--- title: Hashtag Sports | Media, Entertainment, Culture, Sports | Tommy Walters description: Tommy Walters leads consumer research at Team Whistle, focusing on better understanding Gen Z, digital media, and content consumption. Tommy is a passionate sports fan and currently lives in Hoboken, NJ. image: https://www.hashtagsports.com/hubfs/seo/read-card-v5.jpg --- SPORTS X ENTERTAINMENT IN 5 MINUTES Stay informed. Always fresh, always free. **Newsletters** - Weekly - Engage ## Latest Newsletter --- Cavinder Twins Partner With Jake Paul’s Betr Media [Read Edition](https://www.hashtagsports.com/newsletter/cavinder-twins-partner-with-jake-paul-betr) [Insights](https://www.hashtagsports.com/read/tag/insights) #### [Gen Z Bets Like No Generation Before](https://www.hashtagsports.com/read/gen-z-sports-betting-team-whistle) Did you bet on the Super Bowl this year? If not, chances are someone you know did. ![Picture of Tommy Walters](https://www.hashtagsports.com/hs-fs/hubfs/engage/authors/tommy-walters.jpg?width=30&name=tommy-walters.jpg) [Tommy Walters](https://www.hashtagsports.com/read/author/tommy-walters) [Insights](https://www.hashtagsports.com/read/tag/insights) #### [With Gen Z Craving Engaging Short-Form Content, TikTok Is Becoming the New Home for Sports](https://www.hashtagsports.com/read/tiktok-sports-gen-z) As I approach my 25th birthday, I sit right on the cusp between Gen Z and Millennials. ![Picture of Tommy Walters](https://www.hashtagsports.com/hs-fs/hubfs/engage/authors/tommy-walters.jpg?width=30&name=tommy-walters.jpg) [Tommy Walters](https://www.hashtagsports.com/read/author/tommy-walters) [Q+A](https://www.hashtagsports.com/read/tag/qa) ##### [How House of Highlights Reached 50 Million Fans on Instagram](https://www.hashtagsports.com/read/hoh-50-million-instagram) Anthony Caponiti In his role as VP & GM of House of Highlights, Drew Muller and his team oversee strategy, audience growth, revenue development,... [Awards](https://www.hashtagsports.com/read/tag/awards) ##### [Here’s Every 2023 Hashtag Sports Awards Winner](https://www.hashtagsports.com/read/awards-2023-winners) Team Hashtag Congratulations to the winners of the 5th Hashtag Sports Awardsfor their excellence in engagement. Creativity pays when it's engaging. ... [Trending](https://www.hashtagsports.com/read/tag/trending) ##### [Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more](https://www.hashtagsports.com/read/what-is-trending-03-16-2023) Jenny Martindale Top stories from last week around the internet that we're reading and recommend you do too. Sports x Entertainment stories you don't want... [Agencies](https://www.hashtagsports.com/read/tag/agencies) ##### [Inside the Future of the MLB’s Marketing](https://www.hashtagsports.com/read/inside-future-of-mlb-marketing) Jenny Martindale Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at... ### Newsletters ##### [ESPN Bet and Penn Partner on Air](https://www.hashtagsports.com/newsletter/espn-bet-and-penn-partner-on-air) Jenny Martindale ##### [Cavinder Twins Partner With Jake Paul’s Betr](https://www.hashtagsports.com/newsletter/cavinder-twins-partner-with-jake-paul-betr) Anthony Caponiti ##### [Monumental to Spend $20M on Recently Acquired DC Regional Sports Network](https://www.hashtagsports.com/newsletter/monumental-to-spend-20m-on-dc-rsn) Emily Black ##### [Inside the Future of MLB's Marketing](https://www.hashtagsports.com/newsletter/inside-the-future-of-mlb-marketing) Emily Black ##### [ESPN Wants to Be the Hub For All Live Sports Streaming](https://www.hashtagsports.com/newsletter/espn-wants-to-be-the-hub-for-all-live-sports-streaming) Emily Black ##### [NCAA Issues First NIL Ruling with Cavinder Twins at the Center](https://www.hashtagsports.com/newsletter/ncaa-first-nil-ruling-cavinder-twins-center) Emily Black ### TV & FILM ##### [Erin Andrews Signs with CAA](https://www.hashtagsports.com/read/erin-andrews-signs-with-caa) Anthony Caponiti ##### [The Next Ted Lasso? Hollywood Execs Flock to Eli Manning's 'Chad Powers'](https://www.hashtagsports.com/read/eli-manning-chad-powers-next-ted-lasso) Anthony Caponiti ##### [WhatsApp Debuts First Short Film Starring Giannis Antetokounmpo](https://www.hashtagsports.com/read/whatsapp-short-film-giannis-antetokounmpo) Anthony Caponiti ### Featured Stories ##### [How House of Highlights Reached 50 Million Fans on Instagram](https://www.hashtagsports.com/read/hoh-50-million-instagram) Anthony Caponiti ##### [In conversation with Jung von Matt SPORTS, winner of Best in Overall Engagement at The Hashtag Sports Awards in 2022](https://www.hashtagsports.com/read/jung-von-matt-agency-of-the-year-fan-engagement) Emily Black ##### [How Panda Global helps every player and fan be better content creators](https://www.hashtagsports.com/read/panda-esports-josh-marcotte) Anthony Caponiti ##### [How Team Canada's digital team won content gold with two Olympic Games in six months](https://www.hashtagsports.com/read/team-canada-olympics-digital-colin-freeman) Anthony Caponiti ### Case Studies ##### [Winner Spotlight: Lifetime Tattoo Ticket](https://www.hashtagsports.com/read/awards-hertha-bsc-social-media) Team Hashtag ##### [Winner Spotlight: FIFA #RivalHug](https://www.hashtagsports.com/read/awards-fifa-rivalhug-event-activation) Team Hashtag ##### [Winner Spotlight: #NBATwitterIs…](https://www.hashtagsports.com/read/awards-nba-twitter-community) Team Hashtag ##### [Winner Spotlight: SAP Battles From the Bench](https://www.hashtagsports.com/read/awards-sap-nhl-coaching-insights-app) Team Hashtag ##### [Awards Winner Spotlight: Purple Reign](https://www.hashtagsports.com/read/awards-timberwolves-purple-reign-campaign) Team Hashtag ##### [Winner Spotlight: CFL Game Time](https://www.hashtagsports.com/read/awards-cfl-game-time-facebook-live) Team Hashtag