2024 Shortlist
Congratulations to the nominees of the 6th Annual Hashtag Sports Awards for their excellence in engagement as selected by The Engagement Academy of Sports Entertainment.
The winners of this year's awards will be announced live on June 6, 2024 in NYC.
Brand & Partnership
View the 2023 award winners
Best Action Sports Partnership
Optimizing Social Media for Action Sport Events
Videocites
Wasserman, Polaris
Best Brand Experience or Activation
Cleveland Browns Dawg Pound Logo Redesign Campaign
WIT
Google — WNBA All-Star Las Vegas Activation 2023
Jung von Matt SPORTS
NBA
Momentum Worldwide
”Signed, Toronto” WNBA Logo Sculpture
NBA Canada
Transformers: Rise of the Beasts Mixed Reality
The Famous Group, Paramount
Women’s College Basketball Takes Center Stage with Ally Tipoff
Ally Financial
2023 UEFA Champions League Final Kick Off Show by Pepsi®
PepsiCo
Sela, Newcastle United
Best Brand Sponsorship
Chicago Bulls x American Express
Chicago Bulls
Chicago Bulls
EA SPORTS: Accelerating Sports Fandom and Maximizing Engagement with Athlete Partners
EA SPORTS
Ready. Set. CO with UCHealth and Coach Prime
UCHealth
The Grant Thornton Invitational - Two Tours. One Competition.
Grant Thornton LLP
Wasabi Technologies and Liverpool Football Club
Wasabi Technologies
Best College Sports Sponsorship
EA SPORTS and OneTeam Partners NIL Opt-In Program for EA SPORTS College Football 25
EA SPORTS, OneTeam Partners, CLC/Learfield
Powerade
Powerade
Ready. Set. CO with UCHealth and Coach Prime
UCHealth
Stats Perform x FedEx Ground x FCS
Stats Perform, FedEx Ground
Wolverine Maize and Blue Collar Campaign
Wolverine Boots & Apparel
Best Esports or Gaming Partnership
G2 Esports x Ralph Lauren: A Limited Capsule Collection
G2 Esports x Ralph Lauren
GilletteLabs, Razer, Ketchum
Madden NFL 24 Championship Series
Electronic Arts & NFL
Best Women's Sports Partnership
Ally and Disney/ESPN Create First of Its Kind Media Deal Leading With Women’s Sports
Ally Financial
Crossover at Kinnick: Iowa Women’s Basketball Hosts Exhibition Game in Kinnick Stadium
University of Iowa
Parity
Tangerine: Presenting Partner of the 2023 WNBA Canada Game
NBA Canada
‘Winning’ the World Cup and Giving Recognition to Our Forgotten Trailblazers
PUMA, Bursty
Most Creative Partnership With Athlete or Influencer
Angel Reese Women’s March Madness Embed
Bleacher Report
FOX Sports x Dos Equis ”Friday Night Dos”
FOX Sports, Dos Equis
Tata Consultancy Services (TCS)
Ready. Set. CO with UCHealth and Coach Prime
UCHealth
Reyes Coca-Cola Bottling presents The Billy Goat Tavern Pop-Up
The Chicago Cubs
TOPPS "The Most Special Collectibles"
Jung von Matt SPORTS
NBA
Washington Capitals: Title IX Jersey Campaign X Sass Studios
Washington Capitals
Most Creative Partnership
4EVER Kevin Harvick with Busch Light and Budweiser
Stewart-Haas Racing
Videocites x NBA: Pioneering Innovation Through Creative Partnerships
Videocites
Campaigns & Marketing
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Best Communications Strategy
BetMGM
UEFA Euro 2024 - The Bigger Draw
Jung von Matt SPORTS
BODYARMOR Sports Drink x Field Of Fake
BODYARMOR Sports Drink
Gatorade, PepsiCo
Launching the Washington Wizards x Robinhood Partnership
Monumental Sports & Entertainment
NFLPA Player Team Report Cards
NFLPA
Super Bowl LVIII Across TelevisaUnivision
TelevisaUnivision
Jung von Matt SPORTS, Newsroom der Sparkassen Finanzgruppe
Sela, Newcastle United
WNBA Canada Game presented by Tangerine
NBA Canada
Best Event or Experiential Campaign
UEFA Euro 2024 - The Bigger Draw
Jung von Matt SPORTS
BSE Global, Brooklyn Nets
Jung von Matt SPORTS
The Heist IST CG Social Activation
Translation
Minnesota Timberwolves City Edition Unveil
Minnesota Timberwolves
NBA In-Season Tournament Red Carpet
Jack Morton Worldwide, NBA
Washington Wizards: Style Showcase
Monumental Sports & Entertainment
