Watch Every 2023 Super Bowl LVII Ad

Watch Every 2023 Super Bowl LVII Ad

If you missed the Big Game, we've got you covered with all 50+ commercials from Super Bowl LVII plus a few locally aired standouts—every ad spot for you to watch and discuss.

To explore more Rad Ads from around the year and the creative agencies and content producers behind them, subscribe to the Hashtag Sports newsletter.

1. Amazon – Saving Sawyer

Agency / Creative
: In-house, Hungry Man

Advertiser / Product: Amazon

Music: Love by Nancy Adams

The story of how Amazon helped a family's beloved dog triumph over loneliness.

Amazon shares Sawyer's story, the story of a family's beloved dog named Sawyer who loves his family but becomes anxious and a bit destructive as he watches them off every morning on their routines. The family notices his anxiety as he destroys the whole house so one day they decide to shop on Amazon. The kennel they purchase suggests an unhappy ending for Sawyer, but it actually houses a new little pup friend to keep Sawyer company during his otherwise lonely days.

Learn more about Sawyer, a former stray rescued in a California shelter, here.

2. Amazon Studios – AIR Official Trailer

Agency / Creative
: In-house

Advertiser / Product: Amazon Studios, AIR

Influencer / Celebrity: Ben Affleck, Chris Messina, Chris Tucker, Dan Bucatinsky, Gabrielle Bourne, Gustaf Skarsgård, Jason Bateman, Marlon Wayans, Matthew MaherViola Davis

From award-winning director Ben Affleck, AIR reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike’s fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand.

This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.

Watch the official movie trailer #1 here.

3. Astellas Pharma – What's VMS?

Agency / Creative
: Saatchi & Saatchi

Advertiser / Product: What's VMS?

During Super Bowl LVII, a Heat on the Street reporter for Astellas Pharma asks women "what's VMS?" With a bevy of shrugs and confusion, it seems the term isn't well known, even among women of a certain age.

When the reporter mentions it's related to menopause, the interviewees, who are no fans of menopause, get a little silly with responses such as "Very Malicious Sweat." As it turns out, VMS stands for Vasomotor Symptoms, the technical term for the array of menopause classics like hot flashes and night sweats. Astellas Pharma's on-the-street reporter invites everyone to learn more about VMS at the pharmaceutical maker's site.

4. Avocados From Mexico – Better

Agency / Creative

Advertiser / Product: Avocados From Mexico

Influencer / Celebrity: Anna Faris

What if, in the beginning, everything had gone differently in the Garden of Eden? What if Avocados From Mexico had been there just in the nick of time to make the world better?

The naked truth is that it would have succeeded! Learn more about why at the Hotel of Goodness.

Enjoy this fun ad spot as Avocados from Mexico returns for its 8th Super Bowl.

5. – Somewhere, Anywhere

 Zulu Alpha Kilo

Advertiser / Product:

Influencer / Celebrity: Melissa McCarthy

When you need a vacation, just looking at vacation rentals and hotels is enough to send you off on an adventure. Watch Melissa get swept away on a whirlwind musical tour of hotels, vacation rentals, and wigs galore in her Big Game debut for

6. Bud LightHold

Agency / Creative: Anomaly

Advertiser / Product: Bud Light

Influencer / Celebrity: Miles Teller, Keleigh Teller

Music: Opus No. 1 by Tim Carleton

Hollywood couple Miles and Keleigh Teller turn a dull moment at home into a private party in Bud Light's 2023 Super Bowl LVII ad.

After seeing Keleigh stuck on hold with customer service and bored out of her mind as she waits on speakerphone, Miles grabs two cans of Bud Light from the fridge and shimmies over to his wife to lighten the mood. She's not into it at first, but his goofy moves and the inexplicably smooth hold music work their magic until she can't resist and joins him on the dance floor.

As the easy-listening tune intensifies and Miles and Keleigh groove their way through the wait time, bright blue cans in hand, Bud Light declares that it's "easy to drink, easy to enjoy."

7. Busch Light – Shelter

Agency / Creative
: The Martin Agency

Advertiser / Product: Busch Light

Influencer / Celebrity: Sarah McLachlan

Music: Angel by Sarah McLachlan

Set in the picturesque wilderness, the spot, titled “Shelter,” features Busch Guy giving fans the first lesson in a series of cold and smooth survival skills by teaching them how to find shelter.

