RESERVE SEATS
RESERVE SEATS

                                      🎉 2022 Shortlist

                                      Man in the Arena

                                      Entrant: Religion of Sports

                                      NOMINEE 2x ✨
                                      • Best Original Content or Series (10 min+)
                                      • Best Sports Podcast

                                      man-in-the-arena

                                      ABOUT THIS ENTRY

                                      Man in the Arena is a documentary series about Tom Brady, and more specifically, his 10 Super Bowl appearances. 10 episodes long, each episode revolves around a different Super Bowl appearance of his and features highlights, interviews, photos, and general information on each of these appearances, providing an unprecedented glimpse into one of, if not the greatest sports figures of all time, and the pivotal moments that molded him into the household name he is today.

                                      How does this represent “Excellence in Engagement”?

                                      Man in the Arena proved two points. 1. People want to learn about their favorite (and least favorite) athletes. And 2. when a story is told well, people will flock to watch it, despite the platform it's on. ESPN+ is a paid subscription streaming service, one particularly subscribed to by sports fans (as opposed to Hulu or Netflix which has a broader subscription base). In spite of this, Man in the Arena reached a tremendous amount of people and still opened the eyes of many to the inner workings of Tom Brady's life and career.

                                      This should inspire the industry to continue finding ways to grant sports fans that window into their favorite athlete's life that they so desire. Many may currently be worried that a figure may be too polarizing, too calm, or too popular to cover. Whatever the case may be, the success of Man in the Arena should act as a sort of comfort to others in the industry that as long as the production is done well, it will find its audience.

                                      Objective: Tom Brady is arguably the most popular sports figure of all time. Whether you love him or hate him, the fact is you know him. However, due to his longevity in the league, and his methodical, almost angelic approaches to interviews and post-game press conferences, much of his life story is relayed to people through recounts by media figures, and is absorbed by the average sports fan almost as fables.

                                      Man in the Arena came to be with the idea of providing viewers a glimpse at the real Tom, in a way no one has ever seen him before - allowing him to talk, in a no-holds-barred manner, about some of the most important moments and people in his life who molded him into who he is today. This also meant featuring some more ancillary figures in Tom's life who the average sports fan may not have realized impacted Tom in these ways.

                                      Strategy & Execution: The modern sports fan is inundated with rumors, reports, and retellings of every single happening in the sports world. Whether it be a prospective trade of a player, the events that preceded a sideline spat, or just simply stories of an old sports legend, media pundits who are usually on the outside looking in always have their two cents to add. Many of these recounts end up being exaggerated, embellished, and sometimes just flat out wrong. Man in the Arena provides the modern sports fan with these anecdotes from Tom's life straight from the horse's mouth, and the people close to him. Man in the Arena is no game of telephone - it's as real as it gets.

                                      Results: Man in the Arena achieved effective engagement by garnering a tremendous amount of attention, despite being behind a paywalled platform in ESPN+. Additionally, it achieved exactly what the goal of the show was - to inform sports and non-sports fans alike on the stories and circumstances that made Tom Brady who he is. This can be seen by reading reviews posted about the series. One reviewer writes "I've developed a new found appreciation for Tom Brady," while another says "Being in the public eye has its unique challenges and I have gained respect for Brady on how he balances his profession, his family and his health." We have found copious amounts of reviews echoing similar sentiments.

                                      Some measurable business outcomes that we're achieved were securing mentions of not only the documentary, but of Religion of Sports as well, in top tier publications. These publications included Sports Illustrated, People, New York Post, The Boston Globe, and more. We also used the show as a vehicle to promote the Religion of Sports brand and mission further through executive interviews and features.

                                      Production

                                      Religion of Sports
                                      ESPN
                                      199 Productions


                                      Credits

                                      Gotham Chopra
                                      Managing Director
                                      Religion of Sports

                                      Erik LeDrew
                                      Managing Director 
                                      Religion of Sports

                                      Tom Brady
                                      Executive Creative Director
                                      Religion of Sports/199 Productions

                                      Ameeth Sankaran
                                      Executive Creative Director
                                      Religion of Sports

                                      Meghan Cirillo
                                      Creative Director
                                      Religion of Sports

                                      Torey Champagne
                                      Copywriter
                                      ESPN

                                      Alex Trudeau Viriato
                                      Copywriter
                                      Religion of Sports

                                      Ben Rawitz
                                      Art Director
                                      Freelance

                                      Stephanie Jones
                                      Senior Copywriter
                                      Freelance

                                      Jaclyn Reilly
                                      Senior Art Director
                                      Freelance

                                      Giselle Parets
                                      Senior Creative Producer
                                      Religion of Sports

                                      Sean Horvath
                                      Junior Motion Designer
                                      Freelance

                                      Brady Hammes
                                      Head of Sponsoring
                                      Freelance

                                      James Long
                                      Junior Project Manager
                                      Freelance

                                      Yuki Noguchi
                                      Project Manager Sponsoring
                                      Freelance

                                      Edward Shearmur
                                      Head of Digital & Innovation
                                      Kraft Engel Management

                                      Ian Honeyman
                                      Consultant / PR
                                      Freelance

                                      Anton Sanko
                                      Communications Manager
                                      Freelance

                                      Jeremy Dietrich
                                      Communications Manager
                                      Freelance

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

                                      RESERVE SEATS