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                                      🎉 2022 Shortlist

                                      100K CAMS: THE BUSCH LIGHT CLASH AT THE COLISEUM

                                      Entrant: NASCAR

                                      NOMINEE 
                                      • Best Use of Fan-Generated Content

                                      100k-Cams-The-Busch-Light-Clash-at-The-Coliseum

                                      ABOUT THIS ENTRY

                                      The NASCAR Productions team ideated and executed unique fan-generated content around one of the most highly anticipated races of the 2022 season, the 2022 Busch Light Clash at the LA Memorial Coliseum. Fans from across the country and inside of the LA Memorial Coliseum documented their race-day experience, from wherever they were, and shared their videos on social media. This content was then gathered and turned into world-class content for FOX Sports.

                                      How does this represent “Excellence in Engagement”?

                                      Without engagement there is no content in this case. 100k cams is a fully reliant on the engagement of the NASCAR fan to record, post and tag their full experience at the LA Memorial Coliseum or from their own home to document their race-day experience.

                                      Objective: Create compelling documentary content showcasing the Busch Light Clash at The Coliseum and drive fan engagement around the event by producing a post-event documentary created from fan-submitted content.

                                      Strategy & Execution: Create a campaign leading up to the event informing fans on how to document their experience in person or at home and upload the videos to social media, tagging #100kcams. The hashtags helped aggregate content on each platform that was used in the final edit of 100k Cams. NASCAR’s group of producers combed through thousands of posts hand picking the best for the final cut of what would become the ultimate piece of NASCAR fan/user generated content.

                                      Results: The results of the 100k Cameras were stellar. The NASCAR team was able to execute a turnkey, network TV race-day documentary from the fans point of view that aired on FS1 following the Daytona 500 qualifying races. The team was able to successfully pull viewers in to experience the Busch Light Clash through the eyes of diverse race fans from in-venue and across the country and let those fans who participated relive their experience on national television.

                                      Production

                                      NASCAR, FOX Sports


                                      Credits

                                      Tim Clark
                                      Executive Producer / Senior Vice President and Chief Digital Officer
                                      NASCAR

                                      Amy Anderson
                                      Executive Producer / Head of Content Strategy
                                      NASCAR

                                      Lindsay Mandia
                                      Vice President of Production
                                      FOX Sports

                                      Jeff Politsch
                                      Coordinating Producer
                                      NASCAR

                                      Tally Hair
                                      Executive Producer
                                      NASCAR

                                      Mike Thompson
                                      Creative Director
                                      NASCAR

                                      Autumn Read
                                      Field Producer
                                      NASCAR

                                      Wayne Riley
                                      Producer
                                      NASCAR

                                      Christa Leader
                                      Producer
                                      NASCAR

                                      Duane Evans
                                      Producer
                                      NASCAR

                                      Jeff Schafer
                                      Producer
                                      NASCAR

                                      Jon Housholder
                                      Producer
                                      NASCAR

                                      Justin Burnett
                                      Producer
                                      NASCAR

                                      Brett Ramker
                                      Producer
                                      NASCAR

                                      Jeramie Ryan
                                      Associate Producer
                                      NASCAR

                                      Rachel Almario
                                      Production Assistant
                                      NASCAR

                                      Nick Lewis
                                      Production Assistant
                                      NASCAR

                                      Brandon Cepelnik
                                      Production Assistant
                                      NASCAR

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

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