2021 Shortlist

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Congratulations to the finalists of the 3rd Hashtag Sports Awards presented with Budweiser for their excellence in engagement. You can view all of the 2021 winners here.

Brands & Partnerships.

View the 2021 award winners.

Most Creative Partnership (With an Athlete or Influencer)

Audi Digital Summer Tour

FC Bayern, Audi

Monkey Knife Fight's Landmark Partnership

Monkey Knife Fight, NFLPA, OneTeam Partners

You Can Be Anything

The Players' Tribune, Barbie

Most Creative Partnership (Without an Athlete or Influencer)

Devils & Investors Bank Bring Fans Together

New Jersey Devils

FOX Sports + Wendy's College Football Partnership

FOX Sports, Wendy's

High Tech, High Performance

SailGP, Oracle

Rookie Campaign

The Draft Network, Panini America 4

WWE ThunderDome

WWE, The Famous Group

Most Engaging Sports Betting Partnership

Creating Collaborative Sports Betting and Content Experiences

BetMGM, Yahoo Sports

FanDuel: Jolly Ol' Saint Chuck

FanDuel, Charles Barkley

The Sky is NOW the Limit

Drone Racing League, DraftKings

Turner Sports & Bleacher Report x DraftKings & FanDuel

Turner Sports, Bleacher Report

Best VIRTUAL Brand Experience

2020 NFL Virtual Draft

Bose

Enabling the 2020 (Virtual) US Open

IBM, USTA

Forever LA

Los Angeles Rams, Ball Corporation

Mobil 1 / NBA 2K21 Partnership

Mobil 1, GMR Marketing

Young CEO

Overtime, Boardroom, Degree

Content.

View the 2021 award winners.

Best Branded Content or series

Building the Pack

vineyard vines, PLL

On First with Pete Alonso

MLB, Gatorade

Raptors Uprising presents Fibe House

Maple Leaf Sports & Entertainment, Bell Media

Road to Soldier Field

Chicago Fire FC, Motorola

Superteam: Prolific Prep

Overtime, BODYARMOR

You Can Be Anything

The Players' Tribune, Barbie

Best Original Content Or Series (10 MIN+)

BILLY

World Surf League

Countdown The Movie

Duke Men's Basketball

My Name is Ada Hegerberg

Relevent Sports Group

Peyton's Places

ESPN+

Quick Question

MLB

Undertaker: The Last Ride

WWE

Best Original Content Or Series (Under 10 MIN)

Angry Golfers

European Tour

Inside The Knockout

Professional Fighters League

Let Russ Cook

Bose

Roots: Exploring the History of Lacrosse

Premier Lacrosse League

Run It Back

Professional Fighters League

Timberwolves Season-Opening First Person Drone Hype Video

Minnesota Timberwolves & Lynx

Best Sports Betting Content

Barstool Sportsbook

Barstool Sports

Bettor Days

ESPN+

Talk the Line with FOX Bet

FOX Sports

The IMG ARENA Golf Event Centre

IMG Arena

Turner Sports & Bleacher Report x DraftKings & FanDuel

Turner Sports, Bleacher Report

Best Sports Podcast

American Prodigy: Freddy Adu

Blue Wire Podcasts

Chelsea Mike'd Up Podcast

Chelsea FC, Gilt Edge Soccer Marketing

Club Shay Shay

FOX Sports

Green Light with Chris Long

Chalk Media

March 11th, 2020

ESPN

The Jboy Show

The Jboy Show

Best Use of Fan-Generated Content

#FreeBaseball

Twitter, MLB

#TweetsOnTheTrack

Twitter, NASCAR

Bettor Days

ESPN+

Duke Fans Top Plays Remake

Duke Men's Basketball

Fan Experience.

View the 2021 award winners.

Best Website or Mobile Experience

Bleacher Report App

Bleacher Report

NASCAR Mobile: Personalization Keeps Fans Close

NASCAR

PGATOUR: TOURCast

iX.co

StatHero Mobile App

StatHero

Thank You Vince

NBA

Most Creative Engagement During the Sports Pause

#NetGenerationLive

USTA

Devils Simulated Games

New Jersey Devils

Driving Influence Through Partnerships and Charitable Giving

iMonkey Knife Fight

MLB Network: Safe At Home

MLB Network

The Power of Sports

Turner Sports, Bleacher Report

TikTok Tailgate

TikTok, NFL

Marketing & Storytelling.

