2025 Winners

Congratulations to the winners of the 7th Annual Hashtag Sports Awards for their excellence in engagement. View all of the 2025 shortlist nominations.

Brand & Partnership

View this category's nominations

Best Brand Experience or Activation
Best Brand Sponsorship
Best College Sports Partnership
Best Gaming or Esports Partnership
Best Women’s Sports Partnership
Most Creative Partnership
Most Creative Partnership with an Athlete or Influencer

Campaign & Marketing

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Best Communications Strategy
Best Event or Experiential Campaign
Best Global Campaign
Best Integrated Campaign
Best Launch Campaign
Best Social Media Campaign

Content

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Best Athlete Storytelling
Best Branded Content
Best Life or Legacy Tribute
Best Sports Betting Content
Best Use of Culture, Music, or Entertainment
Best Women’s Sports Content

Design & Creative

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Best Art Direction
Best Graphic Design
Best Photography
Best Use of Animation or Motion Graphics
Best Use of Visual Storytelling

Fan Experience

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Best App or Mobile Experience
Best Gaming or Esports Experience
Best New Fan Experience
Best TV or Streaming Experience
Best Use of Gamification
Best Use of Technology

Impact

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Best Employee Engagement
Best Engagement for Good
Diversity, Equity, Inclusion, & Belonging
Excellence in Black Storytelling
Excellence in Latinx & Hispanic Storytelling
Excellence in Multicultural Storytelling

Podcast

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Best Athlete Podcast
Best Betting or Fantasy Podcast
Best Documentary Podcast
Best New Podcast
Best Podcast
Best Women’s Sports Podcast

Social Media

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Best Platform Presence (Non-TikTok)
Best TikTok Presence
Best Use of Multi-Platform

Video

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Best Advertisement: 60 Sec and Under
Best Advertisement: 61 Sec and Over
Best Documentary: Long-Form
Best Documentary: Short-Form
Best Original Film or Series: Long-Form
Best Original Film or Series: Short-Form
Best Short-Form Video
Best Use of Live Video

*Special Achievement

*Special Achievement honors were announced live on June 24, 2025.

Broadcast team of the Year

Monumental Sports Network

Creative team of the Year

Minnesota Vikings

Digital Media Team of the Year

Atlanta Falcons

Social Media Team of the Year

Indiana Fever

Engagement Executive of the Year

Zachary Leonsis

Monumental Sports

Engagement Executive of the Year

Jessica Robertson

TOGETHXR

Special Achievement Breaking Barriers

Hannah Storm

Evolution Award

Andrew "Hawk" Hawkins

*Overall Excellence

*Organizations with the most honors within their peer group during the awards season are considered for the "Of The Year" Awards for Outstanding Achievement in Overall Engagement.

Top Honors were announced live on June 24, 2025.

Agency of the Year for Engagement Excellence

Wavemaker

Brand of the Year for Engagement Excellence

DoorDash

Podcast Company of the Year for Engagement Excellence

Shay Shay Media

Production Company of the Year for Engagement Excellence

ESPN Films

League or Property of the Year for Engagement Excellence

NBA

League or Property of the Year (Under 30) for Engagement Excellence

LOVB (League One Volleyball)

Sports Team of the Year for Engagement Excellence

Atlanta Falcons

Sports Team of the Year for Engagement Excellence

Golden State Warriors

Sports & Entertainment Company of the Year for Engagement Excellence

Monumental Sports & Entertainment

Celebrate in NYC

Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.

 

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