WWE
Best Integrated Campaign
50th Anniversary of Equal Prize Money at the US Open
USTA
BetMGM
BSE Global, Brooklyn Nets
GilletteLabs, Razer, Ketchum
Minute Media’s ’Here to Stay’ Campaign
Minute Media
Minnesota Vikings
NBA In-Season Tournament – The Heist
NBA
Premier Lacrosse League: Welcome Home, from Whirlpool
Premier Lacrosse League
Washington Capitals: Reverse Retro
Washington Capitals
Washington Wizards: City Edition Uniform, Cherry Blossom
Monumental Sports & Entertainment
Best Launch Campaign
Broncos’ Alternate Helmet Launch
Denver Broncos
Colorado Rapids Soccer Club
Tampa Bay Buccaneers
GilletteLabs, Razer, Ketchum
LAFAVRE + Jacksonville Jaguars Collaboration
Jacksonville Jaguars
adidas Matchball for Euro 2024
Jung von Matt SPORTS
NBA In-Season Tournament Courts Launch
NBA
Seattle Seahawks
Seattle Sounders Brand Evolution
Seattle Sounders FC
Best Social Media CamPaign
The Larry O’Brien Trophy’s NBA Finals Bucket List
NBA
Monday Night Football with Peyton and Eli: Season 3 Auditions
Omaha Productions
Minnesota Timberwolves 2023-24 Schedule Release
Minnesota Timberwolves
Minnesota Vikings Winter Whiteout
Minnesota Vikings
NFLPA
End to End Group
End to End Group
Talladega: The Ballad of Stewart-Haas Racing
Stewart-Haas Racing
Best Global Campaign
Jung von Matt SPORTS
BSE Global, Brooklyn Nets
GilletteLabs, Razer, Ketchum
Content
View the 2023 award winners
Best Athlete Storytelling
ESPN Films
BSE Global, Brooklyn Nets
March Madness - College Road Trip (NCAA)
NCAA
WNBA
The Players’ Tribune
Wave Sports + Entertainment
Omaha Productions
Wolverine Maize and Blue Collar Campaign
Wolverine Boots & Apparel
Best Branded Content
adidas: The Super Bowl Winning Throw
We Are Social US Sport
Aon x The 44th Ryder Cup | Defining Decisions
Aon
Tool
The Home Depot ”College GameDay Built By Doers”
The Home Depot, Octagon
MYND presents The Wrigley Field Meditation Series
The Chicago Cubs
LG Presents: The Rivalries (Season 2)
LG, HS Ad, Shoot To Kill NYC
Sela, Newcastle United
Xfinity ”Real Deal” Campaign with Team Whistle
Team Whistle, Xfinity
Best Life or Legacy Tribute
Stewart-Haas Racing
USTA
Prototype: The Legacy of Rondé Barber
Tampa Bay Buccaneers
The Famous Group
Best Use of Culture, Music or Entertainment
Bleacher Report’s Courtside Correspondent
Bleacher Report
Chicago Bulls 90’s Video Game Inspired Schedule Release
Chicago Bulls
The Volume
LL Cool J x The Roots – In-Season Tournament Anthem
NBA
Los Angeles Chargers 2023 Anime Schedule Release
Los Angeles Chargers
Minnesota Vikings: Vintage Shopping
Minnesota Vikings
Bleacher Report
New York Jets X Method Man Campaign
New York Jets
Reyes Coca-Cola Bottling presents The Billy Goat Tavern Pop-Up
The Chicago Cubs
NBA
Best Women’s Sports Content
Athletes Unlimited
Clemson Gymnastics Creative Solutions
Clemson Athletics
LPGA, toldright
Free Rein Eps. 4: The World-Class Women of Woodbine
Woodbine Entertainment
Just Women’s Sports – The 91st
Just Women’s Sports
’The Shot’ - 25th Year Anniversary of Se Ri Pak’s Win at the 1998 U.S. Women’s Open
LPGA
‘Winning’ the World Cup and Giving Recognition to Our Forgotten Trailblazers
PUMA, Bursty
FOX Sports
Best Use of Fan-Generated Content
LiveDuel
2023 UEFA Champions League Final Kick Off Show by Pepsi
PepsiCo
Design & Creative
View the 2023 award winners
Best ART DIRECTION
BSE Global, Brooklyn Nets
Chicago Bulls Design Team – 2023-24 Season
Chicago Bulls
Duke Women's Basketball Social Graphics Package (2023-24)
DIMES Studio
Team IFA
Top Rank Boxing – Devin Haney vs Vasiliy Lomachenko Event Announcement
Top Rank Boxing
Best GRAPHIC Art or DESIGN
Chicago Bulls Design Team – 2023-24 Season
Chicago Bulls
Jacksonville Jaguars
Team IFA
ARQAM, Confederation of African Football (CAF)
DIMES Studio
Best Photography
The 3D Effect by Travis Ellison (Multi-Sports)
Travis Ellison Productions
