Engagement Lives Here.


Transforming the Next Decade.

Hashtag Sports® is the premier event, recognition, and continuing education platform for content creators, marketers, and the next generation of talent who are building the fan experience and setting the benchmark for effective engagement.

Join us in challenging the status quo as sports converges with entertainment, technology, and culture.


OCTOBER 5 @ 1:00 PM ET

Understanding the Changing Nature of the Modern Fan: Activating your New Fans to Drive ROI

The modern fan continues to evolve, with greater expectations around personalization, access, and how and when they engage with their favorite team.

Since the last complete season in 2019, there has been a quantifiable shift in fan attendance – many longstanding ticket holders are not returning to live games. But there’s a silver lining: many brand new fans are coming out to take their place.

In this complimentary webinar, see how the New York Yankees and LA Galaxy have used data-driven insights to identify and effectively engage their new fans to drive incredible results.



OCTOBER 12 @ 12:45 PM ET

Inclusive Engagement Tactics: Driving Trust + Growth Through Digital Storytelling

The desire to achieve an inclusive audience experience for all is driving change and transformation across the sports industry. Teams and leagues around the globe are rallying around equality and diversity in all facets of what they do, realizing the importance of this messaging to their core fanbase(s) and to society.



Featured Stories.



Annual Festival & Conference

Hashtag Sports 2022 is the premier event for content creators, marketers, and the next generation of talent building the fan experience and setting the benchmark for effective engagement.

The only event connecting the entire sports entertainment ecosystem, it features our annual three-day industry conference and immersive community experiences such as CRTR Con and the Hashtag Sports Awards red carpet show.

Watch HS22 On Demand 

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Virtual Event Series

The LIVE Series are deep dive topical digital events that examine the most critical challenges and opportunities facing engagement experts, content creators, athletes, and executives across sports, media, and entertainment.

Events in the popular series have included Growth x Women's Sports, Content x Sports Betting, NIL x Athlete Brand, Esports x Sports, and Purpose x Sports.

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The Awards.


4th Annual Awards

The Hashtag Sports Awards is the benchmark for effective engagement and showcase of the ROI that results from prioritizing the fan experience.

The red carpet awards show honors the most engaging content, athletes, and creators that entertain sports fans and audiences during the industry's most celebrated, fun night.

View Full List of Winners

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Honorary Organization

Comprised of industry leaders, athletes, creators, and entertainers, the Engagement Academy of Sports x Entertainment (EASE) play a vital role in building an engaging and inclusive future of sports entertainment.

EASE members select the winners and honorees of the Hashtag Sports Awards.

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The Initiatives.


Empowering Creatives

Creators of Color presented with Canva is a new program that spotlights and empowers sports creatives ages 21-33 who identify as Black, Latino, Asian, and People of Color.

Over 300 nominations and applications were received in 2021. Year 2 nominations open in early January 2022.

Meet the 2022 Honorees

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Recruitment & Talent CRM

Hashtag Sports has launched the industry's first recruitment candidate relationship management (CRM) software to help the sport, media, and entertainment industries discover, hire, and develop diverse creative talent.

Creators, marketers, and organizations are all invited to join.

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Built with Purpose and Vision.

Our company values guide us in building a community and leading the dialogue that galvanizes sports entertainment.


We hold ourselves accountable and lead by example.


We welcome and include to the best of our ability.


We provide resources, education, and access.


We operate purposefully and genuinely in all that we do.


We think boldly and challenge the status quo.


We create magical experiences and memorable moments.

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In Good Company.

We believe in the power of collaboration and community to ensure a more innovative, representative, and responsible industry for fans and those who create the content and experiences alike.

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