2023 WINNERS

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Congratulations to the winners of the 5th Annual Hashtag Sports Awards for their excellence in engagement. View all of the 2023 shortlist nominations.

Brands & Partnerships

View this category's nominations

Best Brand Experience or Activation

Ted Lasso x EA SPORTS FIFA 23

EA SPORTS and AppleTV+

Best Brand Sponsorship

BMO x Chicago Bulls

Chicago Bulls

Most Creative Partnership

Ted Lasso x EA SPORTS FIFA 23

EA SPORTS and AppleTV+

Most Creative Partnership (With an Athlete or Influencer)

The Eli Manning Show Featuring Fivio Foreign

New York Giants

Best NIL Program or Partnership

Campus Cast Live: East Lansing Edition

Playfly Sports

Best Women’s Sports Partnership

New York Liberty & Xbox Partnership

New York Liberty & Xbox

Campaigns & Marketing

View this category's nominations

Best Integrated Marketing Campaign

The Nonstop NBA

NBA, Translation

Best Social Media Campaign

#NBA75 Celebration

NBA

Best Sports Communications Strategy

The Successful Effort to Bring Brittney Griner Home

Wasserman

Content

View this category's nominations

Best Athlete Storytelling

presented with Content Capital Group

The Captain

ESPN+

Best Branded Content or Series

McEnroe vs. McEnroe

FCB New York, AB InBev – Michelob ULTRA

Best Life or Legacy Tribute

Serena Pack

FCB New York, AB InBev – Michelob ULTRA

Best Original Content or Series (10 min+)

McEnroe vs. McEnroe

FCB New York, AB InBev – Michelob ULTRA

Best Original Content or Series (Under 10 min)

Vikings Friday Challenge Series

Minnesota Vikings

Best Short-form Video

Serena Williams US Open Tribute

USTA

Best Sports Podcast

New Heights with Jason & Travis Kelce

Wave Sports + Entertainment

Best Use of Fan-Generated Content

Michelob Guy

Wieden+Kennedy

Best Women’s Sports Content

Serena Pack

FCB New York, AB InBev – Michelob ULTRA

Creativity

View this category's nominations

Best in Graphic Design

Serena Pack

FCB New York, AB InBev – Michelob ULTRA

Best in Sports Photography

The Catch: Justin Jefferson Stuns in Buffalo

Minnesota Vikings

Best Use of Culture, Music, or Entertainment

Ted Lasso x EA SPORTS FIFA 23

EA SPORTS and AppleTV+

Best Use of Motion Graphics or Animation

McEnroe vs. McEnroe

FCB New York, AB InBev – Michelob ULTRA

Fan Experience

View this category's nominations

Best App or Mobile Experience

Buzzer

Buzzer

Best Engagement Through Esports or Gaming

Ted Lasso x EA SPORTS FIFA 23

EA SPORTS and AppleTV+

Best Engagement Through NFTs or Digital Collectibles

THE AUROCHS NFT: 23 Artists x Chicago Bulls

Chicago Bulls

Best New Fan Experience

The Bell Canadiens Escape Room

Montreal Canadiens

Best OTT or Streaming Experience

Thursday Night Football – Prime Vision with Next Gen Stats

Amazon Prime Video

Best Use of Gamification

Gaming Society

Gaming Society

Best Use of Technology

McEnroe vs. McEnroe

FCB New York, AB InBev – Michelob ULTRA

Best Website

FOXSports.com - World Cup Hub

FOX Sports

Impact

View this category's nominations

Best Engagement for Good

Nedd Brockmann and Bursty

Bursty

Diversity, Equity, & Inclusion in Sports

The Premier Lacrosse League x Method Man x Champion Collaboration

The Premier Lacrosse League

Best in Employee Engagement

The Power of Business Resource Groups and Employee Engagement

DraftKings

Excellence in Black Storytelling

Black Stars of LaLiga

LaLiga

Excellence in Multicultural Storytelling

Warriors Invigorate Japan Audience on Social For Japan Games

Golden State Warriors

Social Media

View this category's nominations

Best Digital Creator or Sports Influencer

Ari Chambers

HighlightHER

Best Use of Live Video

World Cup NOW

FOX Sports

Instagram

Michelob Guy

Wieden+Kennedy

SNAPCHAT

This Day In Sports

Playmaker

Twitter

Michelob Guy

Wieden+Kennedy

Sports Betting

View the 2022 award winners

Best Sports Betting Content

Betr Media

Betr

Best Sports Betting Partnership

Gaming Society

Gaming Society

*Special Achievement

presented with  horizontal wid white e

For 2023, the Engagement Academy has elected to award co-honors in the following categories: Engagement Executive of the Year, Next Up, and Social Media Team of the Year.

View this category's nominations.

Engagement Executive of the Year

Bob Carney

NBA

Emily Hofer

World Surf League

Next Up

Ari Chambers

Warner Bros. Discovery Sports

Emma Wakely

Snap Inc.

Social Media Team of the Year

NCAA Championships

NCAA

US Open

USTA

Outstanding Intern Contribution

Shota Kodama

Golden State Warriors

EVOLUTION AWARD

Richard Jefferson

Overall Excellence

For the first time, the Engagement Academy has elected to give the award for overall excellence in engagement as separate designations for an organization, agency, and brand.

This prestigious honor is given to an entrant in their peer group that is among the highest cumulative rating across all categories.

View the 2022 award winner.

Organization of the Year for Engagement Excellence

NBA

Agency of the Year for Engagement Excellence

FCB New York

Brand of the Year for Engagement Excellence

Michelob ULTRA


Join the engagement elite

The open call for entries is open October 31, 2023 - March 4, 2024.


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