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Cavinder Twins Partner With Jake Paul’s Betr Media

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Campaigns & Creativity (2)

Inside the Influencer Layer

My daughter, Natasha, is a newly minted Nutella lover. Why? Simple. She learned about it in a video. Natasha also recently asked us to...

Mascots, Mythical Beasts & Media Convergence

Dragons, Yetis, Unicorns, Centaurs, Winged Horses. Mythical beasts exist in virtually every civilization on Earth.

Here’s Every 2023 Hashtag Sports Awards Winner

Congratulations to the winners of the 5th Hashtag Sports Awardsfor their excellence in engagement. Creativity pays when it's engaging.

Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more

Top stories from last week around the internet that we're reading and recommend you do too.

Inside the Future of the MLB’s Marketing

Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at...

Overtime and Golden State Warriors Launch Limited Edition Merch Collab

Overtime and the Golden State Warriors have launched a limited-edition merchandise collaboration.