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Inside the Future of MLB's Marketing

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Insights

Gen Z Bets Like No Generation Before

Did you bet on the Super Bowl this year? If not, chances are someone you know did. According to Roundhill Investments, Super Bowl LV brought in an estimated $500 million of legal wagers placed in the United States, a sharp 67% annual increase from...

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Insights

With Gen Z craving engaging short-form content, TikTok is becoming the new home for sports

Tommy Walters, Research and Insights Manager at Team Whistle, discusses why teams should use TikTok to reach and engage with young sports fans.

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Trending
Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more

Anthony Caponiti

Top stories from last week around the internet that we're reading and recommend you do too.

Agencies
Inside the Future of the MLB’s Marketing

Anthony Caponiti

Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at...
Retail & E-Commerce
Overtime and Golden State Warriors Launch Limited Edition Merch Collab

Anthony Caponiti

Overtime and the Golden State Warriors have launched a limited-edition merchandise collaboration.
Sponsored Content
Lessons in Navigating a Creative Career in Sports

Ashly Robinson

This past September, I had the honor of being part of Hashtag Sports' second annual Creators of Color Summit.

This groundbreaking program...

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