In 140 characters or less, tell us who you are and how you got to where you are today.
I’m a huge TV fan, and have combined my passion for digital media, marketing, TV, and sports into an exciting role on the Live TV marketing team at Hulu.
What’s one trend in media or marketing that you’re buying or selling?
Many companies are finding ways to enhance the TV viewing experience through groundbreaking technology, which I find exciting as both a marketer and a consumer. Some buzzy tech advancements I’ve been following include co-viewing, social sharing, and personalized viewing experiences through impressive recommendation engines, all which improve my experience as a consumer and excite me as a marketer.
How do you define creativity?
For me, creativity is best defined in the brainstorming process, when people from different backgrounds, views, and levels of experience come together. I think the best, most creative ideas come from collaborating with people who can help you see things in a different light. One thing that invigorates my creativity is problem-solving with people across different teams, who challenge me to think about solutions in expansive and innovative ways, ultimately landing on a solution that drives the business or project forward.
What’s the project or campaign that you’re proudest of? Why?
I’m very proud to be part of the lean marketing team that launched Hulu’s live TV product in 2017. I had the opportunity to go outside of my traditional (marketing) jurisdiction and work with teams across product, tech, media, corporate communications, distribution, and partnerships— essentially, all the teams across Hulu— to support the launch and beyond.
Since then, I’ve been able to take that experience and apply it to the development and execution of some really interesting and unique sports campaigns at Hulu for not only various sports leagues, but also some of our biggest sports tentpoles, such as the 2018 Winter Olympics, the FIFA World Cup, March Madness, and more.
What are you working on right now? Any exciting future plans that you’re able to share?
We’ll be kicking off a big sports campaign in time for the NBA All-Star weekend, working with athletes to talk about Hulu in a fresh and funny way. I’m really looking forward to seeing how our creative approach resonates with sports fans and using learnings to develop future campaigns.
As a connected fan, what’s the most engaging piece of sports content that you have recently consumed?
I loved the HBO documentary series ‘Being Serena’ and I’m eager to consume more content about female athletes, especially as the buzz around women in sports becomes more prominent leading up to the Women’s World Cup this June.
What’s been the biggest high and low of working in sports?
Ensuring Hulu remains top of mind for consumers within a crowded (and highly restrictive) space has been a challenge, but an extremely fun opportunity. Over the past two years, it’s been a major high for me to watch Hulu become an authentic part of the sports and live TV streaming conversation, and I look forward to seeing how our partnerships with teams, leagues, and athletes can make an impact on the industry at large.
What’s one element of the sports industry that you’d like to see change?
This is a really exciting time to be both a consumer and a provider – the sports industry is beginning to shift to align with fans’ expectations and the way they are consuming content. It’ll be interesting to see how rights, restrictions, and sports offerings continue to evolve with this new era of connected fans.
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Hear more from leaders and creators across the sports industry this June at Hashtag Sports, an annual conference designed for media and marketing professionals.