ESPN Bets Big on TikTok to Become ‘Home of Hockey’ for Gen Z Fans
As part of ESPN’s strategy to establish ESPN and ESPN+ as the “home of hockey,” the company is tapping TikTok to target Gen Z viewers and hockey fans.
As part of ESPN’s strategy to establish ESPN and ESPN+ as the “home of hockey,” the company is tapping TikTok to target Gen Z viewers and hockey fans.
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