Christiaan Hart Photography
Chicago Bulls – “Perspectives”
Chicago Bulls
New York Jets Home Opener Photo Series
New York Jets
Night Night: Stephen Curry's 50-point Game 7
Golden State Warriors
Best Use of Animation or Motion Graphics
Aliyah Boston Wins WNBA 2023 Rookie of the Year
Indiana Fever, STN Digital
Chicago Bulls 90's Video Game Inspired Schedule Release
Chicago Bulls
The Heist IST CG Social Activation
Translation
Bleacher Report
Jung von Matt SPORTS
WNBA
Best Use of Visual Storytelling
The 3D Effect by Travis Ellison
Travis Ellison Productions
Blake Proehl: Right Where You Need To Be
Minnesota Vikings
Jung von Matt SPORTS
Photo Essay: Traveling with the Green Bay Packers
Green Bay Packers
Fan Experience
View the 2023 award winners
Best App or Mobile Experience
Atlanta Falcons & Atlanta United: Enhancing the Mobile Fan Experience
AMB Sports & Entertainment, Atlanta Falcons, Atlanta United Futbol Club
FOX Sports’ Women’s World Cup Hub
FOX Sports
How LALIGA Uses AI to Create Vertical Highlights for its App
LALIGA, WSC Sports
Milwaukee Bucks & Rover - Personalized Season Review Experience
Milwaukee Bucks & Rover
Minnesota Vikings Winter Whiteout Rover Experience Minnesota Vikings
Minnesota Vikings
Major League Baseball (MLB)
WNBA
Best New Fan Experience
The Famous Group
Baseball United Live Virtual Draft
Baseball United
LALIGA
The Heist IST CG Social Activation
Translation
Monday Night Football with Peyton and Eli: AR Table
Omaha Productions
Overtime Elite x adidas All-Star Weekend Showcase
Overtime Elite, adidas
Momentum Worldwide
NBA
BRC Imagination Arts
US Open AI Commentary with IBM watsonx
IBM
Best Engagement Through Esports or Gaming
Apex Legends Global Series Year 3 World Championship
Electronic Arts, Respawn, Esports Engine (EFG)
District E Powered by Ticketmaster
Monumental Sports & Entertainment
GilletteLabs, Razer, Ketchum
Jung von Matt SPORTS
Best Use of Gamification
Tradable Bits, MLSE
IndyClassic College Basketball Fan Activations
QuizWizards
NBA Play: Daily Interactive Games in the NBA App
NBA
Premier Lacrosse League
LiveDuel
Best Use of Metaverse
NBA
NBA
Transformers: Rise of the Beasts Mixed Reality
The Famous Group, Paramount
Best Use of Technology
Data-Driven Broadcasts Powered by Genius Sports
Genius Sports
EA SPORTS: Blurring the Line Between Immersive Gaming and IRL Fandom
EA SPORTS
The Famous Group
Machine Learning on Thursday Night Football
Amazon Prime Video
MLB
Monday Night Football with Peyton and Eli: AR Table
Omaha Productions
PrizePicks
US Open AI Commentary with IBM watsonx
IBM
Best Website
Ally Financial
FOXSports.com’s Women’s World Cup Hub
FOX Sports
Chicago Bears
NBA
Seattle Seahawks
Impact
View the 2023 award winners
Best Employee ENgagement
Monumental Sports & Entertainment Cultural Immersion Experiences
Monumental Sports & Entertainment
Inspiring TCS Employees Through Running
Tata Consultancy Services (TCS)
Win With WIT - The Inaugural Summit
WIT
Best Engagement for Good
Angel City Football Club, DoorDash, Sprouts
The Coach Knapp Memorial Fund
Colorado Rapids Soccer Club
Momentum Worldwide
LPGA Foundation (LPGA*USGA Girls Golf) – One Million MORE Girls Campaign
LPGA Foundation
End to End Group
World Surf League, WSL One Ocean
Jung von Matt SPORTS, Newsroom der Sparkassen Finanzgruppe
Diversity, Equity, Inclusion & Belonging
43 Oak Foundation Partnership with UBS, UBS Arena and the New York Islanders
UBS
Ally’s Bold Commitment to Advancing Inclusivity in NASCAR
Ally Financial
ESPN Films
The Grant Thornton Invitational – Two Tours. One Competition
Grant Thornton LLP
Jets x Bears UK Girls Flag Football League
New York Jets
NFL Players Association
Minnesota Vikings
McDonald's "We the (In)visible"
Jung von Matt SPORTS
Excellence in Black Storytelling
Aliyah Boston Wins WNBA 2023 Rookie of the Year
Indiana Fever, STN Digital
The Volume
