YouTube Is Becoming a Sports Podcasting Power Player

Online Video Leader Is Aiming for Spotify’s Podcast Market Share

YouTube is quickly becoming a “power player” in the sports podcasting business, according to Kevin Jones, founder & CEO of Blue Wire.

What's the deal?

Jones further believes that the Alphabet subsidiary belongs “in the top five of every podcaster’s content distribution strategy, which it probably wasn’t two years ago.”

According to Luminate's 2022 Podcast 360 Report, YouTube is arguably the most popular podcast platform in the world measured in terms of the total listener share of the world’s 4 million podcasts.

The bottom line:

YouTube is increasingly dominating consumers' time and attention, particularly among millennials and Gen Zs. Ninety-five percent of U.S. adults between the ages of 18 and 29 polled in a 2021 Pew Research study indicated that they use YouTube, and the online video leader is pursuing more audio users as the premier alternative to Spotify, Apple, and Amazon for podcasts.

Read: Sportico

Newsletter: 9/29/22 issue