2024 Shortlist

Congratulations to the nominees of the 6th Annual Hashtag Sports Awards for their excellence in engagement as selected by The Engagement Academy of Sports Entertainment.

The winners of this year's awards will be announced live on June 6, 2024 in NYC.

Brand & Partnership

View the 2023 award winners

Best Action Sports Partnership

Optimizing Social Media for Action Sport Events

Videocites

Polaris Factory Racing

Wasserman, Polaris

Best Sports Betting Partnership

BetMGM x Foul Territory

BetMGM

Best Esports or Gaming Partnership

BMW Hypnopolis

Jung von Matt SPORTS

G2 Esports x Ralph Lauren: A Limited Capsule Collection

G2 Esports, Ralph Lauren

GilletteLabs x Razer

GilletteLabs, Razer, Ketchum

Madden NFL 24 Championship Series

Electronic Arts, NFL

Campaigns & Marketing

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Best Communications Strategy

BetMGM Is for Everyone

BetMGM

UEFA Euro 2024 - The Bigger Draw

Jung von Matt SPORTS

BODYARMOR Sports Drink x Field Of Fake

BODYARMOR Sports Drink

Gatorade Player of the Year

Gatorade, PepsiCo

Launching the Washington Wizards x Robinhood Partnership

Monumental Sports & Entertainment

NFLPA Player Team Report Cards

NFLPA

Super Bowl LVIII Across TelevisaUnivision

TelevisaUnivision

Sparkasse "Unhide the Price“

Jung von Matt SPORTS, Newsroom der Sparkassen Finanzgruppe

We're Back

Sela, Newcastle United

WNBA Canada Game presented by Tangerine

NBA Canada

Best Event or Experiential Campaign

UEFA Euro 2024 - The Bigger Draw

Jung von Matt SPORTS

Brooklyn Nets in Paris

BSE Global, Brooklyn Nets

adidas Goals Everywhere

Jung von Matt SPORTS

The Heist IST CG Social Activation

Translation

Minnesota Timberwolves City Edition Unveil

Minnesota Timberwolves

NBA In-Season Tournament Red Carpet

Jack Morton Worldwide, NBA

Washington Wizards: Style Showcase

Monumental Sports & Entertainment

WrestleMania XL Kickoff

WWE

Best Launch Campaign

Broncos’ Alternate Helmet Launch

Denver Broncos

Colorado Rapids – New Day Kit

Colorado Rapids Soccer Club

Creamsicle Launch

Tampa Bay Buccaneers

GilletteLabs x Razer

GilletteLabs, Razer, Ketchum

LAFAVRE + Jacksonville Jaguars Collaboration

Jacksonville Jaguars

adidas Matchball for Euro 2024

Jung von Matt SPORTS

NBA In-Season Tournament Courts Launch

NBA

Seattle Seahawks Throwback

Seattle Seahawks

Seattle Sounders Brand Evolution

Seattle Sounders FC

Best Global Campaign

UEFA Euro 2024 - The Bigger Draw

Jung von Matt SPORTS

Brooklyn Nets in Paris

BSE Global, Brooklyn Nets

GilletteLabs x Razer

GilletteLabs, Razer, Ketchum

Content

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Best Athlete Storytelling

Candace Parker: Unapologetic

ESPN Films

From ____ to Brooklyn

BSE Global, Brooklyn Nets

March Madness - College Road Trip (NCAA)

NCAA

M’VP: A Champ’s Diary

WNBA

The Players’ Tribune’s Juntas

The Players’ Tribune

Podcast P with Paul George

Wave Sports + Entertainment

Quarterback

Omaha Productions

Wolverine Maize and Blue Collar Campaign

Wolverine Boots & Apparel

Best Life or Legacy Tribute

4EVER Kevin Harvick

Stewart-Haas Racing

Billie Jean King

USTA

Prototype: The Legacy of Rondé Barber

Tampa Bay Buccaneers

Tom Brady Tribute

The Famous Group, New England Patriots

Best Use of Fan-Generated Content

TikTok Interactive Filter

LiveDuel

2023 UEFA Champions League Final Kick Off Show by Pepsi

PepsiCo

Design & Creative

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Best GRAPHIC Art or DESIGN

Chicago Bulls Design Team – 2023-24 Season

Chicago Bulls

Duuuval Designs

Jacksonville Jaguars

IFA Social Media Grid

Team IFA

Palette of Pride: AFCON 2023

ARQAM, Confederation of African Football (CAF)

Whole Squad Ready

Dimes Studio

Best Photography

The 3D Effect by Travis Ellison (Multi-Sports)

Travis Ellison Productions

Air Time

Christiaan Hart Photography

Chicago Bulls – “Perspectives”

