2019 Winners


Congratulations to the winners of the Hashtag Sports Awards presented with Budweiser for their excellence in engagement. View all of the 2019 shortlist nominations.


View the category's nominations.

Best Integrated Campaign

This is Our Ice

Minnesota Wild, ICF Next

Best Multi-Platform Campaign

Purple Reign

Minnesota Timberwolves

Best Social Media Campaign

Lifetime Tattoo Ticket

Hertha BSC

Breakthrough Sports Ad of the Year

Who is Kevin Love?

Banana Republic, R/GA


View the category's nominations.

Best Branded Content or Series

SAP GM School

Momentum Worldwide

Best Fan-Generated Content

Believing in Miracles

Minnesota Vikings

Best Original Content or Programming



Digital & Social.

View the category's nominations.

Best Real-Time Engagement

Farewell Jersey


Best Website or Mobile Experience

Bleacher Report

Bleacher Report

Outstanding Use of Facebook

CFL Game Time

Canadian Football League

Outstanding Use of Instagram

NFL Throwback


Outstanding Use of Snapchat

NFL Highlights Snapchat Discover Story


Outstanding Use of Twitter

The Metro by T-Mobile Purple Couch

Lagardère Plus


View the category's nominations.

Best Engagement through Esports & Gaming

IEM Katowice 2019


Best Use of Culture, Music, or Entertainment

2 Chainz X LeBron James "Rap Or Go To The League"

Def Jam Recordings


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Best Activation to Reach Young Fans

NBA TikTok: #AllStarTalent Challenge


Best Connected Experience

HEED Pulls. You. In.


Best Engagement through a Live Event

All-Star Access: A Front-Row Seat to All-Star Week

MLB Network

Best Event-Based Activation

Rival Hug


Best Use of Immersive Media

SAP Battles from the Bench

Momentum Worldwide, SAP, NHL

Best Use of Technology

American Express Super Rally

Momentum Worldwide


View the category's nominations.

Best Engagement for Good

Hockey's Declaration of Principles

NHL, The Vault


View the category's nominations.

Most Creative Partnership

#TheDebut – Live High School Basketball Games on Twitter

Twitter, Intersport, Gatorade

most creative partnership (With an athlete or influencer)

Who is Kevin Love?

Banana Republic, R/GA

Athletes & Creators.

View the category's nominations.

Best Female Athlete on Social Media

Charlotte Flair

Best Male Athlete on Social Media

JuJu Smith-Schuster

Best Creator

The F2

Best Streamer


Best Parody or Comedy Account

Bob Menery

Best Social Highlight Star

Katelyn Ohashi

Best Original Show or Series

Tom vs. Time

Best Sports Podcast

The Pat McAfee Show 2.0

Best in Engagement for Change

Colin Kaepernick

Best in Engagement for Good

LeBron James

Overall Excellence.

This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.

Outstanding Achievement in Overall Engagement for an Organization

Bleacher Report

Outstanding Achievement in Overall Engagement for an Individual

JuJu Smith-Schuster

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