--- title: "NLL Unites: Every Child Matters | 4th Hashtag Sports Awards" description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment content, campaigns, and creators. image: https://www.hashtagsports.com/hubfs/awards/shortlist-2022/National-Lacrosse-League-NLL-Unites-Every-Child-Matters.jpeg --- ### 🎉 2022 Shortlist ##### NLL Unites: Every Child Matters **Entrant: **National Lacrosse League (NLL) Winner 🏆 - Excellence in Multicultural Storytelling ###### Share: [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2022%2Fnll-unites-every-child-matters) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2022%2Fnll-unites-every-child-matters&text=NLL+Unites%3A+Every+Child+Matters+%7C+4th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2022%2Fnll-unites-every-child-matters) ![National-Lacrosse-League-NLL-Unites-Every-Child-Matters](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2022/National-Lacrosse-League-NLL-Unites-Every-Child-Matters.jpeg?width=1848&name=National-Lacrosse-League-NLL-Unites-Every-Child-Matters.jpeg) ABOUT THIS ENTRY The National Lacrosse League teams playing in week 6 wore specially designed orange “Every Child Matters” warm-up shirts during the weekend of January 6-8, 2022. This, in addition to helmet stickers all players will be wearing throughout the season, was the first-ever awareness campaign for the Residential Schools in professional sport. How does this represent “Excellence in Engagement”? The NLL's multimedia, omnichannel campaign, executed at the league level, and amplified by teams and players, created conversation and sparked fan engagement and growth. The noticeable lift across all owned and operated channels generated funds for charitable partners by activating our fans in a myriad of ways - from auction bids to replica shirt sales. Every Child Matters is an inspiring execution because it shows that our industry can lift up and amplify niche topics and that there are multiple ways to turn a digital fan into an advocate for change. A niche topic, Every Child Matters shows that our industry can educate fans and empower them to move society forward. **Objective: **The National Lacrosse League's CSR program, NLL Unites, is founded on three pillars: Heritage, Inclusion, and Service. For Heritage, the NLL focuses on the Indigenous communities' contribution to lacrosse and beyond. To raise awareness about Native American residential and boarding schools, which were created to isolate indigenous children from the influence of their culture in order to assimilate them, our NLL Unites initiative supports the Every Child Matters movement. **The Work:** [**![National Lacrosse League, NLL Unites- Every Child Matters](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist%202022%20-%20work%20images/National%20Lacrosse%20League%2c%20NLL%20Unites-%20Every%20Child%20Matters.jpeg?width=5000&name=National%20Lacrosse%20League%2c%20NLL%20Unites-%20Every%20Child%20Matters.jpeg)**](https://www.nll.com/nll-unites/heritage/)   **Production** - National Lacrosse League (NLL) - The National Native American Board School Healing Coalition - Gord Downie & Chanie Wenjack Fund - IGi - Fanatics **Credits** [**Jessica Berman**](https://www.linkedin.com/in/jessica-berman-52654876/) Deputy Commissioner NLL [**Ryan Ireland**](https://www.linkedin.com/in/irelandryan/) Manager, Marketing and Communications NLL [**Katie Lavin**](https://www.linkedin.com/in/katielavin/) Marketing, Communications and Events NLL [**Lauren Gaffney**](https://www.linkedin.com/in/lauren-gaffney-8a91048/) Director and Producer LGL Productions [**Darren Sudman**](https://www.linkedin.com/in/darren-sudman) Consultant Unless-Outsourced CSR [**Kayleigh Jordan-MacGregor**](https://www.linkedin.com/in/kayleigh-jordan-macgregor-b0519039) Development Associate The Gord Downie & Chanie Wenjack Fund [**Lora Horgen**](https://www.linkedin.com/in/lora-horgen-08a2649) Communications Officer National Native American Boarding School Healing Coalition (NABS) [**Joe De Perio**](http://linkedin.com/in/joseph-de-perio-79473a1) Chairman of the Board I Got It [**Nicole Johnson**](https://www.linkedin.com/in/nicole-johnson-1aa7b7b9/) Co-Founder I Got It [**Charlie Ragusa**](https://www.linkedin.com/in/charlie-ragusa-3234402a/) Director of Business Development and Digital Media Halifax Thunderbirds [**Dave Sowden**](https://www.linkedin.com/in/dave-sowden-596483a6/?originalSubdomain=ca) Equipment Manager Halifax Thunderirds [**Sxwálhkin (Pete) Natrall**](https://www.linkedin.com/in/pete-natrall-5a149251/?originalSubdomain=ca) Custom lacrosse stick designer & Dyer Pete Natrall's Custom Lacrosse [**AngelineKamú7nka (Angelina)**](http://linkedin.com/in/angelina-natrall-234716207) Natrall, Artist Squamish Nation [**Ryan Graham**](https://www.linkedin.com/in/ryan-graham-77715282/) Assistant Online Business Manager Fanatics [**Daniel Caplan**](https://www.linkedin.com/in/daniel-caplan-92743165/) Buyer Fanatics #### Celebrate in Las Vegas Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)