ABOUT THIS ENTRY

As FOX Sports serves the modern sports fan with an all-encompassing sports experience, the fully reimagined and redesigned website has fans staying with FOX Sports content longer than any other platform and is the leading sports broadcaster in digital/social minutes per view.

How does this represent “Excellence in Engagement”?

As FOX Sports serves the modern sports fan with an all-encompassing sports experience, the fully reimagined and redesigned website has fans staying with FOX Sports content longer than any other platform and is the leading sports broadcaster in digital/social minutes per view.

The “For You” section further enhanced user personalization, allowing fans to follow their favorite FOX Sports shows and personalities in addition to their favorite league, team and player – making the FOX Sports app the first major sports media app to do so.

FOX Sports O&O platforms set an all-time high in Studio Shows video views during the 2021 calendar year with 68% growth vs 2020 calendar year.

As the sports gambling industry grows, FOX Sports’ investment in betting content resulted in the FOX Sports app ranking #1 for sportsbook specific traffic.

Objective: FOX Sports launched a fully reimagined and redesigned website to serve the modern sports fan and transform the all-encompassing sports experience. Dynamic new features in 2021, including customizable tabs unique to each fan and gambling integrations, add to the best-in-class design and robust offering of video, storytelling, statistics and live streaming.

The addition of the “For You” section further enhanced user personalization, allowing fans to follow their favorite FOX Sports shows and personalities in addition to their favorite league, team and player.

Strategy & Execution: The website marries design concepts that are unique to sports, with a robust offering of the best video, storytelling, statistics and live streaming.

• Stories: Access top stories of the day from some of the most important voices in sports.
• Bonus Cams: Select events feature bonus cams, allowing fans to watch live while getting another view from secondary feeds.
• Scores: Fast and easy access to scores and schedules along with information about how to watch and what to expect.
• Favorites: Fans can personalize their experience by selecting their favorite leagues, teams, and players highlights.

Results: FOX Sports closed out 2021 with its best year ever in video, delivering significant growth YOY with record high in minutes and views:

Production

• FOX Sports

Credits

Eric Shanks
CEO and Executive Producer
FOX Sports

Mark Silverman
President, COO
FOX Sports

Charlie Dixon
EVP & Head of Content
FOX Sports

Michael Bucklin
SVP, Digital Content
FOX Sports

Tom Zentmeyer
SVP, Technology
FOX Sports

Amit Dudakia
VP Product Management
FOX Sports

Kevin Jackson
Managing Editor, Digital Media
FOX Sports