8th Annual Awards

Call for Entries is Live
Don't Miss the Early Entry Discount

The Industry's Best Work

Honoring 50+ categories of engagement excellence and creativity

ENGAGEMENT BENCHMARK

The Hashtag Sports Awards bring the sports, media, and entertainment industries together to celebrate excellence in engagement that inspires new and creative fan experiences.

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Entry Dates

Nov 25 - Jan 5

Early Entry

$525 USD

Jan 6 - Feb 9

Official Entry

$625 USD

Feb 10 - Mar 9

Late Entry

$725 USD

THE ENGAGEMENT ACADEMY

Comprised of 150+ industry leaders and engagement experts across the global sports media, marketing, and entertainment ecosystem, the Engagement Academy of Sports Entertainment plays a vital role in shaping the future of sports content and experiences. Associate and Executive members evaluate and select each year's honorees, nominees, and winners.

Jillian Frechette
Jillian Frechette
CMO
NJ Devils & Prudential Center
Karim Fathi
Karim Fathi
VP, Marketing
Hublot
Jazmine Chase
Jazmine Chase
Sr. Multicultural Influencer Marketing Manager
Prime Video & Amazon Studios
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Phil Cook
CMO
WNBA
Tyrel Kirkham
Tyrel Kirkham
CMO
Big 12 Conference
Kim Harland
Kim Harland
President
SDI Sports
Chad Easterling
Chad Easterling
Co-Founder & CEO
Obsidianworks
Haley Rosen
Haley Rosen
Founder & CEO
Just Women's Sports
Niki Dobratz
Niki Dobratz
CMO
Fallon
Ghislaine León
Ghislaine León
Director, Creative Strategy
REVOLT MEDIA & TV
DaLeyna Adkinson
DaLeyna Adkinson
Director, Consumer Culture & Community Marketing
PUMA Group
Michael Bucklin
Michael Bucklin
SVP, Digital
FOX Sports

View All Members

Honoring Engagement

Fan engagement is the most business-critical challenge facing the sports, media, and entertainment industries in the attention economy.

The Engagement Academy of Sports Entertainment is proud to benchmark effective engagement and showcase the ROI of investing in the fan experience.

The Hashtag Sports Awards
Benchmark the ROI of Engagement

" Awards are nice. But awards focused on results are better. So, we're proud that our work with Subway has put us at the head of the illustrious sports marketing pack. Proud and tremendously motivated by this honor. "

 – Patrick Bennett, Momentum Worldwide 

" It’s an honor to be recognized among the best in the social and digital space in sports media. The Hashtag Sports Awards inspire us to innovate and challenge ourselves year-to-year to create compelling and engaging experiences. "

 – Ashley Atwell, NBA 

HASHIE CATEGORIES

The 8th annual awards honor work live and accessible to its intended audience between January 1, 2025, and February 18, 2026. Explore 50+ categories eligible for entry.

  • Best Activation or Experience
  • Best Brand Sponsorship
  • Best College Sports Partnership
  • Best Gaming or Esports Partnership
DESCRIPTIONS
  • Best Women's Sports Partnership
  • Best Youth Sports Partnership
  • Most Creative Partnership
  • Most Creative Partnership with an Athlete or Influencer
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  • Best Communications Strategy
  • Best Event or Experiential Campaign
  • Best Global Campaign
DESCRIPTIONS
  • Best Integrated Campaign
  • Best Launch Campaign
  • Best Social Media Campaign
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  • Best Athlete Storytelling
  • Best Branded Content
  • Best Life or Legacy Tribute
DESCRIPTIONS
  • Best Sports Betting Content
  • Best Use of Culture, Music, or Entertainment
  • Best Women's Sports Content
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  • Best Art Direction
  • Best Graphic Art or Design
  • Best Photography
DESCRIPTIONS
  • Best Use of Animation or Motion Graphics
  • Best Use of Visual Storytelling
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  • Best Broadcast or Streaming Experience
  • Best Event Experience
  • Best Gaming or Esports Experience
DESCRIPTIONS
  • Best New Fan Experience
  • Best Use of Technology
  • Best Website or Mobile Experience
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  • Best Engagement for Good
  • Diversity, Equity, Inclusion, & Belonging
DESCRIPTIONS
  • Excellence in Black Storytelling
  • Excellence in Latinx & Hispanic Storytelling
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  • Best Athlete Podcast
  • Best Documentary Podcast
  • Best New Podcast
DESCRIPTIONS
  • Best Podcast
  • Best Radio Show
  • Best Women's Sports Podcast
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  • Best Advertisement: 60 Sec and Under
  • Best Advertisement: 61 Sec and Over
  • Best Documentary: Short-Form
  • Best Documentary: Long-Form
DESCRIPTIONS
  • Best Original Film or Series: Short-Form
  • Best Original Film or Series: Long-Form
  • Best Short-Form Video
  • Best Use of Live Video
  • Best Feature Film
ENTER NOW

WHY ENTER?

Hashie winners are viewed as experts in engaging the modern sports fan—a highly coveted consumer audience. Winning an award helps to future-proof your organization in the increasingly digital sports landscape.

Join the Elite

Become part of an exclusive community setting the industry standard for engagement excellence and creativity


Elevate Your Brand

Showcase your work to a global audience of industry leaders and fans

Celebrate Teamwork

Reinforce loyalty, ensure retention, and celebrate your efforts while giving credit to your company’s individual contributors!

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Validate Authority

Receive independent evaluation of your team's dedication to the fan and attract new partners, sponsors, and advertisers to drive ROI


Recognition + Celebration

The Hashtag Sports Awards honor excellence in engagement and celebrate creativity.

The awards are presented by the Engagement Academy of Sports Entertainment, an honorary organization and judging body composed of engagement experts, creatives, and content creators.

Enter Awards