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                                      🎉 2022 Shortlist

                                      NBA HOOPERVISION - NBA LEAGUE PASS ALTERNATE STREAM

                                      Entrant: NBA

                                      NOMINEE
                                      • Best Broadcast or Stream Experience

                                      NBA-HooperVision

                                      ABOUT THIS ENTRY

                                      Former NBA players Quentin Richardson (13-year NBA career) and Jamal Crawford (3x Sixth Man of the Year) teamed up to provide a new alternate viewing option for select games on NBA League Pass called “NBA HooperVision”, utilizing their combined 33 years of experience to provide in-depth basketball analysis and first-hand accounts of playing in the League. During one recurring segment, they analyzed plays combined with on-air graphics used to show screens, off-ball player movement, and other key decision points. Special guests have included J. Cole, Kevin Durant, Tracy McGrady, amongst several others from the Basketball and Entertainment worlds, who have joined to give their unique perspective on NBA action. NBA HooperVision has offered an array of unique broadcast elements, including a live Twitter Q&A integration using the #NBAHooperVision hashtag to show Tweets from all over the world, pre-produced segments spotlighting NBA fashion and kicks and retrospective memories from their careers.

                                      How does this represent “Excellence in Engagement”?

                                      NBA HooperVision has further cemented the hypothesis that fans value hearing from former players. Giving Jamal and Quentin the microphone for 2.5 hrs. at a time to settle into their coverage with a more conversational tone creates a unique comfort and relatable atmosphere for viewers. Quentin Richardson and Jamal Crawford have both demonstrated a tremendous ability to tell stories, explain the game and engage an audience in an inviting way that differs from traditional commentary.

                                      The NBA is focused on providing fans with personalization and optionality for their viewing, with more camera angles, additional audio and influencer integration, and Quentin and Jamal have assumed a distinct place in this climate for fans.

                                      Objective: As a part of the NBA's on-going prioritization towards the development of alternate streams for NBA League Pass and innovative, compelling viewing options for live games, NBA HooperVision was created both to serve the core fan who desired deeper, in-depth breakdowns from storied NBA players with experience, along with casual fans who desired more light-hearted elements and a clear, educational explanation of the game.

                                      Strategy & Execution: As we know in sports and entertainment, there are no shortage of options across various content distribution vehicles. NBA HooperVision has sought to apply what may sound to viewers as a more conversational approach to game commentary, often times diverging away from traditional play-by-play coverage in favor of richer and deeper storytelling. The aforementioned social media segments also allow fans the opportunity to engage with talent and be a part of the broadcast.

                                      Results: NBA HooperVision debuted as the most-watched NBA League Pass alternate stream and continues to see strong viewership and engagement. Furthermore, the stream is supported by comprehensive promotional and real-time social media coverage from @NBA channels, which have generated impressive statistical performance in video views, engagements and fan sentiment.

                                      Production

                                      National Basketball Association, Kiswe Studio, Warner Media


                                      Credits

                                      Jamal Crawford
                                      Executive Producer/On-Air Talent
                                      National Basketball Association

                                      Quentin Richardson
                                      Executive Producer/On-Air Talent
                                      National Basketball Association

                                      Angel Ospina
                                      Coordinating Producer
                                      National Basketball Association

                                      Bill Paden
                                      Coordinating Producer
                                      National Basketball Association

                                      Jason Gilfillan
                                      Supervising Producer
                                      National Basketball Association

                                      Randye Rand
                                      Talent Manager
                                      National Basketball Association

                                      Sara Zuckert                                                  Senior Producer
                                      National Basketball Association

                                      Chris Benyarko
                                      Senior Producer
                                      National Basketball Association

                                      Chak Pellakuru
                                      Producer
                                      National Basketball Association

                                      Zack Aronberg
                                      Producer
                                      National Basketball Association

                                      Alesha Barrett
                                      Producer
                                      National Basketball Association

                                      Jerry Jones
                                      Highlight Producer
                                      National Basketball Association

                                      Brett Michaud
                                      Highlight Producer
                                      National Basketball Association

                                      Connor Weingarten
                                      Highlight Producer                                   National Basketball Association

                                      Jacob Iden
                                      Highlight Producer
                                      National Basketball Association

                                      Eileen Wickline
                                      Highlight Producer
                                      National Basketball Association

                                      Samantha Morris
                                      Highlight Producer
                                      National Basketball Association

                                      Sammy Solomon
                                      Highlight Producer
                                      National Basketball Association

                                      Andrew Merrigan
                                      Highlight Producer
                                      National Basketball Association

                                      Sally Sandoval                                                Highlight Producer
                                      National Basketball Association

                                       

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

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