The ad cuts to Sarah McLachlan huddled in a tent alongside a curiously wolf-like dog, as the melody from her iconic song from 2007, “Angel,” begins to play in the background. Realizing the hilarious misunderstanding, Busch Guy cuts in with Busch Light’s signature can crack and clarifies the type of shelter he’s referring to and lets Sarah know that she is in fact cuddling up against a wolf.

Throughout the year, Busch Light will share more ads revealing the Busch Guy’s full “Busch Guide,” with lessons that focus on different areas of outdoor preparedness including signaling for help, facing a black bear, avoiding poison ivy, and more.

8. Bush's Beans – Go Bigger

Agency / Creative
: Carmichael Lynch, Omaha Productions

Advertiser / Product: Bush's Beans

Influencer / Celebrity: Peyton Manning

Peyton Manning joins Duke and Jay Bush to open the world’s mind to the possibilities of beans. Everyone knows beans are delicious. But did you know they’ve got fiber, and plant-based protein, and that it only took a single one to alter the course of Peyton Manning’s entire existence? See, there’s so much more to beans than you think! And when you add more beans to your life, you just might change…everything.

This is Bush's first-ever Super Bowl ad. Go Bigger and the teaser (titled Beautiful Bean Tryouts) were both created by Carmichael Lynch in partnership with Omaha Productions.

9. CrowdStrike – Trojan Horse

Agency / Creative
: In-house

Advertiser / Product: CrowdStrike

At the gates of Troy, two guards are excited to receive a delivery of a huge wooden horse from the Trojan army. Inside the horse, a group of Trojans hiding within silently cheer as one of the guards declares that they should open the gate to let it in. The other guard, however, decides to be more careful, calling for CrowdStrike to check for threats. After doing a scan, the CrowdStrike worker signals the guards that the Trojan horse isn't safe and kicks out the stopper keeping the horse in place, sending it rolling backward off of a cliff.

10. Crown Royal – Thank You Canada

Agency / Creative
: Anomaly

Advertiser / Product: Crown Royal

Influencer / Celebrity: Dave Grohl Catherine O'Hara , Celine Dion , Eugene Levy , Joni MitchellMartin ShortMichael CeraOscar PetersonRushSeth Rogen

After a busy day in the studio, Foo Fighters frontman Dave Grohl expresses his gratitude to the country of Canada for the many contributions it has given to the world.

Peanut butter. The paint roller. Poutine. The replay. The walkie. The battery. The egg carton. The ironing board. The electric wheelchair. Hawaiian pizza. Instant potatoes. Canola oil. Trash bags. Hockey. Basketball. And even Football… and that’s just the beginning.

11. Dexcom – Feels Like Magic

Agency / Creative:
 Marcus Thomas

Advertiser / Product: Dexcom G7 CGM

Influencer / Celebrity: Nick Jonas

Music:Make You Go Wow” by Tuxx

Nick Jonas teams up with Dexcom to show off its new G7 Continuous Glucose Monitoring System—a smart prescription wearable and app intended to aid in diabetes management. Dexcom claims the most accurate glucose measurements with its G7 and hopes to simplify blood sugar management with predictive monitoring. "It's not magic," Nick says with a snap, "it just feels that way." And like a magician, he's gone in a puff of smoke. Look out for more magic from Dexcom during Super Bowl LVII on February 12, 2023!

12. The Walt Disney Company – Disney100 Special Look

Agency / Creative:

Advertiser / Product: Disney 100th Anniversary

Music: When You Wish Upon a Star by Cliff Edwards

The Walt Disney Company celebrates its 100th anniversary with a montage of the magic it's been making since 1923, from animated and live-action films to themed entertainment at its resorts and parks.

We're told that storytelling is the company's passion and that the greatest stories will live forever as long as we keep sharing them from one generation to the next.

As actors, artists, and fans find moments to shine in this advertisement, the voice of Walt Disney himself is heard sharing a word of thanks to the young and the young at heart who make the storytelling from Disney become so special. "YOU help make this dream come true."

13. DoorDash – We Get Groceries

Agency / Creative: The Martin Agency
& Superette (In-house)

Advertiser / Product: DoorDash Delivery Service

Influencer / Celebrity: Raekwon The Chef, Matty Matheson, Tiny Chef

Music: Gravel Pit by Wu-Tang Clan

Featuring celebrity chef Matty Matheson of Hulu’s hit series The Bear, Raekwon The Chef of legendary rap group The Wu-Tang Clan, and Nickelodeon’s stop-motion-animated Tiny Chef of The Tiny Chef Show, DoorDash returns to the Big Game with an advertisement to deliver big news—groceries are on the menu!