How Tiafoe vs. Shelton at the 2023 US Open is a Game-Changer for Tennis
USTA
NHL, 7 and EH! Dream Productions
STN Digital
Washington Capitals: ”Caps 11” Original Song
Washington Capitals
Excellence in Multicultural Storytelling
Table Talk: Cam Bynum & Family Discuss Their Filipino Culture
Minnesota Vikings
Podcast
View the 2023 award winners
Best Athlete Podcast
Betr
The Volume
Bleacher Report
Maxey on the Mic, from iHeartPodcasts & NBA
On Base with Mookie Betts
The Players’ Tribune “Sometimes I Hoop” Podcast
The Players’ Tribune
Best Podcast
Four Years of Heat, from iHeartPodcasts & NBA
iHeartPodcasts, NBA
The Joel Klatt Show: Big Noon Conversations
FOX Sports
New Heights with Jason and Travis Kelce
Wave Sports + Entertainment
The Old Man and the Three with JJ Redick and Tommy Alter
Wondery
Over the Top with Beadle and Rosenberg
Wondery
Six Trophies with Jason Concepcion and Shea Serrano
Wondery
Best Women's Sports Podcast
90min’s ‘Life’s a Pitch’ Podcast
90min, Minute Media
The Business Case For Women’s Sports
GOALS
View the 2023 award winners
Best Instagram Presence
House of Highlights
NBA
USTA
Best YouTube Presence
The Volume
House of Highlights
Los Angeles Chargers
NBA
Best Use of Multi-Platform
Chase Center hosts Haney vs. Prograis
Golden State Warriors
Delta, Octagon
TOPPS "The Most Special Euro Collectibles"
Jung von Matt SPORTS
@NBAFinalsTrophy NBA Finals Bucket List
NBA
Overtime
Washington Wizards: 25th Anniversary Social Media Campaign
Monumental Sports & Entertainment
Best TikTok Presence
African Football Roars on TikTok: AFCON 2023 Triumph
ARQAM, Confederation of African Football (CAF)
House of Highlights
BSE Global, Brooklyn Nets
Los Angeles Chargers
NBA
The Volume
MLS
Tennis Unhinged on US Open TikTok
USTA
Video
View the 2023 award winners
Best Advertisement: 60 Sec and Under
adidas: The Super Bowl Winning Throw
We Are Social US Sport
BetMGM
Betr
WNBA
TOPPS "The Most Special Collectibles"
Jung von Matt SPORTS
NBA
Best Advertisement: 61 Sec & Over
LA Clippers
Monday Night Football with Peyton and Eli: Season 3 Auditions
Omaha Productions
Tool
Atlanta Falcons
McDonald's "We the (In)visible"
Jung von Matt SPORTS
Best Original Film or Series: Short-Form
It’s Ludacris: Hip-Hop Artist and Falcons Mascot Go Viral for Aerial Stunts
Atlanta Falcons
NBA
Best Documentary: Long-Form
New York Jets
”Bring it Home” — Denver Nuggets Championship Docuseries
NBA
ESPN Films
BSE Global, Brooklyn Nets
Omaha Productions
Prototype: The Legacy of Rondé Barber
Tampa Bay Buccaneers
NCAA
’The Shot’ – 25th Year Anniversary of Se Ri Pak’s Win at the 1998 U.S. Women’s Open
LPGA
Atlanta Falcons
Minnesota Vikings
Best Original Film or Series: Long-Form
toldright, LPGA
New York Jets
NBA
TrackTown USA
FOX Sports
Best Short-Form Video
Birds Eye View: Atlanta Falcons Overhead Roof Camera Angle
Atlanta Falcons
Betr
Eagles Players Mic’d Up at the NLCS
Bleacher Report
ESPN College Football Anthem: Something Real
Cameron Good
LA Clippers 2023-24 Season Open Video
LA Clippers
Minnesota Vikings
Bleacher Report
The Story of AFCON Unwrapped: Short Stories, Big Impact
ARQAM, Confederation of African Football (CAF)
Best Use of Live Video
Creator League 5v5 Basketball from House of Highlights
House of Highlights
The Famous Group
Gil’s Arena presented by Underdog Content Network
Underdog
The Volume
SailGP’s Mubadala Season 3 Grand Final Live Stream
SailGP
FOX Sports
*Overall Excellence
*Organizations with the most honors within their peer group during the awards season are considered for the "Of The Year" Awards for Outstanding Achievement in Overall Engagement.
Top Honors will be announced live on June 6, 2024.
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate nominated work and reveal the winners of this year's awards live during the show.
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