Bronny James, Randy Johnson, Nike and Nissan NIL, Amazon, and more

What's Trending in Sports Media, Marketing, and Entertainment

Top stories from the last week that we're reading and recommend you do too.

Newsletter: 10/13/22 issue

1. Bronny James NIL Deal with Nike

Nike has finalized NIL endorsement deals with five top amateur basketball players, headlined by LeBron James' son,  Bronny James.

Read more: ESPN

2. Randy Johnson Photography

Hall of Fame MLB pitcher Randy Johnson discovered a love of photography and travels the world shooting photos of wildlife in Africa, Asia, and beyond. In the sports world, he's now a staple on the sidelines at NFL games.

Read more: SB Nation

3. Amazon NBA Media Rights

The early returns for NFL Thursday Night Football on Amazon Prime continue to look good which makes Amazon a strong contender to land NBA media rights as it proves it can draw younger, harder-to-reach viewers.

Read more: Ad Age

4. VREG Pushes Into Sports Film and TV

Village Roadshow Entertainment has hired Brian Gilbert to oversee a newly launched sports division. Gilbert will oversee the development of VREG’s original slate of sports content while also working closely with VREG’s existing film and television divisions to amplify relevant sports themes in their respective slates.

Read more: Deadline

5. Nissan Expanding NIL Marketing

Nissan USA, led by CMO Allyson Witherspoon, debuts 'New Frontiers' in which former Heisman Trophy winners including Tim Tebow educate today’s college athletes about brand building.

Read more: Marketing Dive