--- title: Winners | 2nd Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/seo/awards-ease-lockup_card-v2.png --- #### 2020 Winners ![hsa-2021-bud-3a-w](https://www.hashtagsports.com/hubfs/brand/hsa-2021-bud-3a-w.svg) Congratulations to the winners of the **2nd Annual Hashtag Sports Awards** **presented with Budweiser** for their excellence in engagement. View all of the [2020 shortlist](https://www.hashtagsports.com/awards/shortlist-2020?hsLang=en) nominations. #### Campaigns View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2020?hsLang=en#campaigns).   ###### **Best Big Game Spot or Stunt** [#NFL Twitter Super Bowl Confetti 2020](https://www.hashtagsports.com/awards/shortlist-2020/nfl-twitter-super-bowl-confetti?hsLang=en) Twitter   ###### **Best Integrated Campaign** [#HINCHASWANTED](https://www.hashtagsports.com/awards/shortlist-2020/hinchaswanted?hsLang=en) beIN SPORTS, VMLY&R Miami   ###### **Best Social Media Campaign** [#SandlotToTheShow](https://www.hashtagsports.com/awards/shortlist-2020/sandlottotheshow?hsLang=en) MLB Network   ###### **Most Engaging Advertisement** [State Farm | ESPN The Last Dance | Deep Fake](https://www.hashtagsports.com/awards/shortlist-2020/state-farm-deep-fake?hsLang=en) State Farm, Optimum Sports #### Content View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2020?hsLang=en#content).   ###### **Best Athlete Storytelling** [The Last Dance](https://www.hashtagsports.com/awards/shortlist-2020/the-last-dance?hsLang=en) ESPN Films   ###### **Best Original Content or Series (10 Min+)** [NOT BAD FOR A GIRL](https://www.hashtagsports.com/awards/shortlist-2020/not-bad-for-a-girl?hsLang=en) INTERSPORT Deutschland, Jung von Matt AG   ###### **Best Fan Storytelling** [#SandlotToTheShow](https://www.hashtagsports.com/awards/shortlist-2020/sandlottotheshow?hsLang=en) MLB Network   ###### **Best Original Content or Series** [10,000 Hours Documentary Series](https://www.hashtagsports.com/awards/shortlist-2020/10000-hours-doc-series?hsLang=en) In The Lab   ###### **Best Sports Podcast** [Pardon My Take](https://www.hashtagsports.com/awards/shortlist-2020/pardon-my-take?hsLang=en) Barstool Sports #### Entertainment View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2020?hsLang=en#entertainment).   ###### **Best Engagement Through Esports & Gaming** [ESL Mobile Open Presented by AT&T](https://www.hashtagsports.com/awards/shortlist-2020/esl-mobile-open-att?hsLang=en) AT&T, ESL   ###### **Best Use of Culture, Music, or Entertainment** [Phila Unite Custom Jordan 1's](https://www.hashtagsports.com/awards/shortlist-2020/phila-unite-custom-jordan-1s?hsLang=en) Philadelphia 76ers   ###### **Best Engagement Through Sports Betting** [Elevating the Sports Experience Through Legalized Sports Betting](https://www.hashtagsports.com/awards/shortlist-2020/fanduel?hsLang=en) FanDuel Group #### Experiential View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2020?hsLang=en#experiential).   ###### **Best Gen Z or Kids Activation** [Nike Game Growers](https://www.hashtagsports.com/awards/shortlist-2020/nike-game-growers?hsLang=en) Nike   ###### **Best of Events for Content** [FANS FOR LIFE](https://www.hashtagsports.com/awards/shortlist-2020/fans-for-life?hsLang=en) beIN SPORTS, VMLY&R Miami   ###### **Best Live Brand Experience** [Home of the SportsCenter Top 10](https://www.hashtagsports.com/awards/shortlist-2020/home-of-the-sportscenter-top-10?hsLang=en) ESPN (SportsCenter), Preacher   ###### **Best Pop-Up or Retail Event** [Lambeau Leap Day](https://www.hashtagsports.com/awards/shortlist-2020/lambeau-leap-day?hsLang=en) Bose, CAA, Green Bay Packers #### Fan Experience View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2020?hsLang=en#fan-experience).   ###### **Best OTT or Streaming Experience** [WWE Network](https://www.hashtagsports.com/awards/shortlist-2020/wwe-network?hsLang=en) WWE   ###### **Best Website or Mobile Experience** [Atlanta Falcons Mobile App](https://www.hashtagsports.com/awards/shortlist-2020/atlanta-falcons-mobile-app?hsLang=en) Rover, Atlanta Falcons   ###### **Best of Technology** [Marathon City: Sprint and Spin to Win](https://www.hashtagsports.com/awards/shortlist-2020/marathon-city-sprint-spin-win?hsLang=en) Tata Consultancy Services, New York Road Runners   ###### **Best In-Game Integration** [Your Call Football](https://www.hashtagsports.com/awards/shortlist-2020/your-call-football?hsLang=en) Your Call Inc., CTP #### Good View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2020?hsLang=en#good).   ###### **Gender Equality in Sports** [Women Worth Watching](https://www.hashtagsports.com/awards/shortlist-2020/women-worth-watching?hsLang=en) USTA, ShelS, mcgarrybowen   ###### **Best Engagement for Good** [NOT BAD FOR A GIRL](https://www.hashtagsports.com/awards/shortlist-2020/not-bad-for-a-girl?hsLang=en) INTERSPORT Deutschland, Jung von Matt AG   ###### **Most Inspiring Engagement During the Sports Pause** [All In Challenge](https://www.hashtagsports.com/awards/shortlist-2020/all-in-challenge-fanatics?hsLang=en) Fanatics   ###### **Mental Health in Sports** [USA Cycling's Well-Being Program](https://www.hashtagsports.com/awards/shortlist-2020/usa-cycling-well-being-program?hsLang=en) USA Cycling #### Partnerships View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2020?hsLang=en#partnerships).   ###### **Most Creative Partnership With an Athlete or Influencer** [NOT BAD FOR A GIRL](https://www.hashtagsports.com/awards/shortlist-2020/not-bad-for-a-girl?hsLang=en) INTERSPORT Deutschland, Jung von Matt AG   ###### **Most Creative Partnership (Without an Athlete or Influencer)** [#NFLTwitter Super Bowl Confetti 2020](https://www.hashtagsports.com/awards/shortlist-2020/nfl-twitter-super-bowl-confetti?hsLang=en) Twitter   ###### **Best Jersey Sponsorship Activation** [Connected by Magic](https://www.hashtagsports.com/awards/shortlist-2020/connected-by-magic?hsLang=en) Orlando Magic, Walt Disney World #### Social View the category's [nominations](https://www.hashtagsports.com/awards/shortlist-2020?hsLang=en#social).   ###### **Best Real-Time Engagement** [Bleacher Report #1 in Engagement](https://www.hashtagsports.com/awards/shortlist-2020/bleacher-report-1-on-twitter?hsLang=en) Bleacher Report   ###### **Outstanding Use of Instagram** [House of Highlights](https://www.hashtagsports.com/awards/shortlist-2020/house-of-highlights?hsLang=en) Bleacher Report   ###### **Outstanding Use of TikTok** [@NBA TikTok](https://www.hashtagsports.com/awards/shortlist-2020/nba-tiktok?hsLang=en) NBA   ###### **Outstanding Use of Snapchat** [SportsCenter on Snapchat](https://www.hashtagsports.com/awards/shortlist-2020/sportscenter-on-snapchat?hsLang=en) ESPN   ###### **Outstanding Use of Twitter** [Bleacher Report #1 on Twitter](https://www.hashtagsports.com/awards/shortlist-2020/bleacher-report-1-on-twitter?hsLang=en) Bleacher Report #### Overall Excellence This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.   ###### **Outstanding Achievement in Overall Engagement for an Organization** Jung von Matt AG #### Inspired to Enter Work? Entries to the 9th Hashtag Sports Awards will open in October 2026. Sign up below for announcements, including webinars, case studies, podcasts, and the prestigious shortlist of nominations.