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                                      🎉 2022 Shortlist

                                      NFL Pro Bowl Takes Over Las Vegas: Drone Edition

                                      Entrant: NFL

                                      NOMINEE ✨
                                      • Best Use of Motion Graphics or Animation

                                      NFL-Pro-Bowl


                                      ABOUT THIS ENTRY

                                      The NFL is full of stars, but only a select few are able to call themselves Pro Bowlers. Fans and players saw this year’s game as a destination not only for the game but with the return this year of the NFL Pro Bowl, it also marked the first time ever the game was played in a city known for its incredible live entertainment…Viva Las Vegas!

                                      How does this represent “Excellence in Engagement”?

                                      The camera work. The innovation. The collaboration. We set the bar incredibly high for this spot, and together we went way above expectations. We took a risk by trying something new & bold, something we had never done before. And it paid off. Not only did this social piece grab attention and reach new audiences, but it also became the official NFL Pro Bowl Ticket sales spot, a spot that pulled the viewer in and kept them engaged and on the edge of their seats throughout.

                                      Objective:

                                      Our objective was to partner with influencer drone pilot Johnny Schaer to create an innovative and immersive hype promo that showcased the Las Vegas strip and Allegiant Stadium, glamorize Las Vegas as the new Pro Bowl destination, and get fans amped for the return of the big game.

                                      Strategy & Execution:

                                      The Vegas skyline is one of the most iconic in the world, and we wanted to capitalize on that. There was no better way to announce the event move to fans than to highlight the iconic strip and showcase the NFL’s new crown jewel, Allegiant Stadium where the 2022 Pro Bowl was being played.

                                      To bring a little Vegas flair and excitement, we collaborated with Johnny Schaer, one of the top drone pilots in the world known for his talented drone camera work. The spot was shot on a Red Komodo FPV drone: starting at Caesar’s Palace and proceeding to fly through various iconic structures on the Strip, going down the Paris Hotel’s Eiffel Tower and the Linq’s Ferris wheel before flying through Allegiant Stadium with astonishing acrobatics. To highlight the star-studded event and draw in fan interest and affinity across a variety of markets, top players were animated across major monuments and signage throughout.

                                      When it came to rolling out, we utilized Instagram's new collaboration feature with @Johnny_FPV. This allowed Johnny to reach the NFL’s mass audience while allowing the NFL to reach Johnny’s following: all the while being transparent with our fans to offer Johnny total credit.

                                      Results:

                                      This stunning display of first-person-view piloting along with next-level editing dazzled fans everywhere. The spot hit the jackpot in attracting millions of fans to the news about the event.

                                      What happens in Vegas, did not stay in Vegas. The flyover went far beyond Las Vegas with the enormous reach of the NFL as well as Johnny Schaer’s massive social following, the NFL saw the spot reach millions and it appeared in articles worldwide.

                                      For viewers, the spot was so unreal, that it didn’t look real. It was a thumb-stopping spot that not only immediately captivates the user's attention, but also brought out the fans and the stars for the Pro Bowl in the bright light city of Las Vegas. The content was so striking that it ended up being turned into the official NFL Pro Bowl Ticket spot TV commercial.

                                      The Work:

                                      Production

                                      NFL
                                      JohnnyFPV, Inc.
                                      Caesars Palace


                                      Credits

                                      Tim Ellis
                                      CMO
                                      NFL

                                      Marissa Solis
                                      SVP, Global Brand & Consumer Marketing
                                      NFL

                                      Rhett Nichols
                                      VP, Global Brand & Consumer Marketing
                                      NFL

                                      Ian Trombetta
                                      SVP, Social & Influencer Marketing
                                      NFL

                                      Rich Elmore
                                      VP, Player & Club Social Marketing
                                      NFL

                                      Tony Isetta
                                      Sr. Director, Creative Marketing
                                      NFL

                                      Justin Anderson
                                      Director, Social Content
                                      NFL

                                      Erin Schaffner
                                      Sr. Manager, Social Content
                                      NFL

                                      Chris Hill
                                      Executive Producer, Creative Marketing
                                      NFL

                                      Randy Sollenberger
                                      Production Manager
                                      NFL

                                      Jackie Finn
                                      Manager, Global Brand & Consumer Marketing
                                      NFL

                                      Careen Chapjian
                                      Producer
                                      NFL

                                      Keane Luong
                                      JohnnyFPV, Inc.
                                      NFL

                                      Johnny Schaer
                                      Drone Pilot
                                      JohnnyFPV, Inc.

                                      Dave Radin
                                      Associate Producer
                                      JohnnyFPV, Inc.

                                      Carla Lopez
                                      Associate Producer
                                      NFL

                                      Sana Merchant-Rupani
                                      Director, Club Social Strategy
                                      NFL

                                      Britt Deise
                                      Manager, Club Social Strategy
                                      NFL

                                      Scott Koppenhaver
                                      Sr. Manager, Social Content
                                      NFL

                                      Bryce Gustafson
                                      Director, Social Content
                                      NFL

                                      Paul Andraos
                                      Director, Creative Marketing
                                      NFL

                                      Joe Lovallo
                                      Coordinating Director
                                      NFL

                                      Dave Mellott
                                      Supervising Producer
                                      NFL

                                      Thomas Kurniady
                                      Graphic Designer
                                      NFL

                                      Simone Benyacar
                                      Music Director
                                      NFL

                                      Logan Armstrong
                                      Audio Engineer
                                      NFL

                                      Katrina Issa
                                      Graphic Designer
                                      NFL

                                      Allen Lester
                                      Director
                                      NFL

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

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