3rd Annual Winners

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Congratulations to all of the winners of the 3rd Hashtag Sports Awards presented with Budweiser for their engagement excellence. View all 2021 nominations on the shortlist.

Brands & Partnerships.

View the category's nominations.

Best virtual brand experience

Pro Bowl: The Madden NFL 21 Edition Presented by Verizon

EA Sports

Most Creative Partnership (Without an Athlete or influencer)

WWE ThunderDome

WWE, The Famous Group

Most Engaging Sports Betting Partnership

Creating Collaborative Sports Betting and Content Experience

BetMGM, Yahoo Sports

Most Creative Partnership (With an Athlete or INFLUENCER)

You Can Be Anything

The Players' Tribune, Barbie

Content.

View the category's nominations.

Best Branded Content or Series

You Can Be Anything

The Players' Tribune, Barbie

Best Original Content or Series (10 Min+)

BILLY

World Surf League

Best Original Content or Series (Under 10 Min)

Angry Golfers

European Tour

Best Sports Betting Content

The IMG ARENA Golf Event Centre

IMG Arena

Best Sports Podcast

March 11 2020

ESPN

Best Use of Fan-Generated Content

#FreeBaseball

Twitter, MLB

Fan Experience.

View the category's nominations.

Best Engagement Through Esports or Gaming

C.O.D.E. Bowl by Activision and Esports Engine

Esports Engine

Best Use of Technology

Creating Automagical Fan Experiences

WSC Sports

Best Website or Mobile Experience

Bleacher Report App

Bleacher Report

Best in OTT or Streaming

Sport Buff x Ata Football

Sport Buff

Most Creative Engagement During the Sports Pause

Devils Simulated Games

New Jersey Devils

Impact.

View the category's nominations.

Best Engagement for Good

#OneTeam

ESPN

Excellence in Black Storytelling

Sneaker Essentials K-12 Pilot Initiative

Yellowbrick

Gender Equality in Sports

WWE's First-Ever No Makeup Shoot

WWE

Outstanding Social Justice Initiative

Together We Stand

Washington Wizards

Marketing & Storytelling.

View the category's nominations.

Best Athlete Storytelling

Messi 644

Deutsch NY, Budweiser

Best Integrated Campaign

Michelob ULTRA The Match

Michelob ULTRA, Wieden+Kennedy

Best Life & Legacy Tribute

Thank You Vince

NBA

Best Social Media Campaign

#SeniorNight

ESPN

Best Sports Return Storytelling

Michelob ULTRA The Match

Michelob ULTRA, Wieden+Kennedy

Best Use of Culture, Music, or Entertainment

LA28 Brand Launch

LA28

Best Women's Sports Storytelling

Phenoms: The Female Athletes Changing Sports

WAVE.tv

Social Media.

View the category's nominations.

Best Social Media Live Stream Content

FCF Season v1.0

Fan Controlled Football

Best Use of Graphics or Animation

49ers Schedule Release: Westworld

San Francisco 49ers, Fresh Tape Media

Best Use of Stories or Ephemeral Content

Illustrating the Game: The Skol Scribbles Weekly Story

Minnesota Vikings

Outstanding Use of Instagram

NBA Instagram’s Highest-Performing Year Ever

NBA

Outstanding Use of TikTok

NBA TikTok Hashtag Challenges

NBA

Outstanding Use of Twitter

Ultimate Fan Bracket - NFL Edition

FOX Sports

Outstanding Use of YouTube

NBA YouTube’s Best Year Ever

NBA

Special Achievement.

View the category's nominations.

Engagemement Executive of the Year

Jillian Frechette

New Jersey Devils

Next Up Award

Karim Fathi

SPORTFIVE

Outstanding Intern Contribution

Alex Wehrli

Minnesota Vikings

Overall Excellence.

This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.

Outstanding Achievement in Overall Engagement for an Organization

National Basketball Association (NBA)

Inspired to enter your own work?

Entries to the 4th Hashtag Sports Awards will open on January 5, 2022. Sign up below to receive announcements and special promotions.