Find out what happens when a delivery app "Dasher" makes her way around the store to fulfill an order and there are too many chefs in the supermarket.

14. Doritos – Jack's New Angle

Agency / Creative
: Goodby Silverstein & Partners, Hungry Man

Advertiser / Product: Doritos Sweet & Tangy BBQ

Influencer / Celebrity: Jack Harlow, Matty Matheson, Elton John,  Tay Bloomer, Heather B. Gardner, Avantgardey

Music: Ring My Bell by Anita Ward

Jack Harlow is having a hard time finding the right vibe for his new song until he gets some unlikely inspiration from Sweet & Tangy BBQ Doritos, which will catapult his career to new heights.

Flash forward to Jack on stage, ready to perform, and he pulls out a triangle and begins to hit the meanest solo the instrument has ever seen. The crowd goes wild, and overnight, the triangle becomes the hottest instrument out there. Missy Elliot is taken aback when Jack puts his rap career on hold to dedicate himself to the instrument. Fans all over are flocking to stores to buy a triangle, but the stores can't keep up and offer their abundant stock of cowbells.

Celebs and Tik Tokers like Tay Bloomer and Sway are caught up in the craze. However, Harlow is snubbed for the award for "Triangle Player of the Year," which was given to Elton John, who traded in his piano.

15. Downy – Call Me Downy McBride

Agency / Creative: Saatchi & Saatchi
, Woven (In-house)

Advertiser / Product: Downy Unstopables

Influencer / Celebrity: Danny McBride

Music: What's My Name by DMX

After months of sniffing, Danny McBride has finally shown face. He’s ready to tell everyone in the neighborhood that Downy Unstopables really does keep clothes fresh for that long.

16. DraftKings – Everyone Gets a Free Bet

Agency / Creative:

Advertiser / Product: DraftKings Sportsbook

Influencer / Celebrity: Kevin Hart, David Ortiz, Emmitt Smith, Julius Erving, Lisa Leslie, Ludacris, The Undertaker, Tony Hawk

Welcome to comedian Kevin Hart's Super Bowl party, where the topic of every conversation is how Kevin is gonna place his bets.

After getting a phone alert from DraftKings that says all customers can get a free bet, Kevin goes around to spread the good news but bristles when he hears some of his famous party guests laughing about him taking the "short" odds. From here, one funny moment after another ensues.

17. Dunkin''Drive Thru' Starring Ben

Agency / Creative: Anomaly

Advertiser / Product: Dunkin

Influencer / Celebrity: Ben Affleck, Jennifer Lopez

Ben Affleck is the new drive-thru worker at the Dunkin' in Medford, Massachusetts. Surprising customers and trying out his Boston accent, Affleck is riding high on all the fun he's having until his wife Jennifer Lopez embarrasses him in front of his friends by unexpectedly coming through the store drive-thru. Disappointed, Affleck leaves his fun new job but not before grabbing a glazed donut for JLo.

18. E*TRADE – Baby Wedding

Agency / Creative
: MullenLowe

Advertiser / Product: E*TRADE from Morgan Stanley

Music: Shout, Pts. 1 & 2 by The Isley Brothers, Wedding March by Felix Mendelssohn

When your next steps are walking down the aisle, it pays to have a great best man and an even better investment portfolio.

The E*TRADE Baby offers words of encouragement to the tiny wedding groom. At the end of the night, the groom raises a toast to "getting financially ready for anything," but the Baby has other plans for his glass of milk.

19. FanDuel – Kick of Destiny: Agent: $150

Agency / Creative
: Wieden+Kennedy

Advertiser / Product: FanDuel Sportsbook

Influencer / Celebrity: Rob Gronkowski

Former NFL star and Super Bowl Champion Rob Gronkowski gets a call from his agent with great news—he's going to be in FanDuel's Super Bowl LVII commercial.

However, he's caught off guard when his agent throws in the kicker. "FanDuel is putting up a $10 million payout when you kick a field goal during the Super Bowl." 

20. General Motors & Netflix – Why Not an EV

Agency / Creative
: The Community, Netflix, Commonwealth//McCann

Advertiser / Product: GMC Hummer EV Pickup, Cadillac LYRIQ, Chevrolet Blazer EV, GMC Sierra EV Denali, Chevrolet Silverado EV, Netflix, 2021 Netflix Army of the Dead, Netflix Bridgerton, Netflix Stranger Things, Netflix Squid Game

Influencer / Celebrity: Will Ferrell, Vanessa Lachey, Priah Ferguson, Jonathan Van Ness, Antoni Porowski

General Motors and Netflix are teaming up by adding more electric vehicles in movies and TV shows.

