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                                      🎉 2022 Shortlist

                                      NEW YORK JETS #EMPOWHER DOCUSERIES

                                      Entrant: New York Jets

                                      NOMINEE ✨
                                      • Best Women’s Sports Content

                                      New-York-Jets- EmpowHER

                                      ABOUT THIS ENTRY

                                      The New York Jets released an eight-part documentary series, #EmpowHER, that takes an in depth look at the inaugural season of the Girl’s High School Flag Football league formed in partnership by the New York Jets and Nike. The series documents the entire season, from the launch of the program to the finals, and highlights the activities that took place around the Jets x Nike Girls Flag Football League.

                                      How does this represent “Excellence in Engagement”?

                                      As the first ever Girls Flag Football league in New Jersey, the #EmpowHER docuseries sets the bar for the sports industry. The Jets believe that girls should have the opportunity to play football and experience everything the greatest game in the world has to offer. The docuseries takes an inside look at the opportunity the female athletes were provided with and how impactful it was in their lives. The Jets are committed to raising the bar and setting new benchmarks as the league will expand to 42 teams this season, with an additional four conferences onboard. Through the athletes’ journeys and the female narration, the #EmpowHER docuseries sets a new standard in fan engagement by showcasing the endless possibilities women have in sports and the integral role women play in the success of the Jets organization.

                                      Objective: Empower: To empower young women across the country in pursuit of gender equity and opportunity across all levels of the sports industry.

                                      Promote: To promote and gain local and national media coverage of the inaugural season of the first High School Girls Flag Football League in New Jersey with the long-term goal to have the sport adopted as an official high school statewide championship sport.

                                      Grow: To attract the attention of local high schools to gain interest in participating in future seasons of the league.

                                      Strategy & Execution: Create an entertaining and female driven episodic series showcasing team highlights throughout the entirety of the season

                                      The season was documented and shown through eight episodes, presented by Nike, taking viewers from practice to the championship.

                                      The docuseries was narrated entirely by women in the Jets organization. Ranging from various departments and leadership roles, these women showcased and represent limitless opportunities and possibilities available to these athletes, specifically in the world of football.

                                      Released all eight episodes of the docuseries on the NY Jets YouTube channel on July 26, 2021. Subsequently made available on all New York Jets platforms.

                                      Converted the eight-part series into a 30-minute featured special, which premiered on SportsNet New York (SNY) on August 16, 2021.

                                      Results: Impressions: Nearly 250,000

                                      The success of the inaugural season led to tremendous expansion in the second season of the Girls Flag Football League, which will launch Spring 2022, growing from eight schools to 42 schools, including four new conferences. The league will also expand to Long Island this season.

                                      Production

                                      New York Jets, Nike, Participating Schools from the New Jersey Super Football Conference


                                      Credits

                                      Frank Lazar
                                      Assistant, Multimedia Editor/Producer
                                      New York Jets

                                      Matt Lombardi
                                      Feature Editor/Producer
                                      New York Jets

                                      Eli Hodges
                                      Manager, Community Relations
                                      New York Jets

                                      Rachel Zaleznik
                                      Assistant, Community Relations
                                      New York Jets

                                      Jesse Linder
                                      Vice President, Community Relations
                                      New York Jets

                                      Jessica Ciccone
                                      Vice President of Content Strategy, Distribution and Sales
                                      New York Jets

                                      Eric Gelfand
                                      Senior Vice President, Communications & Content
                                      New York Jets

                                      Chris Gargano
                                      Vice President, Executive Producer
                                      New York Jets

                                      Jack Radutzky
                                      Producer/Editor
                                      New York Jets

                                      Dan Nastro
                                      Producer/Editor
                                      New York Jets

                                      Daniel Luksa
                                      Producer/Editor
                                      New York Jets

                                      Matt Sitkoff
                                      Producer/Editor
                                      New York Jets

                                      Jeremy Fain
                                      Producer/Editor
                                      New York Jets

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

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