Chicago Bulls

New York Jets Home Opener Photo Series

New York Jets

Night Night: Stephen Curry's 50-point Game 7

Golden State Warriors

Best Use of Animation or Motion Graphics

Aliyah Boston Wins WNBA 2023 Rookie of the Year

Indiana Fever, STN Digital

Chicago Bulls 90's Video Game Inspired Schedule Release

Chicago Bulls

The Heist IST CG Social Activation

Translation

Hero Ball

Bleacher Report

BMW Hypnopolis

Jung von Matt SPORTS

More Than Game

WNBA

Best Use of Visual Storytelling

The 3D Effect by Travis Ellison

Travis Ellison Productions

Blake Proehl: Right Where You Need To Be

Minnesota Vikings

adidas Goals Everywhere

Jung von Matt SPORTS

Photo Essay: Traveling with the Green Bay Packers

Green Bay Packers

Fan Experience

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Best Engagement Through Esports or Gaming

Apex Legends Global Series Year 3 World Championship

Electronic Arts, Respawn, Esports Engine (EFG)

District E Powered by Ticketmaster

Monumental Sports & Entertainment

GilletteLabs x Razer

GilletteLabs, Razer, Ketchum

BMW Hypnopolis

Jung von Matt SPORTS

Best OTT, CTV, or Streaming Experience

DAZN Rise

DAZN

Transmit

Transmit

Best Use of Metaverse

Courtside with the NBA

NBA

NBA Space

NBA

Transformers: Rise of the Beasts Mixed Reality

The Famous Group, Paramount Pictures

Impact

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Best Employee ENgagement

Monumental Sports & Entertainment Cultural Immersion Experiences

Monumental Sports & Entertainment

Inspiring TCS Employees Through Running

Tata Consultancy Services (TCS)

Win With WIT - The Inaugural Summit

WIT

Best Engagement for Good

The Angel City Effect

Angel City Football Club, DoorDash, Sprouts

The Coach Knapp Memorial Fund

The Coach Knapp Memorial Fund

Colorado Rapids – New Day

Colorado Rapids Soccer Club

Good Deeds Cup

Momentum Worldwide

LPGA Foundation (LPGA*USGA Girls Golf) – One Million MORE Girls Campaign

LPGA Foundation

@Palmeiras Not Found

End to End Group

WSL One Ocean

World Surf League, WSL One Ocean

Sparkasse "Unhide the Price“

Jung von Matt SPORTS, Newsroom der Sparkassen Finanzgruppe

Excellence in Multicultural Storytelling

Table Talk: Cam Bynum & Family Discuss Their Filipino Culture

Minnesota Vikings

Podcast

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Best Sports Betting or Fantasy Sports Podcast

Bear Bets: A FOX Sports Gambling Show

FOX Sports

Best Women's Sports Podcast

90min’s ‘Life’s a Pitch’ Podcast

90min, Minute Media

The Business Case For Women’s Sports

GOALS

Social Media

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Best Instagram Presence

House of Highlights Instagram

House of Highlights

@NBA

NBA

US Open Instagram

USTA

Best YouTube Presence

Club Shay Shay

The Volume

House of Highlights YouTube

House of Highlights

Los Angeles Chargers YouTube

Los Angeles Chargers

NBA YouTube

NBA

BEST USE OF Other Platform

The Fastest Growing Sports Community

PrizePicks

@NBA Snapchat

NBA

Best Other Platform Presence

@NBA Threads

NBA

Top Rank Boxing en Español

Top Rank

Best TikTok Presence

African Football Roars on TikTok: AFCON 2023 Triumph

ARQAM, Confederation of African Football (CAF)

Broadcast Boys

House of Highlights

Brooklyn Nets on TikTok

BSE Global, Brooklyn Nets

Los Angeles Chargers TikTok

Los Angeles Chargers

@NBA TikTok

NBA

Nerd Sesh

The Volume

MLS NEXT on TikTok

MLS

Tennis Unhinged on US Open TikTok

USTA

Video

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Best Advertisement: 60 Sec and Under

adidas: The Super Bowl Winning Throw

We Are Social US Sport

BetMGM Is for Everyone

BetMGM

Betr: Save Your Sundays

Betr

More Than Game

WNBA

Topps "The Most Special Collectibles"

Jung von Matt SPORTS

NBA Represent

NBA

Best Advertisement: 61 Sec And Over

Join Us In The Wall

LA Clippers

Monday Night Football with Peyton and Eli: Season 3 Auditions

Omaha Productions

Protect This House

Tool

Sundays in Atlanta

Atlanta Falcons

McDonald's "We the (In)visible"

Jung von Matt SPORTS

Best Documentary: Short-Form

The Godfather in Repose: Mike Metzger

Taublieb Films

The Profile – Franke Luvu

Team IFA

Best Original Film or Series: Long-Form

Drive On: LPGA All Access

toldright, LPGA

Flight 23: Ascension

New York Jets

Pass The Rock

NBA

Road to TrackTown

TrackTown USA

Women’s World Cup NOW

FOX Sports

*Special Achievement

*Special Achievement honors will be announced live on June 6, 2024.

*Overall Excellence

*Organizations with the most honors within their peer group during the awards season are considered for the "Of The Year" Awards for Outstanding Achievement in Overall Engagement.

Top Honors will be announced live on June 6, 2024.

Celebrate in NYC

Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate nominated work and reveal the winners of this year's awards live during the show.

 

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