Engagement is the magic that happens when a customer or fan interacts with your brand on their terms, not yours.
What’s the project or campaign that you’re proudest of? Why?
Launching Xfinity Live! in the Philadelphia sports complex, and creating a place that has become a central part of the Philly sports experience for so many.
What are you working on right now? Any exciting future plans that you’re able to share?
The expansion of Nerd Street Gamers across the U.S. and bringing access to pro-level competitive gaming to more people. Follow us on social or at nerdstgamers.com for our latest news and to find a competitive gaming tournament near you.
As a connected fan, what’s the best piece of sports content that you have recently consumed?
My favorite sports content is by far RedZone Channel from NFL Network. Seven hours of commercial-free football with no break in action, viewable on any device that I have near me.
What’s been the biggest high and low of working in sports?
The biggest highs and lows, personally, I felt came with trying breaking into the sports industry. After that, the highs from helping produce such a memorable experience for customers outweigh the lows (which are typically how many hours are put in to make it so great).
What’s one element of the sports industry that you’d like to see change?
Broadly, the resistance to change from many of the long-established professional sports teams. If I had to pick on one element specifically with those teams it would be the copy/paste live game presentation seen in many pro sports organizations in the U.S.