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Inside the Future of MLB's Marketing

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Sports Betting

Why content automation is the next leg in BetMGM’s marketing strategy

In his role as BetMGM’s Chief Revenue Officer Matt Prevost is responsible for driving revenue across all channels of business by acquiring and...

How To Leverage Automation Technology To Engage Sports Bettors

Anyone who knows me knows I’m a die-hard Indiana Hoosiers fan.

How new media brand creates dozens of betting previews weekly without human help

With a background in all facets of digital and social media marketing and a proven track record in achieving revenue and traffic gains, Eric Ames is...

It’s in the Game

If you’re a New Jersey resident who has registered...

Why the Legalization of Sports Betting Is Turning a Tide for Sports Media

With the Supreme Court’s federal legalization of sports betting in the United States, the floodgates have officially opened on a new era in sports.

Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more

Top stories from last week around the internet that we're reading and recommend you do too.

Inside the Future of the MLB’s Marketing

Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at...

Overtime and Golden State Warriors Launch Limited Edition Merch Collab

Overtime and the Golden State Warriors have launched a limited-edition merchandise collaboration.

Lessons in Navigating a Creative Career in Sports

This past September, I had the honor of being part of Hashtag Sports' second annual Creators of Color Summit.

This groundbreaking program...