Comedian Will Ferrell enters the world of some of the biggest films and shows on Netflix and asks the simple question, "what if this were an EV?" as he escapes from zombies in the world of Army of The Dead and gets transported in a mysterious vehicle to play Squid Game.

Along the way, he encounters Vanessa Lachey from Love is Blind, Priah Ferguson from Stranger Things, and Jonathan Van Ness and Antoni Porowski from Queer Eye.

21. Google – Fixed on Pixel


Advertiser / Product: Google Pixel 7

Influencer / Celebrity: Amy Schumer, Doja Cat, Giannis Antetokounmpo, Jonathan Van Ness, Antoni Porowski

Music: Unchained Melody by Mantovani & His Orchestra, We Run This by Miss Elliott

Pixel 7 phones are so good, they can fix pictures they didn’t even take. Watch Amy Schumer, Doja Cat, and Giannis Antetokounmpo relive their photos the way they remember them with the power of Pixel – the only phone engineered by Google.

With Google AI, Pixel 7 and Pixel 7 Pro help you remove unwanted distractions from photos with Magic Eraser and bring blurry photos back to life with Photo Unblur. You can even fix photos taken with another camera.

22. HeinekenShrinking and Drinking, Now You Can!

Agency / Creative:
Le Pub, Bullitt 

Advertiser / Product: Heineken 0.0, Marvel Ant-Man and The Wasp: Quantumania

Influencer / Celebrity: Paul Rudd

After opening a Heineken 0.0, Scott Lang, played by Paul Rudd, is reminded that he's not allowed to "shrink and drink" and let the ants drink any and all alcohol.

Since Heineken 0.0 is alcohol-free, Scott gives the ants some to drink, but they end up stealing his last bottle straight from the fridge. "Ant-Man and the Wasp: Quantumania" hits theaters on February 17, 2023.

23. Hellmann's Who's in the Fridge

Agency / Creative: Wunderman Thompson

Advertiser / Product: Hellmann's

Influencer / Celebrity: Brie Larson, Jon Hamm, Pete Davidson

Jon Hamm and Brie Larson find themselves stuck in a refrigerator filled with leftovers and a giant jar of Hellmann’s mayonnaise. Suddenly,  Hamm and Larson notice someone staring at them which turns out to be Pete Davidson who says he’s going to eat them.

Make your own Hamm and Brie Super Panini and other delicious recipes with Hellmann’s at

24. Jeep Electric Boogie

Agency / Creative: Highdive
, The Mill New York

Advertiser / Product: Jeep Grand Cherokee 4xeJeep Wrangler 4xe Rubicon

Music: Electric Boogie by Shaggy feat. Marcia Griffiths, Amber Lee, Jamila Falak & Moyann

With its upbeat soundtrack, hilarious animals, and clever showcasing of product attributes, this year's Jeep Super Bowl commercial mainly focuses on the attributes of Jeep's new vehicles. Audiences see the vehicles easily navigate the rough terrain while the driver uses their built-in sound systems to listen to the new, modernized version of the iconic "Electric Boogie" with Shaggy and Marcia Griffiths.

The sound system is so crisp and clear that nearby animals can't help but dance along. And when one overzealous snake gets a little too close to the Jeep, the Jeep's cameras turn on to alert the driver of the wiggly obstacle.

Finally, the commercial ends with the drivers stopping to charge their respective Jeeps—because they're electric!

25. Kia Binky Dad

Agency / Creative: David&Goliath

Advertiser / Product: Kia Telluride X-Pro SUV

Music: Gonna Fly Now by Bill Conti

Budweiser has been a long-time Super Bowl staple, with the famous Clydesdales often taking center stage. Last year, they shifted away from the horses to tell the origin story of the company’s namesakes, Eberhard Anheuser, and Adolphus Busch.

This year they brought Clydesdales back and introduced April the Dalmatian in a spot geared towards creating goodwill with consumers. With the help of DAVID, they used the “Wind Never Felt Better” campaign as a medium to educate everyone about renewable energy’s role in their brewing process.

26. Limit Break Register to Win Your Rare Dragon!

Agency / Creative:

Advertiser / Product: Limit Break, DigiDaigaku

Limit Break has embedded a QR code in this 30-second Super Bowl spot that cost $6.5 million to air live. Viewers are encouraged to scan the code and get a free digital collectible for its mobile game DigiDaigaku.

