RESERVE SEATS
RESERVE SEATS

                                      🎉 2022 Shortlist

                                      NLL LEAGUE-MANAGED PRODUCTION

                                      Entrant: National Lacrosse League

                                      NOMINEE
                                      • Best Broadcast or Stream Experience

                                      NLL-League-Managed-Production

                                      ABOUT THIS ENTRY

                                      The NLL launched a connected network of innovative broadcast technologies in the live sports production space to help substantially drive the league’s key revenue streams, including sponsorship, betting, and e-commerce.

                                      How does this represent “Excellence in Engagement”?

                                      Technologically, the key is the ability to take live video, audio, and clock/scoring data from venue to remote studio, produce the shows and distribute them to ESPN/ESPN+, TSN, and teams’ local broadcast partners as well as other simultaneous productions that allows for live ‘look-ins’ to other ongoing NLL games.

                                      To get live scoreboard data from venue to production, Flowics incorporates live scorebot API data into its cloud-based graphics platform generating a customized scorebug for each game. The web-based scorebug is then incorporated into the production workflow for every game-includes multiple states to display the shot clock, penalties, power play, goal info along with sponsor elements.

                                      Flowics handles insert graphics for most of the remote productions. Chyron graphics developed for the more traditional linear productions are translated into HTML5 graphics. Because the platform is web-based, every production and team has easy access to graphics for each of its game. Additions of new graphics and commercial sponsors are simple. The Flowics platform alos integrates official NLL live data and stats from the NLL’s official data partner, streamlining the production workflow by allowing most graphics to update automatically. Flowics also allows production to curate social media and other interactive elements into social media.

                                      Objective: On the heels of breakthrough deals with ESPN and TSN, the NLL has created an innovative remote broadcast production model (ecosystem) to produce and distribute broadcasts of all NLL Games for both linear and OTT consumption. The model incorporates a unique blend of remote (remi) production and cloud-based technologies powered by an IP transmission ecosystem that allows for broadcast quality delivery to national and local takers as well as to simultaneous productions. It allows the NLL to produce high quality and entertaining broadcasts in an efficient manner without having the resources of bigger leagues.

                                      Strategy & Execution: Through working with production partners who offer technologies beyond the standard (arguably antiquated) linear viewing experience, we are providing complete NLL games as well as short-form (i.e. highlights and recaps) game play to digital-first, next gen fans.

                                      Results: Using this model, digital streaming viewership is up over 143% on TSN.ca and ESPN+ over the prior season. The league’s broadcast team is delivering live broadcast feeds to multiple takers including TSN, ESPN and the team’s local partners. In all, the league will distribute over 75% of its schedule to team local partners. The model also benefits the league’s new commercial sponsor partners in that productions have access to acquire and reliably execute the required deliverables.

                                      Production

                                      NLL, DragonFli Media Technologies, DOME Productions, Freedom Broadcast Studios, BitFire Networks, Flowics, Sportzcast, Grabyo


                                      Credits

                                      Joel D. Feld
                                      Executive Vice President, Broadcast and Content
                                      NLL

                                      Ed Derse
                                      Broadcast Technology and Operations
                                      NLL

                                      Michael Pettit
                                      Broadcast Coordinator
                                      NLL

                                      Scott Zolotorow
                                      Broadcast Associate
                                      NLL

                                      Scott Turken
                                      Digital Highlights Director                          NLL

                                      Adam Comey
                                      CEO
                                      Dragon Fli Media Technologies

                                      Kymberly Booth Higgins
                                      Coordinating Producer
                                      Dragon Fli Media Technologies

                                      Thomas Jinkinson
                                      Senior Production Manager
                                      DOME Productions

                                      Craig Colby
                                      Executive Producer
                                      DOME Productions

                                      Joel Kitay
                                      Principal
                                      Freedom Broadcast Studios

                                      John Brown
                                      Principal
                                      Freedom Broadcast Studios

                                      Steve Higgins
                                      Account Executive
                                      BitFire Networks

                                      Ben Hayes
                                      Director of Client Services
                                      BitFire Networks

                                      Gabriel Baños
                                      CEO
                                      Flowics

                                      Pedro Gargano
                                      Customer Success Manager
                                      Flowics

                                      Chris Laurence
                                      Global Sales, Manager
                                      Sportzcast

                                      Kyle Leavitt
                                      Technical Support Manager
                                      Sportzcast

                                      Mike Kelley
                                      President, Americas
                                      Grabyo

                                      Matt Ferrara
                                      Director Customer Success
                                      Grabyo

                                       

                                       

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

                                      RESERVE SEATS