RESERVE YOUR SEATS
RESERVE YOUR SEATS

                                      3rd Annual Winners

                                      hsa-2021-bud-3a-w

                                      Congratulations to all of the winners of the 3rd Hashtag Sports Awards presented with Budweiser for their engagement excellence. View all 2021 nominations on the shortlist.

                                      Brands & Partnerships.

                                      View the category's nominations.

                                      Best virtual brand experience

                                      Pro Bowl: The Madden NFL 21 Edition Presented by Verizon

                                      EA Sports

                                      Most Creative Partnership (Without an Athlete or influencer)

                                      WWE ThunderDome

                                      WWE, The Famous Group

                                      Most Engaging Sports Betting Partnership

                                      Creating Collaborative Sports Betting and Content Experience

                                      BetMGM, Yahoo Sports

                                      Most Creative Partnership (With an Athlete or INFLUENCER)

                                      You Can Be Anything

                                      The Players' Tribune, Barbie

                                      Content.

                                      View the category's nominations.

                                      Best Branded Content or Series

                                      You Can Be Anything

                                      The Players' Tribune, Barbie

                                      Best Original Content or Series (10 Min+)

                                      BILLY

                                      World Surf League

                                      Best Original Content or Series (Under 10 Min)

                                      Angry Golfers

                                      European Tour

                                      Best Sports Betting Content

                                      The IMG ARENA Golf Event Centre

                                      IMG Arena

                                      Best Sports Podcast

                                      March 11 2020

                                      ESPN

                                      Best Use of Fan-Generated Content

                                      #FreeBaseball

                                      Twitter, MLB

                                      Fan Experience.

                                      View the category's nominations.

                                      Best Engagement Through Esports or Gaming

                                      C.O.D.E. Bowl by Activision and Esports Engine

                                      Esports Engine

                                      Best Use of Technology

                                      Creating Automagical Fan Experiences

                                      WSC Sports

                                      Best Website or Mobile Experience

                                      Bleacher Report App

                                      Bleacher Report

                                      Best in OTT or Streaming

                                      Sport Buff x Ata Football

                                      Sport Buff

                                      Most Creative Engagement During the Sports Pause

                                      Devils Simulated Games

                                      New Jersey Devils

                                      Impact.

                                      View the category's nominations.

                                      Best Engagement for Good

                                      #OneTeam

                                      ESPN

                                      Excellence in Black Storytelling

                                      Sneaker Essentials K-12 Pilot Initiative

                                      Yellowbrick

                                      Gender Equality in Sports

                                      WWE's First-Ever No Makeup Shoot

                                      WWE

                                      Outstanding Social Justice Initiative

                                      Together We Stand

                                      Washington Wizards

                                      Marketing & Storytelling.

                                      View the category's nominations.

                                      Best Athlete Storytelling

                                      Messi 644

                                      Deutsch NY, Budweiser

                                      Best Integrated Campaign

                                      Michelob ULTRA The Match

                                      Michelob ULTRA, Wieden+Kennedy

                                      Best Life & Legacy Tribute

                                      Thank You Vince

                                      NBA

                                      Best Social Media Campaign

                                      #SeniorNight

                                      ESPN

                                      Best Sports Return Storytelling

                                      Michelob ULTRA The Match

                                      Michelob ULTRA, Wieden+Kennedy

                                      Best Use of Culture, Music, or Entertainment

                                      LA28 Brand Launch

                                      LA28

                                      Best Women's Sports Storytelling

                                      Phenoms: The Female Athletes Changing Sports

                                      WAVE.tv

                                      Social Media.

                                      View the category's nominations.

                                      Best Social Media Live Stream Content

                                      FCF Season v1.0

                                      Fan Controlled Football

                                      Best Use of Graphics or Animation

                                      49ers Schedule Release: Westworld

                                      San Francisco 49ers, Fresh Tape Media

                                      Best Use of Stories or Ephemeral Content

                                      Illustrating the Game: The Skol Scribbles Weekly Story

                                      Minnesota Vikings

                                      Outstanding Use of Instagram

                                      NBA Instagram’s Highest-Performing Year Ever

                                      NBA

                                      Outstanding Use of TikTok

                                      NBA TikTok Hashtag Challenges

                                      NBA

                                      Outstanding Use of Twitter

                                      Ultimate Fan Bracket - NFL Edition

                                      FOX Sports

                                      Outstanding Use of YouTube

                                      NBA YouTube’s Best Year Ever

                                      NBA

                                      Special Achievement.

                                      View the category's nominations.

                                      Engagemement Executive of the Year

                                      Jillian Frechette

                                      New Jersey Devils

                                      Next Up Award

                                      Karim Fathi

                                      SPORTFIVE

                                      Outstanding Intern Contribution

                                      Alex Wehrli

                                      Minnesota Vikings

                                      Overall Excellence.

                                      This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.

                                      Outstanding Achievement in Overall Engagement for an Organization

                                      National Basketball Association (NBA)

                                      Inspired to enter your own work?

                                      Entries to the 4th Hashtag Sports Awards will open on January 5, 2022. Sign up below to receive announcements and special promotions.