The token is available to the first 10,000 viewers to scan. Interested holders need a crypto wallet to store the Dragon NFT, which is can be used to interact with DigiDaigaku characters in Limit Break’s yet-to-be-launched gaming ecosystem.

As part of the promotion and giveaway rules, viewers are required to follow the Twitter account of Limit Break's CEO Gabriel Leydon.

27. M&M's – Ma&Ya's: Candy Coated Clam Bites

Agency / Creative: BBDO New York

Advertiser / Product: M&M's

Influencer / Celebrity: Maya Rudolph

Super Bowl LVII marks the debut and culmination of the M&M's faux rebrand (aka marketing stunt) to "Ma&Ya's" candy-coated clam bites endorsed by—and featuring a theme song by—actress Maya Rudolph.

After a street vendor tears down a poster featuring the old mascots, unhappy snackers try their best to keep straight faces as they chew on "truly chunky clams" covered in chocolate. As the song concludes with Maya and her colorful background singers in a clam-themed garden, the Red M&M appears in the background begging for a rescue.

This leads us viewers to the next M&M's Super Bowl ad spot ...

28. M&M's They're Back for Good

Agency / Creative: BBDO New York

Advertiser / Product: M&M's

During a press conference that follows the Maya Rudolph ad spot for the Ma&Ya's Candy Coated Clam Bites rebrand, the iconic M&M candies answer questions about their return as the brand's official spokescandies.

The Red M&M states he was shocked that they were put on pause while the Orange M&M makes it clear that while he sounds anxious, he's not anxious at all. The Purple M&M says that she's so glad to be back because her work opportunities as candy are pretty limited.

The M&M's website provides more context about the campaign: "Over the past year, the conversation around our iconic spokescandies reached new heights but at times got a bit 'lively'. We wanted to positively redirect the passion of that conversation to bring the fun back into it, and help people laugh and move on together with our latest Super Bowl campaign. Now, we can get on with what we are here to do: create a world where everyone feels they belong."

29. Michelob ULTRA – New Members Day

Agency / Creative
: Wieden+Kennedy

Advertiser / Product: Michelob ULTRA

Influencer / Celebrity: Alex Morgan, Brian Cox, Canelo Álvarez, Michael O'Keefe, Nneka Ogwumike, Serena Williams, Tony Romo

Music: I'm Alright (Theme from "Caddyshack") by Kenny Loggins

Hello, Bushwood Country Club—which features the golf course of movie fame from Bill Murray's Caddyshack.

It’s out with the old and in with Michelob ULTRA's star members taking over. So, dust off your clubs, show Michelob your best moves, grab your ULTRA and … *cue music* ... do what you like.

30. Michelob ULTRA Full Swing Gossip

Agency / Creative
: Wieden+Kennedy

Advertiser / Product: Michelob ULTRA, Netflix Full Swing

Influencer / Celebrity: Alex Morgan, Jordan Spieth, Justin Thomas, Rickie Fowler, Tony Romo

Tony Romo, dressed in his Caddyshack gear, asks Alex Morgan, Rickie Fowler, and a group of friends what they are watching on TV. Alex tells Tony they're watching Netflix's newest show, "Full Swing."

Viewers and fans alike are able to get a sneak peek of the first episode of the Full Swing docuseries on Netflix by scanning a QR code on their Michelob ULTRA golf pack can.

Watch the Full Swing official trailer to learn more about the immersive documentary series that follows a diverse group of professional golfers on and off the course across a relentless season of competition.

31. Miller Lite, Coors Light & Blue – High Stakes Beer Ad

Agency / Creative
: Droga5

Advertiser / Product: Miller Lite, Coors Light, Blue Moon

A showdown between “Great Taste” and “Mountain Cold Refreshment” ended with a surprise twist during Super Bowl LVII, with Blue Moon prevailing in Molson Coors’ highly anticipated “High Stakes Beer Ad.”

While Coors Light and Miller Lite—Molson Coors’ top-selling brands—duked it out in a classic bar brawl over the majority of the 30-second spot, Blue Moon Belgian White Belgian wheat-style ale swooped in during the final seconds, appearing on the bar top as a voiceover deadpanned “Actually, it’s a Blue Moon commercial.” 

32. NFL – Run With It

Agency / Creative
: 72andSunny, Hungry Man

Advertiser / Product: NFL

Influencer / Celebrity: Diana Flores, Ahmad "Sauce" Gardner, Aidan Hutchinson, Billie Jean King, Cameron Heyward, Davante Adams, Denise Santos, Erin Andrews, Jalen RamseyJim Kelly, MrBeast

When an interview goes wrong, the game begins. Watch as a flag football game spills out from Super Bowl LVII as everyone—and their mom—tries to grab Diana Flores’ flag as she takes the game to new places.