View the 2021 award winners.

Best Athlete Storytelling

Detail

ESPN+

Messi 644

Deutsch NY, Budweiser

Silence Is Not An Option

The Players' Tribune

Undertaker: The Last Ride

WWE

VOICES: Black Lives Matter

Minnesota Timberwolves & Lynx

WNBA Social Justice Council

WNBA

Best Integrated Campaign

#FeelItAll QuietComfort Earbuds Campaign

Bose

Be The Distant Thunder

Tampa Bay Lightning

LA28 Brand Launch

LA28

Love It Like the First Time

beIN SPORTS, VMLY&R Miami

Michelob ULTRA The Match

Michelob ULTRA, Wieden+Kennedy

Thank You Vince

NBA

Best Life & Legacy Tribute

Alex Gordon's Retirement

Kansas City Royals

Kyle Lewis: Writing My Own Story

Seattle Mariners

Thank You Vince

NBA

The CSU Jersey Initiative

UCHealth

Best Social Media Campaign

#HisenseUpgradeSeason Campaign

CSM Sport & Entertainment

#SeniorNight

ESPN

Duke Uni Reveal Series

Duke Men's Basketball

MLB Network's #SandlotToTheShow

MLB Network

The Best Got Better: Chargers Uniform Launch

Los Angeles Chargers

Undertaker’s 30th Anniversary

WWE

Best Sports Return Storytelling

Back To Baseball

Kansas City Royals

Be The Distant Thunder

Tampa Bay Lightning

Hulu Has Live Sports Again

Hulu

Love It Like the First Time

beIN SPORTS, VMLY&R Miami

Michelob ULTRA The Match

Michelob ULTRA, Wieden+Kennedy

Best Use of Culture, Music, or Entertainment

Brooklyn Nets City Edition Campaign

BSE Global

FIFA PlayOn: Music Inspired Podcast

FIFA

Hulu Doesn't Just Have Live Sports

Hulu

LA28 Brand Launch

LA28

NBA Season in America

Washington Wizards

Social Media.

View the 2021 award winners.

Best Social Live Streaming Content

AEW Dynamite Awards

WarnerMedia, STN Digital

FCF Season v1.0

Fan Controlled Football

Pro Bowl: The Madden NFL 21 Edition Presented by Verizon

EA Sports

Voice Overs

LaLiga

WWE's The Bump

WWE

Best Use of Graphics or Animation

49ers Schedule Release: Westworld

San Francisco 49ers, Fresh Tape Media

Hoopers Vote + Kickoff The Vote

HEARTLENT Group

It Started With A Spark

Chicago Fire FC

Best Use of Stories or Ephemeral Content

Illustrating the Game: The Skol Scribbles Weekly Story

Minnesota Vikings

The #1 Sports Publisher on Snapchat

WAVE.tv

The Come Up

Blue Wire Podcasts

Outstanding Use of Instagram

Devils Become Meme Lords

New Jersey Devils

Hot Clock

Overtime

NBA Instagram’s Highest-Performing Year Ever

NBA

SportsCenter on Instagram

ESPN

The Queen's Plate At Home

Woodbine Entertainment

WWE on Instagram

WWE

Outstanding Use of TikTok

@USOpen on TikTok

USTA

BROADCAST BOYS

Bleacher Report, House of Highlights

NBA TikTok Hashtag Challenges

NBA

WWE on TikTok

WWE

Outstanding Use of YouTube

NBA YouTube’s Best Year Ever

NBA

WWE on YouTube

WWE

Special Achievement.

View the 2021 award winners.

Engagement Executive of the Year

View Honoree

Next Up Award

View Honoree

Outstanding Intern Contribution

View Honoree

Overall Excellence.

This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.

View the 2021 award winner.

Outstanding Achievement in Overall Engagement for an Organization

View Winner

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