Here’s Every 2019 Hashtag Sports Awards Winner

Here’s Every 2019 Hashtag Sports Awards Winner

The brands, media companies, and sports properties recognized as Hashtag Sports Awards winners in 2019 are among the industry’s engagement elite. They created game-changing work that delivered results and set new benchmarks for effective fan & consumer engagement.

Selected by The Engagement Academy of Sports & Entertainment, the 25 pieces of work showcased below are in a class of their own, raising the bar for fan connection and shaping the future of sports content, campaigns, and experiences.

Here’s a look at all of the winning work from the inaugural Hashtag Sports Awards:

Best Real-Time Engagement

Winner: Farewell Jersey

Created by: beIN SPORTS USA, VMLY&R Miami

Outstanding Use of Facebook

Winner: CFL Game Time

Created by: Canadian Football League

Outstanding Use of Twitter

Winner: The Metro by T-Mobile Purple Couch

Created by: Lagardère Plus

Outstanding Use of Instagram


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Bill Belichick playing mind games with @ochocinco before a preseason matchup 😂 (Aug. 20, 2009) @patriots

A post shared by NFL Throwback (@nflthrowback) on

Winner: NFL Throwback

Created by: NFL

Outstanding Use of Snapchat

Winner: NFL Highlights Snapchat Discover Story

Created by: NFL

Best Website or Mobile Experience

Winner: Bleacher Report

Created by: Bleacher Report

Best Social Media Campaign

Winner: Lifetime Tattoo Ticket

Created by: Hertha BSC

Best Multi-Platform Campaign

Winner: Purple Reign

Created by: Minnesota Timberwolves

Best Integrated Campaign

Winner: This is Our Ice

Created by: Minnesota Wild, ICF Next

Breakthrough Sports Ad of the Year

Winner: Who is Kevin Love?

Created by: Banana Republic, R/GA

Best Original Content or Programming

Winner: #NBATwitteris…

Created by: Twitter

Best Branded Content or Series

Winner: SAP GM School

Created by: Momentum Worldwide

Best Athlete Storytelling

Winner: Snow Pack – Exclusive Footage: Shaun White’s Horrific Crash

Created by: Yahoo Sports

Best Fan-Generated Content

Winner: Believing in Miracles

Created by: Minnesota Vikings

Best Event-Based Activation

Winner: Rival Hug

Created by: FIFA

Best Connected Experience

Winner: HEED Pulls. You. In.

Created by: HEED

Best Use of Immersive Media

Winner: SAP Battles from the Bench

Created by: Momentum Worldwide, SAP, NHL

Best Engagement Through a Live Event

Winner: All-Star Access: A Front-Row Seat to All-Star Week

Created by: MLB Network

Best Use of Technology

Winner: American Express Super Rally

Created by: Momentum Worldwide

Best Activation To Reach Young Fans

Winner: NBA TikTok: #AllStarTalent Challenge

Created by: NBA

Most Creative Partnership with an Athlete or Influencer

Winner: Who is Kevin Love?

Created by: Banana Republic, R/GA

Most Creative Partnership Without an Athlete

Winner: #TheDebut – Live High School Basketball Games on Twitter

Created by: Twitter, Intersport, Gatorade

Best Engagement Through Esports & Gaming

Winner: IEM Katowice 2019

Created by: ESL

Best Use of Culture, Music, or Entertainment

Winner: 2 Chainz X LeBron James “Rap Or Go To The League”

Created by: Def Jam Recordings

Best Engagement for Good

Winner: Hockey’s Declaration of Principles

Created by: NHL, The Vault

Outstanding Achievement in Overall Engagement

Winner: Bleacher Report

Learn more about the Hashtag Sports Awards, celebrating excellence in fan & consumer engagement.