The Athletic plans to double its coverage of professional women's sports through a multiyear partnership with Google, its chief commercial officer Seb Tomich says.
What's the deal?
In addition to written articles, the Google deal will provide support for the expansion of women's sports-focused podcasts and newsletters.
Traditionally, there hasn't been enough brand spend to support the coverage of women's sports, Tomich said. But there's been "a sizable uptick this year in brands showing interest in supporting women's sports." The Google partnership will help build a broader and stronger audience of women sports fans for The Athletic, which in turn "is a better business."
The bottom line:
Because the readership of The Athletic's parent company — the New York Times — is fairly split between men and women, the Times' ability to bring over more women readers to The Athletic "is a huge advantage," Tomich said.
When Hope Tannenbaum joined the NBA in 2020, the idea of the league launching a fan rewards program was just that—an idea. Tannenbaum had previously worked with Foot Locker and American Express’s loyalty offerings, two of many companies that rely on similar programs to boost customer retention.
This year, she helped unveil NBA ID, a fan membership system that links a user’s profile between existing products like League Pass and Pick’Em while offering rewards ranging from merchandise discounts to ticket giveaways. Soon, the league will announce additional benefits around the NBA All-Star Game, including increased voting power and trips to the game in Utah.
The 2022 World Cup is the first edition of the tournament to ever be held in the Arab world. To celebrate that fact, YouTube has also included some Arabic creators in its starting XI: Noor Stars and Rima will attend early matches, while Ahmad Aburob, AboFlah, and Saba7o Korah will show up later in the tournament.
Additionally, YouTube Shopping and FIFA launched the Game Face Shoppable Shorts Challenge for the 2022 World Cup in Qatar. Fans can display their country pride by posting a YouTube Shorts video with the hashtag #FIFAWorldCupChallenge. From the Shorts videos with the hashtag, viewers will be able to directly purchase the official FIFA World Cup T-shirt for their country.
Nearly five months later, the league is still looking for a technology or media company willing to replace DirecTV as the rights holder for Sunday Ticket, which allows fans to watch every NFL game, not just those broadcast in their region. The negotiations are now expected to extend into next year, according to five people familiar with the talks.
In the absence of a deal, Google has stepped up its pursuit, aiming to win the package for YouTube TV. Robert Kyncl, YouTube’s chief business officer, has played a key role in Google’s pursuit. Though he will take a new job early next year as chief executive of Warner Music Group, Mr. Kyncl has committed to working with YouTube to see the deal through.
Lenny Daniels on Monday became the latest WarnerMedia veteran to exit the company since it was acquired by the former Discovery Communications.
Daniels had been president of the sports-media operation once known as Turner Sports, which encompasses the company’s NBA, NHL, and Major League Baseball telecasts and studio shows as well as the NCAA March Madness tournament that its parent corporation, Warner Bros. Discovery, shares with Paramount Global’s CBS Sports. He “has decided to leave WBD Sports, effective immediately, Luis Silberwasser, chairman of Warner Bros. Discovery’s sports operations, told staffers in a memo Monday. “While this change will take place right away, Lenny has agreed to work with me to ensure a smooth transition.”
UConn women's basketball stars Paige Bueckers and Azzi Fudd announce NIL deals with Nerf
UConn women's basketball stars Paige Bueckers and Azzi Fudd announced name, image and likeness deals with Nerf by posting a video on social media in which the two competed in a challenge using Nerf toys. Bueckers posted the video on her Instagram story and on Twitter Monday night. Instead of simply announcing the partnership with Nerf, Bueckers and Fudd took a more entertaining approach.