2020 Winners

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Congratulations to the winners of the 2nd Hashtag Sports Awards presented with Budweiser for their excellence in engagement. View all of the 2020 shortlist nominations.

Campaigns.

View the category's nominations.

 

Best Big Game Spot or Stunt

#NFL Twitter Super Bowl Confetti 2020

Twitter

 

Best Integrated Campaign

#HINCHASWANTED

beIN SPORTS, VMLY&R Miami

 

Best Social Media Campaign

#SandlotToTheShow

MLB Network

 

Most Engaging Advertisement

State Farm | ESPN The Last Dance | Deep Fake

State Farm, Optimum Sports

Content.

View the category's nominations.

 

Best Athlete Storytelling

The Last Dance

ESPN Films

 

Best Original Content or Series (10 Min+)

NOT BAD FOR A GIRL

INTERSPORT Deutschland, Jung von Matt AG

 

Best Fan Storytelling

#SandlotToTheShow

MLB Network

 

Best Original Content or Series

10,000 Hours Documentary Series

In The Lab

 

Best Sports Podcast

Pardon My Take

Barstool Sports

Entertainment.

View the category's nominations.

 

Best Engagement Through Esports & Gaming

ESL Mobile Open Presented by AT&T

AT&T, ESL

 

Best Use of Culture, Music, or Entertainment

Phila Unite Custom Jordan 1's

Philadelphia 76ers

 

Best Engagement Through Sports Betting

Elevating the Sports Experience Through Legalized Sports Betting

FanDuel Group

Experiential.

View the category's nominations.

 

Best Gen Z or Kids Activation

Nike Game Growers

Nike

 

Best of Events for Content

FANS FOR LIFE

beIN SPORTS, VMLY&R Miami

 

Best Live Brand Experience

Home of the SportsCenter Top 10

ESPN (SportsCenter), Preacher

 

Best Pop-Up or Retail Event

Lambeau Leap Day

Bose, CAA, Green Bay Packers

Fan Experience.

View the category's nominations.

 

Best OTT or Streaming Experience

WWE Network

WWE

 

Best Website or Mobile Experience

Atlanta Falcons Mobile App

Rover, Atlanta Falcons

 

Best of Technology

Marathon City: Sprint and Spin to Win

Tata Consultancy Services, New York Road Runners

 

Best In-Game Integration

Your Call Football

Your Call Inc., CTP

Good.

View the category's nominations.

 

Gender Equality in Sports

Women Worth Watching

USTA, ShelS, mcgarrybowen

 

Best Engagement for Good

NOT BAD FOR A GIRL

INTERSPORT Deutschland, Jung von Matt AG

 

Most Inspiring Engagement During the Sports Pause

All In Challenge

Fanatics

 

Mental Health in Sports

USA Cycling's Well-Being Program

USA Cycling

Partnerships.

View the category's nominations.

 

Most Creative Partnership With an Athlete or Influencer

NOT BAD FOR A GIRL

INTERSPORT Deutschland, Jung von Matt AG

 

Most Creative Partnership (Without an Athlete or Influencer)

#NFLTwitter Super Bowl Confetti 2020

Twitter

 

Best Jersey Sponsorship Activation

Connected by Magic

Orlando Magic, Walt Disney World

Social.

View the category's nominations.

 

Best Real-Time Engagement

Bleacher Report #1 in Engagement

Bleacher Report

 

Outstanding Use of Instagram

House of Highlights

Bleacher Report

 

Outstanding Use of TikTok

@NBA TikTok

NBA

 

Outstanding Use of Snapchat

SportsCenter on Snapchat

ESPN

 

Outstanding Use of Twitter

Bleacher Report #1 on Twitter

Bleacher Report

Overall Excellence.

This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.

 

Outstanding Achievement in Overall Engagement for an Organization

Jung von Matt AG

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