33. NFL – We See You

Agency / Creative: 72andSunny

Advertiser / Product: NFL

Influencer / Celebrity: Demario Davis, George Kittle, JJ Watt

NFL stars Demario Davis, George Kittle, and JJ Watt speak to the everyday heroes that watch them. They see hardworking mothers raising their children, military veterans who risk their lives to protect our freedom, and brave children fighting diseases and illnesses in hospitals.

In 2023, the NFL and its 32 teams will donate more than $500 million to community impact organizations reinforcing the league's commitment to being a force for good in the community and helping those who need it most.

To learn more about what the NFL is doing in your community, visit

34. Paramount Plus – A Mountain of Entertainment

Agency / Creative
: Droga5, O Positive Films

Advertiser / Product: Paramount+

Influencer / Celebrity: Sylvester Stallone, Anson Mount, Scarlet Stallone, Sistine Stallone, Sophia Stallone, Thomas Lennon

Sylvester Stallone and his daughters Sophia, Scarlet, and Sistine set up camp on Paramount Mountain, along with some other familiar faces (Dora The Explorer, Captain Pike, Ensign Mariner, Lieutenant Dangle, and Beavis and Butt-Head).

Can Sly make it to the top of Sylvester Stallone Face? There's only one way to find out ... watch this creative spot from Paramount Plus!

35. Peacock – Charlie Calls Bullsh*t

Agency / Creative: EssenceMediaCom, Hungry Man

Advertiser / Product: Peacock, Poker Face

Influencer / Celebrity: Natasha Lyonne

Music: Right Place, Wrong Time by Dr. John

Poker Face star Natasha Lyonne offers up some snarky commentary on Super Bowl ads in a promo for the new Rian Johnson series on Peacock. What's the deal with that kid in the Google Pixel commercial? She knows the truth.

When an ad for Peacock TV's original series Poker Face plays, Charlie's friend at the bar expresses his interest in watching the series, and Charlie confirms that he's telling the truth.

36. Pepsi Zero Sugar – Great Acting or Great Taste? | Steve Martin

Agency / Creative
: VaynerMedia, Caviar

Advertiser / Product: Pepsi Zero Sugar

Influencer / Celebrity: Steve Martin, AJ Cedeno, Mary Elizabeth Kelly

From performing a plastic surgery nose job to waiting in a long line to waiting for your dinner to only be disappointed to beating your family in a board game on game night, Steve Martin tells the audience that even though it all feels real ... it's just acting.

He then takes a swig of Pepsi Zero Sugar and can't believe how good that sip was—or was he just acting? The only way to find out is to try it for yourself.

37. Pepsi Zero Sugar – Great Acting or Great Taste? | Ben Stiller

Agency / Creative: VaynerMedia, Caviar

Advertiser / Product: Pepsi Zero Sugar

Influencer / Celebrity: Ben Stiller, Rachel Dratch

From intense hand-to-hand combat against a giant lizard to proposing to Rachel Dratch to freezing in a snow-covered forest to posing as a male model named Zoolander, Ben Stiller tells the audience that even though it all feels real ... it's just acting.

He then takes a swig of Pepsi Zero Sugar and can't believe how good that sip was—or was he just acting? The only way to find out is to try it for yourself.

38. Planters – Made to be Roasted

Agency / Creative: VaynerMedia

Advertiser / Product: Planters

Influencer / Celebrity: Atsuko Okatsuka, David Lucas, Frank Castillo, Jeff Ross, Natasha Leggero, Sarah Tiana, Yamaneika Saunders

Mr. Peanut, the 100+ year-old mascot of Planters who infamously died in a car crash prior to Super Bowl LIV in 2020, is on the receiving end of a comedy roast led by none other than the Roastmaster General himself Jeff Ross.

It's more than a short ad. Planters released the full-length roast on their website.

