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                                      2021 SHORTLIST

                                      hashtagsportsawards

                                      CLUB SHAY SHAY

                                      Entrant Company: FOX Sports

                                      FINALIST

                                      Best Sports Podcast

                                      Club Shay Shay

                                      ABOUT THIS ENTRY

                                      "Club Shay Shay" is a weekly podcast hosted by Shannon Sharpe, three-time Super Bowl Champion, Pro Football Hall of Famer and co-host of FS1 daily studio program SKIP & SHANNON: UNDISPUTED.

                                      How does this represent “Excellence in Engagement”?

                                      “Club Shay Shay” allows Sharpe to flex his interview muscles, giving fans a deeper, more personal look into the lives of the athletes and celebrities they love. The episodes provide a level of access and connection that cannot be achieved in the average cable TV segment. Sharpe’s connection with his guests draws the listener in, resulting in an engaging and authentic experience. When the podcast hit 1M downloads, Sharpe answered listener, aka “VIP member,” questions to celebrate Platinum Week at “The Club.”

                                       

                                      Objective: Each week Sharpe sits down with an athlete, celebrity or entertainer to discuss their career paths and personal journeys. The podcast’s mission is simple: give today’s luminaries a place to talk openly about triumphs and failures on their rise to prominence, offering inspiration to listeners. Launched in September 2020, “Club Shay Shay” has already welcomed a slew of high-profile guests, including Snoop Dogg, Floyd Mayweather, Ice Cube, Travis Kelce and Chris Tucker, plus Shannon's brother and former NFL standout Sterling Sharpe for a candid conversation about their early years growing up in rural Georgia.

                                      Strategy & Execution: A former tight end for the Denver Broncos and Baltimore Ravens, Sharpe joined FOX Sports in 2016 as co-host of SKIP & SHANNON: UNDISPUTED on FS1. With a quick wit, sharp fashion sense and his finger on the pulse of the cultural Zeitgeist, Sharpe moves easily between the worlds of sports and entertainment. A gifted interviewer, the podcast’s longform format allows Sharpe the opportunity to have genuine, meaningful and revealing conversations.

                                      “Club Shay Shay” is a multi-media podcast, available in audio and video formats on various platforms including Apple, Spotify, YouTube, Twitter and the FOX Sports app. New episodes are released as audio-only on Monday mornings, and video is published the following day. This rollout strategy was devised to tap into two different audiences, thereby maximizing the podcast’s reach.


                                      Results:

                                      "Club Shay Shay" was named one of the top sports podcasts of the year by Spotify. The podcast’s YouTube channel was the fastest in FOX Sports history to reach 100K subscribers, earning the program a YouTube Creator Award. In just one season (25 episodes), “Club Shay Shay” has 1M downloads, 75M video views and more than 375K YouTube subscribers.

                                      PRODUCTION

                                      FOX Sports

                                       

                                      CREDITS

                                      Eric Shanks
                                      CEO
                                      Fox Sports
                                       
                                      President, National Networks
                                      FOX Sports
                                       
                                      EVP, Digital,
                                      FOX Sports
                                       
                                      VP, Digital
                                      FOX Sports
                                       
                                      Shannon Sharpe
                                      Host
                                      Fox Sports
                                       
                                      Director, Short-Form Digital
                                      FOX Sports 
                                       
                                      Creative Producer, FS1 Social & Short-Form Digital
                                      Fox Sports
                                       
                                      Producer, FS1 Social & Short-Form Digital
                                      Fox Sports
                                       
                                      Senior Digital Video Editor
                                      Fox Sports
                                       
                                      Sr Director, Video, FOX Sports
                                       
                                      Senior Digital Video Associate
                                      Fox Sports
                                       
                                      Senior Manager, Web Video Production
                                      Fox Sports
                                       
                                      Digital Editorial Designer
                                      FOX Sports
                                       
                                      Associate Manager, Digital Production
                                      FOX Sports
                                       
                                      Manager, Digital
                                      FOX Sports
                                       
                                      Sr. Digital Video Associate
                                      FOX Sports
                                       

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