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Here’s Every 2019 Hashtag Sports Awards Winner
Team Hashtag
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2 min read
The work recognized at the Hashtag Sports Awards is among the industry’s engagement elite.
Selected by The Engagement Academy of Sports Entertainment, the award-winning work showcased below raises the bar for fan and consumer engagement and shapes the future of sports content, campaigns, entertainment, and experiences.
Here’s a look at all of the winning work from the inaugural Hashtag Sports Awards:
Best Real-Time Engagement
Winner: Farewell Jersey
Created by: beIN SPORTS USA, VMLY&R Miami
Outstanding Use of Facebook
Winner: CFL Game Time
Created by: Canadian Football League
Outstanding Use of Twitter
Winner: The Metro by T-Mobile Purple Couch
Created by: Lagardère Plus
Outstanding Use of Instagram
View this post on Instagram
Winner: NFL Throwback
Created by: NFL
Outstanding Use of Snapchat
Winner: NFL Highlights Snapchat Discover Story
Created by: NFL
Best Website or Mobile Experience
Winner: Bleacher Report
Created by: Bleacher Report
Best Social Media Campaign
Winner: Lifetime Tattoo Ticket
Created by: Hertha BSC
Best Multi-Platform Campaign
Winner: Purple Reign
Created by: Minnesota Timberwolves
Best Integrated Campaign
Winner: This is Our Ice
Created by: Minnesota Wild, ICF Next
Breakthrough Sports Ad of the Year
Winner: Who is Kevin Love?
Created by: Banana Republic, R/GA
Best Original Content or Programming
Winner: #NBATwitteris…
Created by: Twitter
Best Branded Content or Series
Winner: SAP GM School
Created by: Momentum Worldwide
Best Athlete Storytelling
Winner: Snow Pack – Exclusive Footage: Shaun White’s Horrific Crash
Created by: Yahoo Sports
Best Fan-Generated Content
Winner: Believing in Miracles
Created by: Minnesota Vikings
Best Event-Based Activation
Winner: Rival Hug
Created by: FIFA
Best Connected Experience
Winner: HEED Pulls. You. In.
Created by: HEED
Best Use of Immersive Media
Winner: SAP Battles from the Bench
Created by: Momentum Worldwide, SAP, NHL
Best Engagement Through a Live Event
Who will win tonight’s @TMobile #HRDerby?
The All-Stars tell you! pic.twitter.com/dAYWhKXUVf
— MLB Network (@MLBNetwork) July 16, 2018
Winner: All-Star Access: A Front-Row Seat to All-Star Week
Created by: MLB Network
Best Use of Technology
Winner: American Express Super Rally
Created by: Momentum Worldwide
Best Activation To Reach Young Fans
Winner: NBA TikTok: #AllStarTalent Challenge
Created by: NBA
Most Creative Partnership with an Athlete or Influencer
Winner: Who is Kevin Love?
Created by: Banana Republic, R/GA
Most Creative Partnership Without an Athlete
Winner: #TheDebut – Live High School Basketball Games on Twitter
Created by: Twitter, Intersport, Gatorade
Best Engagement Through Esports & Gaming
Winner: IEM Katowice 2019
Created by: ESL
Best Use of Culture, Music, or Entertainment
Winner: 2 Chainz X LeBron James “Rap Or Go To The League”
Created by: Def Jam Recordings
Best Engagement for Good
Winner: Hockey’s Declaration of Principles
Outstanding Achievement in Overall Engagement
Winner: Bleacher Report
Learn more about the Hashtag Sports Awards, celebrating excellence in fan & consumer engagement.