39. PopCorners – Breaking Good

Agency / Creative:
Frito-Lay In-house

Advertiser / Product: PopCorners

Influencer / Celebrity: Aaron Paul, Bryan Cranston, Raymond Cruz

"Breaking Bad" stars Aaron Paul and Bryan Cranston reprise their roles as Jesse and Walter to workshop a new flavor. The pair fall into a familiar dynamic as they banter about their "air-popped, not fried" creation, with Jesse getting excited about the blue bag of white cheddar popcorn chips and Walter scolding his partner for dipping into their own supply before making a delivery to actor Raymond Cruz, aka "Breaking Bad's" Tuco

40. Pringles – Best of Us

Agency / Creative
: Grey

Advertiser / Product: Pringles

Influencer / Celebrity: Meghan Trainor

Music: Simply the Best by Tina Turner

Pringles shares an uplifting tale of the many people among us who have found themselves unable to pull a hand from the Pringles can. The snacker's grandpa proclaims, "it happens to the best of us"—from surgeons to judges to the airport ground crew to superstars like Meghan Trainor and more.

In the lead-up to the Super Bowl ad, Pringles teased the guest appearance of Meghan Trainor with her famous "Made You Look" hit song.

41. Rakuten – Not-So Clueless

Agency / Creative:

Advertiser / Product: Rakuten

Influencer / Celebrity: Alicia Silverstone, Elise Donovan

Music: Alright by Supergrass

Cher Horowitz is back for the Super Bowl in her yellow plaid jacket, and this time there’s Cash Back thanks to Rakuten.

42. Ram Trucks – Premature Electrification

Agency / Creative: Highdive

Advertiser / Product: Ram Trucks 1500 REV

Influencer / Celebrity: Jason Jones

Premature Electrification is worth talking about. Find out if the Ram 1500 REV is right for you. Coming late 2024.

43. Rémy Martin – Inch by Inch

Agency / Creative:

Advertiser / Product: Rémy Martin

Influencer / Celebrity: Serena Williams

Cognac brand Rémy Martin goes the inspirational route with Serena Williams loosely remaking Al Pacino's famous locker room pep talk from the movie "Any Given Sunday" about how a team has to fight for inches together because those inches are what separate success from failure on any given Sunday.

44. Skechers – All Walks of Life

Agency / Creative
: In-house (SKX Studios)

Advertiser / Product: Skechers

Influencer / Celebrity: Snoop Dogg, Howie Long, Martha Stewart, Tony Romo

Music: Who Am I (What's My Name)? by Snoop Dogg

Join culture and entertainment icon Snoop Dogg on a whirlwind adventure as he demonstrates how Skechers fits every part of his unique life. Set to his megahit track “Who Am I? (What’s My Name?),” Snoop rides, chills, clips, and coaches in Skechers Hands Free Slip-ins® through his energetic and busy day. Watch for cameos from Howie Long, Tony Romo, and Snoop’s close friend Martha Stewart. 

45. Squarespace – The Singularity

Agency / Creative
: In-house

Advertiser / Product: Squarespace

Influencer / Celebrity: Adam Driver 

Watch Adam Driver discover that Squarespace is a website that makes websites in the Big Game commercial.

46. T-Mobile – New Year. New Neighbor.

Agency / Creative
: In-house, Panay Films

Advertiser / Product: T-Mobile Home Internet 5G

Influencer / Celebrity: Donald Faison, John Travolta, Zach Braff

Music: Summer Nights by John Travolta & Olivia Newton-John

An American icon moves into the neighborhood and joins the Scrubs gang in song to spread the word about T-Mobile Home Internet. If you love Zach Braff and Donald Faison with a flavor of Grease, then this ad spot is for you.

You can watch the best T-Mobile's Super Bowl commercials of all time here.

47. T-Mobile – The Re-Write

Agency / Creative
: In-house, Panay Films

Advertiser / Product: T-Mobile 5G Network

Influencer / Celebrity: Bradley Cooper

T-Mobile attempted to make a commercial with Bradley Cooper and his mom Gloria to tell everyone why T-Mobile is awesome. Things didn’t work out quite how the producers expected as Bradley and Gloria tried to tell the world about T-Mobile's award-winning 5G network.

You can watch the best T-Mobile's Super Bowl commercials of all time here.

48. Temu Shop Like a Billionaire

Agency / Creative: Saatchi & Saatchi

Advertiser / Product: WhaleCo Inc., Temu App

Shocked by a killer price on a dress she likes, a shopper scrolling through the Temu app starts saying yes to every outfit she views. With her wardrobe refreshed, she heads outside and starts shopping for everyone around her.

Temu invites Super Bowl LVII viewers to download the app and "shop like a billionaire!"

49. The Farmer's Dog Forever

Agency / Creative:

Advertiser / Product: The Farmer's Dog

Music: Forever by Lee Fields

Any dog person knows-nothing matters more than more years together. And that’s what inspired The Farmer's Dog in making this Super Bowl LVII ad spot—celebrating the full, healthy, and happy lives we want all dog people to experience with their best friends.

