design
  • Best Photography
  • Best Use of Animation
  • Best Use of Generative AI
DescriptionsEnter Now
  • Best App or Mobile Experience
  • Best Engagement Through Esports or Gaming
  • Best Immersive Experience
  • Best New Fan Experience
  • Best OTT or Streaming Experience
  • Best Use of Gamification
  • Best Use of Metaverse
  • Best Use of NFTs or Digital Collectibles
  • Best Use of Technology
  • Best Website
Enter Now
  • Best Engagement for Good
  • Best Employee Engagement
  • Diversity, Equity & Inclusion in Sports
  • Excellence in Black Storytelling
  • Excellence in Multicultural Storytelling
DescriptionsEnter Now
  • Best Athlete Podcast
  • Best Podcast
  • Best Sports Betting or Fantasy Sports Podcast
  • Best Women's Sports Podcast
DescriptionsEnter Now
  • Instagram
  • Instagram Presence
  • Multi-Platform
  • Other Platform
  • Other Platform Presence
  • Snapchat
  • TikTok
  • TikTok Presence
  • X (formerly Twitter)
  • X Presence
  • YouTube
  • YouTube Presence
Enter Now
  • Best Advertisement (30 Sec and Under)
  • Best Advertisement (31 Sec to 60 Sec)
  • Best Advertisement (61 Sec to 5 Min)
  • Best Advertisement (5 Min and Over)
  • Best Documentary: Short-Form
  • Best Documentary: Long-Form
  • Best Original Film or Series: Short-Form
  • Best Original Film or Series: Long-Form
  • Best Use of Short-Form Video
  • Best Use of Live Video
Enter Now
  • Engagement Executive of the Year
  • Evolution Award
  • Lifetime Achievement Award
  • Next Up Award
  • Broadcast Team of the Year
  • Creative Team of the Year
  • Digital Media Team of the Year
  • Social Media Team of the Year
Enter Now
  • Agency of the Year for Engagement Excellence
  • Brand of the Year for Engagement Excellence
  • Organization of the Year for Engagement Excellence
  • Production Company of the Year for Engagement Excellence
  • Sports Team of the Year for Engagement Excellence
DescriptionsEnter Now


Individuals and organizations who win a Hashie are viewed as experts in engaging the modern sports fan—a highly coveted consumer. Winning an award helps to future-proof your organization in the increasingly digital sports landscape.

Authority + ROI

Winners like to work with other winners. Attract new business, keep clients happy, and make pitches easier.

PR + Industry Buzz

Generate leads and attract new talent by gaining the attention of brand marketers, sports executives, and industry influencers.

Teamwork makes the dream work

Reinforce loyalty, ensure retention, and celebrate your efforts while giving credit to your company’s individual contributors!

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Special Achievements

When you submit at least one entry of work into a standard category, receive a code to enter in any of the Special Achievement categories for FREE!

Recognition + Celebration

The Hashtag Sports Awards spotlight and celebrate excellence in fan and consumer engagement that inspires the global sports media, marketing, and entertainment industries.

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