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                                      🎉 2022 Shortlist

                                      IFOLIO AND THE*GAMEHERS FLY BEYOND COMMUNITY GOAL FOR APP

                                      Entrant: iFOLIO

                                      NOMINEE ✨
                                      • Best Integrated Marketing Campaign

                                       

                                       

                                      iFOLIO-the*gameHERs-Fly-Beyond-Community-Goal-App

                                      ABOUT THIS ENTRY

                                      In August of 2021, the gameHERs needed to recruit a specific demographic of beta users for their app launch. The esports organization turned to iFOLIO for a digital recruiting campaign with a goal of 1,000 users. With iFOLIO, the gameHERs smashed past their goal -- receiving over 4,000 sign ups before closing recruiting.

                                      How does this represent “Excellence in Engagement”?

                                      The iFOLIO + thegameHERs Beta App Launch Campaign transformed recruiting users from just a "sign up" process, to an interactive digital experience as gamers joined thegameHERs community, helping thegameHERs reach over 300% of their target goal.

                                      Objective: Prior to launching their app (now LIVE on the app store), thegameHERs had a goal to recruit a targeted group of 1,000 gaming enthusiasts as beta users. Before launching new tech, beta testing is critical to get feedback from your audience and ensure the product release lives up to the expectation and hype!

                                      Strategy & Execution: The gameHERs leveraged iFOLIO Digital Marketing Platform to build a highly targeted and engaging landing page with a CUSTOM URL. The landing page was pushed to their target audience via web, social media, and more. Inside the site was highly visual content/branding, and an embedded form with a clear call to action. Patented analytics helped them fine-tune their messaging and landing page experience through-out the recruiting period.

                                      Results: The iFOLIO Campaign helped thegameHERs fly beyond their recruiting goal, and even gave them extra lead time.

                                      "We had a goal of 1,000 sign-ups for our app - with iFOLIO, we ended up getting over 4,000 sign-ups and got to shut down the campaign early!" -Heather Ouida, COO, the*gameHERs

                                      The landing page is still live and serves as a marketing tool for gamers to sign up for the now live app!

                                      Production

                                      iFOLIO, the*gameHERs


                                      Credits

                                      Chris Adams
                                      Creative Director
                                      iFOLIO

                                      Jean Marie Richardson
                                      CEO
                                      iFOLIO

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

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