Insights

Gen Z Bets Like No Generation Before

Did you bet on the Super Bowl this year? If not, chances are someone you know did. According to Roundhill Investments, Super Bowl LV brought in an...

Athletes as Marketing Partners: The New Digital Media Imperative

While you were quarantining this past year and living with so much uncertainty, you may not have noticed that the face of sports has irrevocably...

With Gen Z craving engaging short-form content, TikTok is becoming the new home for sports

Tommy Walters, Research and Insights Manager at Team Whistle, discusses why teams should use TikTok to reach and engage with young sports fans.

Three Trends Set to Further Revolutionize the Sports Fan Experience

2019 will be the year of experimentation for sports organizations, thanks to personalization capabilities brought on by new technologies and the...

DAZN Announces Plan to Buy Eleven Sports and Team Whistle

DAZN has reached an agreement to acquire Eleven Group’s global sports media business, including U.S.-based Team Whistle.

YouTube Is Becoming a Sports Podcasting Power Player

YouTube is quickly becoming a “power player” in the sports podcasting business, according to Kevin Jones, founder & CEO of Blue Wire.

NBA Launches New App for All of Its Content

The NBA is rolling out a newly redesigned app that it hopes will become a one-stop shop for its fans and serve as its digital flagship.

WhatsApp Debuts First Short Film Starring Giannis Antetokounmpo

WhatApp is releasing its first original entertainment project later this month—a short film featuring NBA star Giannis Antetokounmpo.

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NBA Launches New App for All of Its Content

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