Fan Fact Last weekend's win at the Stuttgart Open marked Iga Swiatek's 4th straight Women's Tennis Association title and 23rd straight match win. According to Zoomph, since that title streak began, Swiatek has gained almost 100K new followers and nearly $2M in social value on Instagram.
An NFL executive has let it slip that the league is planning a Christmas Day tripleheader, since the holiday falls on a Sunday.
What's the deal?
“We will play on Saturday night on the NFL Network on Christmas Eve and then when we get to Sunday, Christmas Day, we’ll have a tripleheader. We’ll play one game on CBS in the afternoon, one game on Fox in the afternoon and our regular Sunday night game on NBC.
“When we can play football on Christmas, it has proven to be something that our fans are interested in. We had Minnesota-New Orleans a couple of years ago. That game did 20 million viewers. We had Cleveland-Green Bay, that game did 30 million viewers. It was followed by Indy-Arizona on the NFL Network, that one performed well. Our fans are telling us — we know they watch on Thanksgiving, they’re happy to watch on Christmas too.”
The bottom line:
The NFL has typically moved most of its Christmas Day games to Saturday or Monday. Since a few Sunday games on Christmas Day have done well, the NFL is going for broke and scheduling a tripleheader for this year.
Las Vegas has made for an extraordinary commercial opportunity for the league, its sponsors and its broadcast rights holders as everybody seeks to rise to the occasion. “I think the great part about all the partners in Vegas is, they see the bigger picture,” O’Reilly said. “They see the bigger picture of coming together around major events. And that’s what the draft has become, this kind of pilgrimage event for fans. Obviously, Vegas is a destination town.”
The draft marks a rare opportunity for Caesars Entertainment, both a sports betting and casino sponsor to the league. Caesars Palace is a short walk from the draft footprint, but the companies’ other properties nearby, such as the Linq, Harrah’s and Paris Las Vegas also figure to benefit. The NFL’s flagship retail store opened inside the Forum Shops in January.
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Fan Controlled Football reported record-breaking viewership for the opening week of the league’s second season. The professional indoor football league, which has eight teams and plays its games at Pratt-Pullman Yards in Atlanta, generated 2.5 million total live views across streaming platforms Twitch, NBCLX, DAZN, and FuboTV.
It was an uptick of nearly 30% from the 700,000 live views last year. The four games included the league’s original four franchises, plus the four expansion teams that joined for the 2022 season. The first week of action also featured a touchdown by 48-year-old NFL Hall of Famer and Zappers wide receiver Terrell Owens. The highlight received more than 10 million views across FCF’s social media platforms, and the 15 million total views across social platforms was also an FCF record.
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On Jan. 27, Green signed a multiyear contract with TNT to appear on “Inside the NBA” and be involved in other projects. The network wanted to lock up Green before someone else did, well aware that his TV work will take a back seat to his basketball playing. He’s unlikely to appear in a broadcast role until the Warriors are eliminated from the postseason
Green’s media career is already off the ground. He worked for TNT during the 2020 playoffs, when the Warriors did not qualify. Last November he began a weekly podcast, for Colin Cowherd’s “Volume” network. “I would love to build a media empire, but I’m a rookie and I’m a long ways away from that,” Green said. “But ultimately that’s my goal, I want to be bigger in media than I am in basketball, and I think if I do that, I did pretty good.”
On the Clock was created by the Rams in partnership with Ventureland, an independent creative studio and idea accelerator founded by Prettybird partners Kerstin Emhoff and Ali Brown, and producer John Battsek. Other key creative partners included Ventureland’s executive creative director Mike Rosen, executive producer Natasha Wellesley and Once Upon a Time in Hollywood DP Bob Richardson.
The clip is the latest in a series of branded content that has featured the talents of Hollywood notables. Rebel Wilson teamed with the Rams in 2021 to help showcase the unique way they handled their draft activities last year by taking over a Malibu beach house with Rocket Mortgage as the majority of the teams made their selections remotely amid the COVID-19 pandemic. Inception cinematographer Wally Pfister also delivered a 90-second hype video that played across SoFi’s cutting-edge infinity screen during home games prior to the players rushing the field.
Las Vegas Golden Knights agree to jersey patch sponsorship with Circa Sports
The jersey patch partnership between Circa Sports and the Las Vegas Golden Knights will be a five-year agreement beginning in the 2022-23 season, the first that the NHL will start permitting such sponsorships. The Circa patches will only be displayed on the Knights’ home jerseys, so there is still an opportunity for the Golden Knights to partner with a different corporation for patches on their away jerseys.