It's The Farmer's Dog's love letter to dogs.

50. The Servant Christian Foundation (He Gets Us) Be Childlike

Agency / Creative: LERMA/

Advertiser / Product: He Gets Us

Music: If I Could See the World by Patsy Kline

According to the "He Gets Us" campaign, back in the days of Jesus, children weren’t regarded the same way they are today. This made the teachings of Jesus around the value of being childlike countercultural.

Jesus taught, “unless you change and become like little children, you will never enter the kingdom of heaven.” And Jesus lived it out—childlike in humility, compassion, and gentleness. The ad spot asks "what can we learn from his example today"?

51. The Servant Christian Foundation (He Gets Us) – Love Your Enemies

Agency / Creative: LERMA/

Advertiser / Product: He Gets Us

Music: Human by Rag'n'Bone Man

According to the "He Gets Us" campaign, we see conflict all around us. We align ourselves on different sides of the fight in battles of politics, religion, and justice, and, too often, we let that conflict morph from a dignified defense of something good into a dehumanizing attack on the people we don’t agree with. The ad spot asserts that it’s tearing society apart.

"He Gets Us" issues a message of peace and understanding, asserting that Jesus loved the people that others despised.

52. Tubi – Interface Interruption

Agency / Creative: Mischief

Advertiser / Product: Fox, Tubi

Influencer / Celebrity: Kevin Burkhardt, Greg Olsen

No, you didn't sit on the remote. But on Super Bowl Sunday, Tubi fooled audiences of the live broadcast into thinking they did with the Super Bowl's arguably most viral moment!

53. Tubi Rabbit Hole


Agency / Creative: Mischief

Advertiser / Product: Fox, Tubi

Giant bunnies abducting people is weird, but the right kind of weird to explain how Tubi's vast content helps people fall down rabbit holes they didn't know they were looking for—but will love.

54. TurboTax – Dancer

Agency / Creative: Wieden+Kennedy

Advertiser / Product: TurboTax

Music: The Safety Dance by Men Without Hats

Do your own dance moves. Do your own stunts. Don’t do your own taxes. Meet with a TurboTax expert who will do them for you.

55. Uber One Hit for Uber One

Agency / Creative: Special Group

Advertiser / Product: Uber One 

Influencer / Celebrity: Sean Combs, Donna Lewis, Haddaway, Kelis, Montell Jordan, Ylvis

Music: What Is Love by Haddaway,  I Love You Always Forever by Donna Lewis, This Is How We Do It by Montell Jordan, Milkshake by Kelis, The Fox (What Does the Fox Say?) by Ylvis

Sean "Diddy" Combs gets to work creating a hit song for Uber One. He takes a tour through previous hits by singers like Donna Lewis and Ylvis in his quest for a catchy Uber-themed tune.

56. Warner Bros. Pictures – The Flash

Agency / Creative: In-house

Advertiser / Product: DC Comics, The Flash

Celebrity / Influencer: Ezra Miller

Music: The Batman Theme by Danny Elfman

In a sneak peek trailer during Super Bowl LVII, The Flash travels through time but unwittingly causes changes that result in the creation of a multiverse.

Ezra Miller reprises their role as Barry Allen in the DC Super Hero’s first-ever standalone feature film.

Watch the official trailer. "The Flash" hits theaters on June 16, 2023 when worlds collide.

57. WeatherTech – We All Win

Agency / Creative: Pinnacle Advertising

Advertiser / Product: WeatherTech

“You want a loan to build a factory in America? You can’t do that.” This is what WeatherTech says it is up against.

“Nobody builds factories in the US anymore. You can’t do that.” WeatherTech says that experts claimed they couldn’t do what they did.

“You want to hire workers here in the States? You can’t do that.” WeatherTech says it has been proving people wrong for over 33 years by building its own factories, employing thousands, and making world-class products in the United States.

WeatherTech says that when you buy something in America, you win with all Americans collectively.

58. Workday Rockstar

Agency / Creative: Ogilvy

Advertiser / Product: Workday

Influencer / Celebrity: Ozzy Osbourne, Gary Clark Jr., Joan Jett, Billy Idol, Paul Stanley

Rock stars have worked hard to earn their titles. So when the business world starts calling execs “rock stars” for crushing it with Workday, the legends have something to say.

Join Ozzy Osbourne, Gary Clark Jr., Joan Jett, Billy Idol, and Paul Stanley as they send a message to the corporate world on football’s biggest stage.

Have a Rad Ad we should feature next? Submit a tip here.